Mobile Business Strategy & Management

Tuesday, August 17, 2021

- PDT
Navigating Designing for Startup Mobile Apps
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Ayesha Khan
Ayesha Khan
ThoughtWorks, Experience Designer

Learn how to navigate through UX Design for an app. In my 2+ years of experience in helping startups in the space of healthcare, education, and mental health design, I learned to enhance the mobile app experience backed by research and data. I have helped raise $75,000 and $500,000 for two startups in my career with these design technique. The ROI for UX Design for companies is high and important.

Wednesday, August 18, 2021

- PDT
OPEN TALK: The Bug That Never Got Reported
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Wim Selles
Wim Selles
Sauce Labs, Senior Solutions Architect

Some of you might have faced this situation. A critical bug made it through to production and when it explodes on social media, your paying customers start abandoning your mobile app. You feel like the sky is falling! Too late, you discover that this bug reached production because an internal user failed to report it.

 

When application performance and stability can make or break your business, how can you prevent critical bugs from reaching your end-users? This is where a well-thought mobile app beta testing strategy can help. 

During this presentation, mobile automation expert Wim Selles will share best practices for how to prevent bugs from going unreported. You will learn how you can optimize mobile beta testing so your teams can deliver better mobile apps, faster.

Attendees will take away:

  • How to find the right audience to beta test your mobile apps
  • The reasons why internal/external beta users don’t report bugs
  • How to encourage your beta testing audience to report bugs
  • How to get the most value out of the bug reports generated
- PDT
Mobile Apps User Acquisition
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Margaret Kuleta
Margaret Kuleta
Google, Mobile Growth Lead

Apps are disrupting multiple verticals, with more and more interest in user acquisition, retention, and engagement best practices. Come learn how to make the most out of your mobile app by leveraging marketing solutions and strategies that can deliver to your goals at scale. The session will look at the role of apps within the e-commerce industry as an example, success stories from some of our partners, and more.

Thursday, August 19, 2021

- PDT
OPEN TALK: Why Does a Comprehensive Approach to Mobile App Security Matter?
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Dario Dallefrate
Dario Dallefrate
Guardsquare, Product Marketing Manager

Mobile apps are increasingly the main channel for customer-companies interactions in almost all industries. By 2025, the vast majority of internet users will access the web primarily via their smart devices. So it's no surprise that bad actors are broadening their attacks, targeting smartphones to steal IP, confidential data, or, in general, to tamper with mobile apps for personal benefit.

From mobile application shielding to security testing during the software development cycle through monitoring apps once in market, you'll learn how a comprehensive approach to mobile application security makes your apps and your business more resilient to security threats.