Brands in XR - ReaL Insights and Case Studies


Dan Ferguson
Groove Jones, Co-Founder

Dan is a strategic marketing executive with 30 years' experience in the digital space. He is a founding Partner at Groove Jones, a creative technology company that is recognized as industry leaders in the development of unique digital experiences leveraging the latest in AR (Augmented Reality) and VR (Virtual Reality) technologies.

A creative technologist at heart, Dan has inspired some of the world’s most recognized brands to innovate and engage with their audiences, including Amazon, AT&T, Ford, Kraft, LEGO, Microsoft and Universal Studios. Brandweek Magazine named Dan “Marketer of the Next Generation" for his work with digital brand engagement and he was a finalist for the 2019 Ernst & Young “Entrepreneur of the Year” award.

Dan's digital portfolio is broad and diverse:
• AR and VR Apps: 50+ award-winning experiences, including the Shorty Award for Best VR of the Year and multiple Event Marketer Gold EX Awards.
• Mobile: 70+ Apps including the American Airlines App - the most installed travel App in the world. He co-created the game Chicktionary, which was named one of the Top 10 Educational Apps by Time Magazine.
• Web: 1,000+ Casual game titles for online marketing and educational training solutions.

Dan speaks globally at industry trade shows and events on topics ranging from digital brand strategy and training solutions to multi-screen media and interactive audience engagement.


With all the buzz and attention about XR Technologies (Extended Realities) which include AR (Augmented Reality) and VR (Virtual Reality) where does it fit in today’s business world? Dan Ferguson has worked with world-class brands like AT&T, American Airlines, Conagra, General Mills, McDonald’s, and Toyota on their digital XR strategies. While many people talk about second-hand knowledge or antidotal info about AR, very few are actually delivering. Dan can bring REAL insights to your attendees about the current trends in AR and REAL case studies on how brands are using it. Dan will dive into real-world case studies and insights that help brands connect with their audiences with these innovative and progressive platforms.