Marketing & Advertising

Tuesday, September 8, 2020

- CDT
Prep the Brand, Prep the Person: the 1-2 Punch of Successful Marketing
Maria Hileman
Maria Hileman
Media Bridge Advertising, Creative Director
Giselle Ugarte
Giselle Ugarte
Media Bridge Advertising, Director of Marketing
Nancy Korsah
Nancy Korsah
Black Business Enterprises, CEO & Founder

Whether you’re starting up or scaling up, a strong personal and professional brand is critical for success. This seminar is aimed at providing business owners with insights to help define, develop, market and manage both themselves and their brand.


Please use this link to submit any follow-up questions or comments.

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- CDT
Trust Equity: Harnessing the Power of Trust to Fuel Early-Stage Growth
Jennifer Zick
Jennifer Zick
Authentic Brand, Founder and CEO

Brands are built, scaled, and sustained based on buyer trust. The value of trust in fueling growth cannot be underestimated. For startups and early-stage businesses (whose brands are essentially unknown), trust-building must be a top priority, cultivated proactively, and re-invested with purpose.

Hear from Jennifer Zick, CEO of Authentic Brand, as she shares a formulaic approach to trust-building; drawing upon her own entrepreneurial and startup growth experiences, and supported by Authentic Brand’s Fractional CMO work with growing companies across the country and around the world.

Attendees to this session will learn:
* The power of personal brand to fuel corporate brand engagement and trust;
* How and why to cultivate a trusted, multi-dimensional, authentic personal brand;
* A formula for transfer of trust from a founder’s network to a broader ecosystem;
* Understanding trust equity and investment: the multiplier effect of influence.

Following this session join the speaker(s) in the Community Lounge for a 15 minute Q&A.

- CDT
Design your network. Build your scrum
Cathy Paper
Cathy Paper
RockPaperStar, President
Lori Spiess
Lori Spiess
OffiCenters, CEO
Ben Theis
Ben Theis
Skol Marketing, President & Founder

Your network makes you and your business successful. Networking is a skill and finding the best people to grow your business requires a strategy and tactics to make the most of your time and the people you want to network with. Build your Top25 and your Impact100 relationships.

- CDT
How as a Founder to get your first customers
Walter Pape
Walter Pape
Go To Market Podcast, Host

Join us as we walk through a start to finish revenue model on how Founders can find, land, and expand on their first customers. 

- CDT
Generating Sales Via Your Website: A Beautiful Website Is Not Enough
Kitty Hart
Kitty Hart
Denamico, VP of Client Engagement
Ava McFarlane
Ava McFarlane
Denamico, Digital Marketing Consultant

Is your website increasing your close rate or is it just a fancy brochure?
A website is arguably your most important sales and marketing asset. It works around the clock—nights, weekends, and holidays. But many websites don't pull their weight in the sales process. From lead generation to conversion, learn how your website can be your most powerful sales enablement tool. When built with revenue-generation as the primary goal, you won’t need to hire a huge sales team right away—you can let your website do the heavy lifting. Join 25-year industry veteran, Kitty Hart, for fresh takes on how to build a powerful, sales-focused website that drives growth for your business.

Following this session join the speaker(s) in the Community Lounge for a 15 minute Q&A.

- CDT
Launch Marketing for Purpose-Driven Founders: How to Build the MVP of your Marketing Plan
Lindsay LaShell
Lindsay LaShell
Diamond + Branch, Founder + CEO

The long term success of purpose-driven organizations hinges on their ability to efficiently grow their audience, but they are also the least likely to have access to the expert marketing support that can make that happen. 

We’ll talk through the MVPs of your essential marketing assets to get started and how to use them to create something actionable. 

- Building your marketing personas 

- Mapping your buyers journey 

- Identifying your key messages 

- Planning actual campaigns and content 

This workshop teaches a new approach to marketing that will leave you feeling confident in your strategy and ready to dive in and execute!

- CDT
12 Crucial Do's and Don'ts for B2B Influencer Marketing
Tom Pick
Tom Pick
Webbiquity LLC, Senior Digital Marketing Consultant

Influencer marketing can be a powerful and cost-effective strategy for startups to get the word out. However, it's often misunderstood. And done wrong, it can produce disappointing results or even damage the brand. This session will explain six ways to succeed with influencer marketing, as well as six pitfalls to avoid.

