Sales

Tuesday, September 8, 2020

- CDT
Prep the Brand, Prep the Person: the 1-2 Punch of Successful Marketing
Maria Hileman
Maria Hileman
Media Bridge Advertising, Creative Director
Giselle Ugarte
Giselle Ugarte
Media Bridge Advertising, Director of Marketing
Nancy Korsah
Nancy Korsah
Black Business Enterprises, CEO & Founder

Whether you’re starting up or scaling up, a strong personal and professional brand is critical for success. This seminar is aimed at providing business owners with insights to help define, develop, market and manage both themselves and their brand.


Please use this link to submit any follow-up questions or comments.

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- CDT
Keeping Sales Connected, Motivated and Closing in Interesting Times
Chrissy Mathison
Chrissy Mathison
SPS Commerce, VP Supplier Sales & Business Development
Dan Juckniess
Dan Juckniess
SPS Commerce, SVP, Chief Sales Officer
Lisa Jilek
Lisa Jilek
Open Systems Technologies, Vice President, Sales & Marketing
Dave Sandhoefner
Dave Sandhoefner
Delaget, Chief Revenue Officer
JK
John Koski
Thomson Reuters, Vice President of Sales and Client Management

Culture is the key to building and maintaining a winning sales team whose passion is unfazed by today’s uncertainty times. Hear from a panel of diverse sales leaders on how they are using collaboration, training and development programs, advancement opportunities and more to inspire their sales teams in 2020. You’ll receive proven advice and unconventional tips that companies of any size can use.

- CDT
Trust Equity: Harnessing the Power of Trust to Fuel Early-Stage Growth
Jennifer Zick
Jennifer Zick
Authentic Brand, Founder and CEO

Brands are built, scaled, and sustained based on buyer trust. The value of trust in fueling growth cannot be underestimated. For startups and early-stage businesses (whose brands are essentially unknown), trust-building must be a top priority, cultivated proactively, and re-invested with purpose.

Hear from Jennifer Zick, CEO of Authentic Brand, as she shares a formulaic approach to trust-building; drawing upon her own entrepreneurial and startup growth experiences, and supported by Authentic Brand’s Fractional CMO work with growing companies across the country and around the world.

Attendees to this session will learn:
* The power of personal brand to fuel corporate brand engagement and trust;
* How and why to cultivate a trusted, multi-dimensional, authentic personal brand;
* A formula for transfer of trust from a founder’s network to a broader ecosystem;
* Understanding trust equity and investment: the multiplier effect of influence.

Following this session join the speaker(s) in the Community Lounge for a 15 minute Q&A.

- CDT
How as a Founder to get your first customers
Walter Pape
Walter Pape
Go To Market Podcast, Host

Join us as we walk through a start to finish revenue model on how Founders can find, land, and expand on their first customers. 

- CDT
Generating Sales Via Your Website: A Beautiful Website Is Not Enough
Kitty Hart
Kitty Hart
Denamico, VP of Client Engagement
Ava McFarlane
Ava McFarlane
Denamico, Digital Marketing Consultant

Is your website increasing your close rate or is it just a fancy brochure?
A website is arguably your most important sales and marketing asset. It works around the clock—nights, weekends, and holidays. But many websites don't pull their weight in the sales process. From lead generation to conversion, learn how your website can be your most powerful sales enablement tool. When built with revenue-generation as the primary goal, you won’t need to hire a huge sales team right away—you can let your website do the heavy lifting. Join 25-year industry veteran, Kitty Hart, for fresh takes on how to build a powerful, sales-focused website that drives growth for your business.

Following this session join the speaker(s) in the Community Lounge for a 15 minute Q&A.

- CDT
Launch Marketing for Purpose-Driven Founders: How to Build the MVP of your Marketing Plan
Lindsay LaShell
Lindsay LaShell
Diamond + Branch, Founder + CEO

The long term success of purpose-driven organizations hinges on their ability to efficiently grow their audience, but they are also the least likely to have access to the expert marketing support that can make that happen. 

