Hopin 158

Tuesday, September 8, 2020

Trust Equity: Harnessing the Power of Trust to Fuel Early-Stage Growth
Jennifer Zick
Jennifer Zick
Authentic Brand, Founder and CEO

Brands are built, scaled, and sustained based on buyer trust. The value of trust in fueling growth cannot be underestimated. For startups and early-stage businesses (whose brands are essentially unknown), trust-building must be a top priority, cultivated proactively, and re-invested with purpose.

Hear from Jennifer Zick, CEO of Authentic Brand, as she shares a formulaic approach to trust-building; drawing upon her own entrepreneurial and startup growth experiences, and supported by Authentic Brand’s Fractional CMO work with growing companies across the country and around the world.

Attendees to this session will learn:
* The power of personal brand to fuel corporate brand engagement and trust;
* How and why to cultivate a trusted, multi-dimensional, authentic personal brand;
* A formula for transfer of trust from a founder’s network to a broader ecosystem;
* Understanding trust equity and investment: the multiplier effect of influence.

Following this session join the speaker(s) in the Community Lounge for a 15 minute Q&A.