- CDT
Ready, Set, Go-to-market: Launch strategies for startup founders
George Hadjiyanis
George Hadjiyanis
Launch Avenue, Founder and Principal Consultant

You are confident you have a great market opportunity.  You developed or built the prototype. You vetted it with people that are really smart.  You have a potential customer. Now what. The key to success in early days of launching a business is target, reach, and pivot. Target who you are solving a problem for, reach as many people as you can, and pivot as you learn the reality of their world and needs. In this session, you will learn proven ways that you can go-to-market as a founder with limited time and budget. Learn the power of your network, marketing tools, social networks, A/B testing and your own selling abilities.

- CDT
Breaking Through in 2020: Using Growth for a Brand Boost
Kelsey Quickstad
Kelsey Quickstad
Hotwire, Senior Director
Aneela Idnani
Aneela Idnani
HabitAware, CoFounder
SR
Stephanie Rich
Bread and Butter Ventures, Head of Platform
Christine Hall
Christine Hall
Crunchbase News, Contributing Writer
Maddy Kennedy
Maddy Kennedy
Twin Cities Journalist

A fundraising round is a pivotal news moment for most startups, and making the most of one requires a thoughtful, strategic communications process that helps boost your profile on a more public stage. This year, the communications pros from Hotwire Global Communications are back with a cohort of founders, investors and media to discuss how to make the most of a new funding round – how fundraising has changed in 2020, getting investor attention amidst economic uncertainty, a pandemic and social unrest, and how to make sure your company’s narrative authentically ties into these broad societal issues.

Following this session join the speaker(s) in the Community Lounge for a 15 minute Q&A.

- CDT
Harness the Power of AI: Improving Business Outcomes
Gary Stockert
Gary Stockert
Toovio, President
YiDing Yu
YiDing Yu
Verata Health, Chief Medical Officer
Mike Lewis
Mike Lewis
Click360, CoFounder
Brian Bradley Johnson
Brian Bradley Johnson
Ambient Intelligence, CEO
Michael Weber
Michael Weber
Click360 Inc., Founder

Artificial intelligence has become a buzz term shrouded in mystery and mystique behind what it's actually being used for. From how it can be helpful to where it can not only improve business outcomes but work alongside job functions and departments. We're taking a peek behind the curtain on where AI is already being implemented and how it can create value within your business.

- CDT
Social Enterprise Showcase: Panel + Marketplace
Grant Henry
Grant Henry
Brio Marketing, Co-founder
Connie Rutledge
Connie Rutledge
FINNOVATION Lab, CEO
Stephanie Malon-Rufi
Stephanie Malon-Rufi
Genuine Impact, Owner and CEO
Ashleyn Przedwiecki
Ashleyn Przedwiecki
Social Enterprise - MSP, Community Manager
Jaime Chismar
Jaime Chismar
All Are Welcome Here, Founder
Katie Kalkman
Katie Kalkman
Impact Hub MSP, Executive Director
Junita Flowers
Junita Flowers
Junita's Jar, Founder/Owner
Hayley Matthews-Jones
Hayley Matthews-Jones
Minneapolis Craft Market, Founder
Michelle Maryns
Michelle Maryns
We Sparkle Co., Founder & CEO
Timothy Roman
Timothy Roman
Ecotone Analytics GBC, CEO & Co-Founder

Are you trying to grow a social enterprise, or thinking about launching a new venture? Hear from leaders in the Twin Cities ecosystem of mission-driven businesses, discussing strategies for success. Also, meet social entrepreneurs and shop with purpose at the virtual Social Enterprise Showcase marketplace, featuring dozens of local vendors and changemakers.

- CDT
Intro to Growth Hacking: The Idea Pipeline & ICE metrics
Brian Krohn
Brian Krohn
Modern Logic, Entrepreneur in Residence

You are an entrepreneur, CEO, CTO, solo dev, maker, shaker, or doer. You have 1,000 things you should be doing this very moment, but what is the right thing to focus on? That is the fundamental question behind growth hacking. Growth hacking is all about prioritizing your activities, measuring results, and taking effective action, which is much easier said than done. 