We’ll talk through the MVPs of your essential marketing assets to get started and how to use them to create something actionable. 

- Building your marketing personas 

- Mapping your buyers journey 

- Identifying your key messages 

- Planning actual campaigns and content 

This workshop teaches a new approach to marketing that will leave you feeling confident in your strategy and ready to dive in and execute!

- CDT
Ready, Set, Go-to-market: Launch strategies for startup founders
George Hadjiyanis
George Hadjiyanis
Launch Avenue, Founder and Principal Consultant

You are confident you have a great market opportunity.  You developed or built the prototype. You vetted it with people that are really smart.  You have a potential customer. Now what. The key to success in early days of launching a business is target, reach, and pivot. Target who you are solving a problem for, reach as many people as you can, and pivot as you learn the reality of their world and needs. In this session, you will learn proven ways that you can go-to-market as a founder with limited time and budget. Learn the power of your network, marketing tools, social networks, A/B testing and your own selling abilities.

- CDT
Breaking Through in 2020: Using Growth for a Brand Boost
Kelsey Quickstad
Kelsey Quickstad
Hotwire, Senior Director
Aneela Idnani
Aneela Idnani
HabitAware, CoFounder
SR
Stephanie Rich
Bread and Butter Ventures, Head of Platform
Christine Hall
Christine Hall
Crunchbase News, Contributing Writer
Maddy Kennedy
Maddy Kennedy
Twin Cities Journalist

A fundraising round is a pivotal news moment for most startups, and making the most of one requires a thoughtful, strategic communications process that helps boost your profile on a more public stage. This year, the communications pros from Hotwire Global Communications are back with a cohort of founders, investors and media to discuss how to make the most of a new funding round – how fundraising has changed in 2020, getting investor attention amidst economic uncertainty, a pandemic and social unrest, and how to make sure your company’s narrative authentically ties into these broad societal issues.

Following this session join the speaker(s) in the Community Lounge for a 15 minute Q&A.

- CDT
Harness the Power of AI: Improving Business Outcomes
Gary Stockert
Gary Stockert
Toovio, President
YiDing Yu
YiDing Yu
Verata Health, Chief Medical Officer
Mike Lewis
Mike Lewis
Click360, CoFounder
Brian Bradley Johnson
Brian Bradley Johnson
Ambient Intelligence, CEO
Michael Weber
Michael Weber
Click360 Inc., Founder

Artificial intelligence has become a buzz term shrouded in mystery and mystique behind what it's actually being used for. From how it can be helpful to where it can not only improve business outcomes but work alongside job functions and departments. We're taking a peek behind the curtain on where AI is already being implemented and how it can create value within your business.

- CDT
Social Enterprise Showcase: Panel + Marketplace
Grant Henry
Grant Henry
Brio Marketing, Co-founder
Connie Rutledge
Connie Rutledge
FINNOVATION Lab, CEO
Stephanie Malon-Rufi
Stephanie Malon-Rufi
Genuine Impact, Owner and CEO
Ashleyn Przedwiecki
Ashleyn Przedwiecki
Social Enterprise - MSP, Community Manager
Jaime Chismar
Jaime Chismar
All Are Welcome Here, Founder
Katie Kalkman
Katie Kalkman
Impact Hub MSP, Executive Director
Junita Flowers
Junita Flowers
Junita's Jar, Founder/Owner
Hayley Matthews-Jones
Hayley Matthews-Jones
Minneapolis Craft Market, Founder
Michelle Maryns
Michelle Maryns
We Sparkle Co., Founder & CEO
Timothy Roman
Timothy Roman
Ecotone Analytics GBC, CEO & Co-Founder

Are you trying to grow a social enterprise, or thinking about launching a new venture? Hear from leaders in the Twin Cities ecosystem of mission-driven businesses, discussing strategies for success. Also, meet social entrepreneurs and shop with purpose at the virtual Social Enterprise Showcase marketplace, featuring dozens of local vendors and changemakers.

