The Technology of Personal Meaning


Julie Choi
Pointr.co, Founder and CEO

Julie Choi is an award-winning CEO and founder. In a world that looks for sameness, Julie created Pointr to harness what makes us different, and to shine a light on the quirky, heroic stories that make-up who we really are. Pointr won Gold for Best Mobile and Web App by the American Business Awards.

An innovative champion of the “people agenda driving the business agenda,” she catalyzes companies to achieve monumental growth impacting stakeholder value.

The practice and art of performance is Julie’s lifelong pursuit. A former concert pianist, she received her master’s and bachelor’s degrees in Piano Performance at The Juilliard School in New York. Julie won American Business Awards for Entrepreneur of the Year, Achievement in Management, Maverick of the Year, and Woman of the Year in 2019.


How we can efficiently create and find meaning in the workplace.