Anush Prabhu from Mediacom at WorldFestival 2021

Tuesday, August 17, 2021

9:00 AM - 9:25 AM PDT

KEYNOTE: MediaCom -- The New Age of Creativity

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Business & Industry Pavilion Innovation & Growth Summit Advertising, Sales, Marketing KEYNOTES & FEATURED SPEAKERS

We are in a new age of creativity – one where data and technology play a bigger role. One where creativity has the opportunity to get us closer to our consumers, at a cultural and a personal level, than at any point in the modern era. But our creativity has yet to catch up to this new age. Unless our industry adapts, our left brains may not wait and overpower our artistic right brain – leading to a creative world deprived of its potential. This presentation provides thoughts on maximizing the potential of this new age of creativity.