- CDT
Intro to Growth Hacking: The Idea Pipeline & ICE metrics
Brian Krohn
Brian Krohn
Modern Logic, Entrepreneur in Residence

You are an entrepreneur, CEO, CTO, solo dev, maker, shaker, or doer. You have 1,000 things you should be doing this very moment, but what is the right thing to focus on? That is the fundamental question behind growth hacking. Growth hacking is all about prioritizing your activities, measuring results, and taking effective action, which is much easier said than done. 

In this fast-paced participatory session, we will cover two critical tools to increase the growth of your business, the Idea Pipeline and ICE metrics. Originally developed by Sean Elis to bring explosive growth to Dropbox, LogMeIn, and many others, the Idea Pipeline and ICE metrics are simple but powerful tools to get your business focused and growing fast. Our speaker Brian Krohn, has implemented these methods for startups, corporations, non-profits, as well as his own businesses and personal projects.

- CDT
Supercharge Your Growth with a Scalable All-On-One Sales & Marketing System
Jeff Metz
Jeff Metz
Denamico, Functional Lead
Alise Riedel
Alise Riedel
Denamico, Strategist

You’re ready to grow. What’s holding you back? With the right data, tech, and processes delivered by an all-on-one sales & marketing system, you can supercharge your growth. Make the right investment the first time and rest assured that you won’t have to scrap and rebuild your systems as you reach maturity.

In this session, Denamico will show you how you can build a website, marketing, sales, and customer service system that scales alongside your business.

- CDT
Using Data Visualization Tell Your Story and Grow Your Business
Arlene Birt
Arlene Birt
Background Stories, Founder & Chief Visual Storyteller
Ted Carling
Ted Carling
Ecotone Analytics, Co-Founder & COO

65% of people are visual learners, and only 17% are data literate. Because graphics are an important method of showing complex systems - visuals (including data visualization, infographics, and visual storytelling) can be a useful tool to help audiences relate to and connect with ever-growing mountains of data. 

This presentation will walk participants through a case study showing how better data visualization of complex value chains can help an organization connect with customers, partners, and funders. When everyone can see the benefits of your product, service, or partnership, selling it is as easy as a pie chart.

- CDT
Grow Better: Aligning Data, Tech, and Processes to Drive Digital Transformation
Emily Hulstein
Emily Hulstein
Denamico, Director of Implementations
Ava McFarlane
Ava McFarlane
Denamico, Digital Marketing Consultant

As a business leader, your job is to make tough decisions quickly and accurately. How can you make better, faster, more informed decisions to stay ahead of the competition? By aligning real-time data, scalable technology, and efficient processes.

In this session, we'll discuss the importance of investing in better technology, faster digital alignment, and more informed processes so that you can stay one step ahead of your competitors.

- CDT
Closers Media presents :: Cocktails&Closers
Garrio Harrison
Garrio Harrison
Closers Media + Curious, Partner
Jennifer Zick
Jennifer Zick
Authentic Brand, Founder and CEO
Mickeli Bedore
Mickeli Bedore
Closers Media, Chief Revenue Officer // Host :: Coffee&Closers

Twin Cities Startup Week is thrilled to invite last year's Twin Cities Startup Week Impact Award winner back to headline this year’s Sales + Marketing track day.

From the team that brought you Coffee&Closers, comes the debut of their brand new show Cocktails&Closers ::

A [live], libations fueled, happy hour conversation between a few of today’s top Sales + Marketing minds as they tackle the challenge of how to successfully work collaboratively to drive revenue.

Expect to learn in between laughs how these related, yet often disparate groups can achieve greatness when their superpowers align.

Founders, solo ‘treps, sales/marketing leaders, and more… this show is for you, join us.

Following this session join the speaker(s) in the Community Lounge for a 30 minute Q&A.

