The Future of Video Ads—Learning From TikTok and Reels


Dan Greenberg
Sharethrough, Founder & CEO,

Dan is the CEO & Founder of Sharethrough, the largest independent native advertising platform that powers in-feed native ads for publishers like Forbes, Time and CBS and enables marketers like Coca Cola and P&G to programmatically distribute branded content at scale. He dropped out of the Stanford Masters program to start Sharethrough and went on to popularize the term “native advertising” in 2008 and now serves as Chair of the IAB Native Ad Committee. He has been named to the Ad Age's 40 Under 40, Forbes 30 Under 30, Inc.'s 35 Under 35 Founders List and honored as an Ad Age Media Maven.


 According to the Wall Street Journal, Americans spent over 16 hours a day online in 2020. A good portion of that time was spent consuming video content via TikTok, Instagram Reels, or YouTube. These platforms have succeeded in completely shifting our video consumption online. Consumers have come to expect strong, engaging video content that they can interact with. Dan will discuss how brands can apply the concepts used across social platforms within their video advertising strategy, with a goal to design and deliver ads made FOR the people.