WebAR Is a Gamechanger for Brands

- PDT
Session Stage 1
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Tom Emrich
8th Wall, VP of Product

Tom is recognized as one of the world’s leading thought leaders in augmented reality (AR), virtual reality (VR) & wearable technology. A pioneer in this space, Tom has over a decade-long track record of running tech teams and providing strategic direction in emerging technologies for powerhouse brands and organizations. As VP of Product at 8th Wall, Tom is leading the strategy and development of powerful tools used by developers to create reality content including augmented reality for the browser. Previous to 8th Wall, Tom was a founding partner at Super Ventures, the first VC fund dedicated to augmented reality. He also played a critical role in building the AR/VR ecosystem as founder of We Are Wearables and co-producer of AWE, the world’s #1 AR+VR event series.


Web-based Augmented Reality, or WebAR, has unlocked the use of AR for brands by removing the need to download an app. In this talk, Tom Emrich, VP of Product at 8th Wall, the leading WebAR development platform, will talk on the massive opportunity of web-based augmented reality including a look at the technology, major use cases and commercial case studies which showcase how browser-based AR is helping brands realize ROI today.