- CDT
B2B Sales Workshop/Happy Hour
Matt Green
Matt Green
Sales Assembly, CRO
Jonathan Ellis
Jonathan Ellis
Sandalphon Capital, Managing Director
Todd Caponi
Todd Caponi
Sales Melon LLC, Founder & CEO

Please register in advance for this meeting: Register here

After registering, you will receive a confirmation email containing information about joining the meeting.

Come wrap up the TCSW sales track and Day 1 of midwest.tech/connect with Sales Assembly, VentureSCALE, Sandalphon Capital and midwest.tech! Whether you're a founder learning sales for the first time or an experienced sales leader in B2B tech, join us for an hour and a half of a workshop-based happy hour where you can connect with fellow sales-focused professionals and participate in any of the following discussions:

  • When and Who to Hire - The Sales Organization Structure
  • Outbound Sales Strategies
  • Modern Sales Leadership & Building a Culture
  • General Networking
- CDT
Happy Half Hour
Garrio Harrison
Garrio Harrison
Closers Media + Curious, Partner
Jennifer Zick
Jennifer Zick
Authentic Brand, Founder and CEO
Mickeli Bedore
Mickeli Bedore
Closers Media, Chief Revenue Officer // Host :: Coffee&Closers

Mix up your favorite cocktail and join the speakers of Closers Media presents :: Cocktails&Closers for Q&A!

Thursday, September 10, 2020

- CDT
DIY Office Space: How to Find It and Negotiate Like a Pro
Chris Rohrer
Chris Rohrer
Rokos Advisors, Co-Founder, Commercial Real Estate Advisor
Liz Rahn
Liz Rahn
Rokos Advisors, Director of Client Operations
PK
Pete Kostroski
Rokos Advisors, Co-Founder

Finding an office is a huge step for a startup. We’ll provide you with a road map and necessary tools to make finding your startup’s dedicated office space an easy and informed process. In our session, we’ll show you the best ways to calculate how much space you actually need, finding space through online tools, what to look for when touring spaces, negotiating lease terms, and ultimately moving into your new space. And, at the end of our session, you’ll walk away with all of these tools at your fingertips so that you can manage the process with confidence.

- CDT
From Start Up to Still Standing- Building a Dream and Surviving a Crisis
John Sturgess
John Sturgess
ADOGO Pet Hotels, Founder
Mollie Windmiller
Mollie Windmiller
LAB MPLS, Owner & Creative Director
Josh Fedie
Josh Fedie
salesreach.io, Founder & CEO
Gabriella Grant
Gabriella Grant
Bebe Zito Ice Cream, Owners
Ben Spangler
Ben Spangler
Bebe Zito Ice Cream, Owners

Learn how some of the most successful and creative Twin Cities businesses got their start and what they did to survive 2020.

- CDT
gBETA St. Thomas Virtual Pitch Night
Jake Smith
Jake Smith
gener8tor, Director, gBETA St. Thomas

Join us as we take our Pitch Night virtual! The Summer gBETA St. Thomas companies will each present a five-minute pitch followed by Q&A. Come prepared to learn all about these companies' innovative ideas and enter to win a variety of prizes!

Tuesday, September 15, 2020

- CDT
Mentor Morning: Financing Scaling from Traction to IPO!
Dave Neville
Dave Neville
Infinity Robotics, President
Charlie Youakim
Charlie Youakim
Sezzle Inc., CEO
Tyrre Burks
Tyrre Burks
Player's Health, CEO
Lois Josefson
Lois Josefson
Greater Minnesota Development Services, LLC, Principal
Liz Giorgi
Liz Giorgi
soona, CEO

Minnesota Innovates welcomes the Founders of five companies as they share insights and their experiences funding the growth of nationally and internationally successful companies.

- CDT
Scale Smart: Where to Start
Jenny Erickson
Jenny Erickson
ACThoughtful Consulting, Owner & Idea Activator
Amy Bogott
Amy Bogott
Amy Lynne Coaching, Owner

Are you thinking about scaling, but not sure what scale looks like to you or where to start? 

