Blockchain Use Cases for Product Traceability

Session Stage 4
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Shunsuke Murasaki
EMURGO, Global VP of Operations

As EMURGO Global's VP of Operations and CEO of EMURGO Indonesia, Shunsuke Murasaki leads EMURGO's global operations strategy and EMURGO's Indonesian unit to drive the adoption of Cardano's blockchain-based solutions in the Southeast Asian market. As the official commercial arm and a founding entity of the CARDANO blockchain, EMURGO has forged strategic partnerships with local enterprises to provide real use cases for CARDANO's blockchain technology in traceability and supply chain management. Murasaki has worked at multiple firms, with more than 8 years of experience in Asian markets specializing in B2B overseas sales and business development.

The current global pandemic has underscored the needs of enterprises to enhance product trust, reduce supply chain inefficiencies, and transition towards digital administrative methods to handle these needs. Consumers and companies are increasingly wanting to know exactly who has handled their products, what is in their products, when their products have been handled, where their products have been, and how their products have arrived.

The advent of blockchain technology has paved the way for enterprises to achieve these traceability goals in real-time at the click of a button. Blockchain-based traceability provides enterprises a completely new, secure, and efficient digital way to tell their consumers and stakeholders the true story behind their products, a win-win for both parties.

As a founding entity of the Cardano blockchain protocol, EMURGO's Trace solution leverages blockchain technology to address all of these enterprise needs by providing a simple, digital platform solution that can be tailored to meet the specific demands of various industries.