We bring two business advisors together with a twist --- one with a specialty in helping solopreneurs accomplish more and another with a specialty in scaling micro-businesses so you can decide for yourself... 

What does scale look like to your business? 

What are the first things you need to do to make it happen? 

What is the closest path to your customers? 

It's time to scale smart!

- CDT
Fix It Fireside: Scaling Your Company and Thinking Big with Lunar Startups and The Coven
Alex West Steinman
Alex West Steinman
The Coven, Co-Founder and CEO
Danielle Steer
Danielle Steer
Lunar Startups, Managing Director
Elizabeth Orme
Elizabeth Orme
Creatively Focused, Founder and CEO
Mondo Davison
Mondo Davison
Schoolz, Co-Founder
Bella Lam
Bella Lam
Coconut Whisk, Founder/CEO

Congrats - your business has traction and customers are paying you. Now what? How do you build the operational efficiency to match your ambition? Join us for a conversation with startup founders who are disrupting the status quo and thinking big in the Midwest. 

This is an event for for entrepreneurs, changemakers, and leaders to get help with a burning question or to listen in to learn from peers. Our panel of experts will share their perspectives on scaling their business, and then we'll take questions from the audience.

- CDT
Scaling Customer Success Through Growth
Karin Lucas
Karin Lucas
SPS Commerece, SVP, Chief Customer Success Officer
Justin Porter
Justin Porter
Kipsu, Vice President, Operations
Noah Dominik
Noah Dominik
SPS Commerce, Sr. Director, CS Chief of Staff
Andis Kancans
Andis Kancans
Sezzle, Director of Merchant Success
Sue Woodard
Sue Woodard
Total Expert, Chief Customer Officer

When companies are small, customers often receive personal attention support. But what happens as a company grows? How can a business continue to serve and support their customers in a personal, but scalable, manner? Hear from some of today’s leading customer success executives on how their businesses are serving thousands of customers using data analytics, segmentation and specialists to deliver customer value.

Tuesday, September 22, 2020

- CDT
Disrupting the Status Quo in Your Organization and Community
Dave Mathias
Dave Mathias
Beyond the Data, Founder
Sarita Parikh
Sarita Parikh
Jomanity, Cofounder

Are you trying to move your organization, or even your community, out of the status quo? Are you looking for effective ways to disrupt while keeping your credibility and social capital? If yes, join us for practical strategies on how to successfully move toward more innovation and more modernization. That is, how to disrupt without being disruptive.

- CDT
Building a B Corp: A Panel Discussion
Sarita Parikh
Sarita Parikh
Jomanity, Cofounder
Christopher Marquis
Christopher Marquis
Cornell University, SC Johnson Professor in Sustainable Global Enterprise
Alejandro Fenn
Alejandro Fenn
Jukko, Global Gaming Initiative, COO, Head of Partnerships
Lee Wallace
Lee Wallace
Peace Coffee, CEO & Owner

Are you building a business as a force for good? One that balances purpose and profit? B Corps are driving a global movement of business as a force for good. Join us for a panel discussion with three Minnesota B Corp founders and hear about their journeys becoming B Corps, benefits and challenges, and their recommendations for businesses considering B Corp certification.

- CDT
MN Cup Final Award Ceremony

Join the Minnesota startup community as we present live pitches from 18 of the top businesses that emerged from the 2020 MN Cup competition season. They're vying for a share of $500,000 in prize money that will be awarded live during the event. You won't want to miss this!

MN Cup is a startup competition for early-stage companies hailing from anywhere in Minnesota. Thanks to an incredible group of sponsors and the time and talents of our volunteer mentors and judges, we are able to offer all programming and prize money completely free for participants. We take no equity in exchange for the seed capital we award, and are here to connect Minnesota founders to the education, resources and capital they need to build and scale successful companies.

Register: https://www.eventbrite.com/e/the-16th-mn-cup-final-award-ceremony-tickets-117138096199?aff=TCSW