In this fast-paced participatory session, we will cover two critical tools to increase the growth of your business, the Idea Pipeline and ICE metrics. Originally developed by Sean Elis to bring explosive growth to Dropbox, LogMeIn, and many others, the Idea Pipeline and ICE metrics are simple but powerful tools to get your business focused and growing fast. Our speaker Brian Krohn, has implemented these methods for startups, corporations, non-profits, as well as his own businesses and personal projects.

- CDT
Supercharge Your Growth with a Scalable All-On-One Sales & Marketing System
Jeff Metz
Jeff Metz
Denamico, Functional Lead
Alise Riedel
Alise Riedel
Denamico, Strategist

You’re ready to grow. What’s holding you back? With the right data, tech, and processes delivered by an all-on-one sales & marketing system, you can supercharge your growth. Make the right investment the first time and rest assured that you won’t have to scrap and rebuild your systems as you reach maturity.

In this session, Denamico will show you how you can build a website, marketing, sales, and customer service system that scales alongside your business.

- CDT
The Future of SEO and How to Win
Kelsey Gernert
Kelsey Gernert
HubSpot for Startups, Head of Partnerships

HubSpot will share its insights on the future of SEO and how to win. In this discussion, we will cover SEO fundamentals such as:
· How search engines work.
· Discovery vs relevancy vs authority (how to rank)
· Cutting Through Bad (and expensive) SEO Advice
· Choosing the right SEO strategy for your business size and customer
· Scaling SEO as an Entrepreneur
· Tactics to Build Authority in the Search Engines
· How to boost your SEO

Following this session join the speaker(s) in the Community Lounge for a 15 minute Q&A.

- CDT
The Power of Storytelling through Video
Eric Jenson
Eric Jenson
Jenson Studios, President

We'll demystify the overarching video strategy for your startup and then give key insights into effective video storytelling for sales and marketing.

- CDT
You Will Probably Survive This
Patrick Swinnea
Patrick Swinnea
PuzzleFox Interactive, Owner & Lead Designer

Join us for a humor-filled chat about hopes, dreams and sunk costs in an age of crushing dystopia — and learn how our VR dev shop shifted focus to stay focused. After we've bashed on 2020 for a bit, we'll wax poetic on the wonderful future that awaits — and share a few strategies for getting there.

- CDT
The Art of Tech: Unlocking Creative Possibilities
Rukia Sheikh-Mohamed
Rukia Sheikh-Mohamed
Soona, Full Stack Software Engineer
James Tucker
James Tucker
soona, Full Stack Developer

We’re often lumped into two categories: creative or technical. But we’re here to prove that wrong. With the combination of art and tech, new categories are possible! From making high-quality media accessible to all to helping creatives focus on the essential parts of their roles, we’ll use real examples of how creativity + tech play together at soona. We’ll walk through what’s possible with the combination of these two arts and give you tips on how to incorporate them into your work.

Following this session join the speaker(s) in the Community Lounge for a 15 minute Q&A.

- CDT
Using Data Visualization Tell Your Story and Grow Your Business
Arlene Birt
Arlene Birt
Background Stories, Founder & Chief Visual Storyteller
Ted Carling
Ted Carling
Ecotone Analytics, Co-Founder & COO

65% of people are visual learners, and only 17% are data literate. Because graphics are an important method of showing complex systems - visuals (including data visualization, infographics, and visual storytelling) can be a useful tool to help audiences relate to and connect with ever-growing mountains of data. 

This presentation will walk participants through a case study showing how better data visualization of complex value chains can help an organization connect with customers, partners, and funders. When everyone can see the benefits of your product, service, or partnership, selling it is as easy as a pie chart.

- CDT
Grow Better: Aligning Data, Tech, and Processes to Drive Digital Transformation
Emily Hulstein
Emily Hulstein
Denamico, Director of Implementations
Ava McFarlane
Ava McFarlane
Denamico, Digital Marketing Consultant

As a business leader, your job is to make tough decisions quickly and accurately. How can you make better, faster, more informed decisions to stay ahead of the competition? By aligning real-time data, scalable technology, and efficient processes.

In this session, we'll discuss the importance of investing in better technology, faster digital alignment, and more informed processes so that you can stay one step ahead of your competitors.

- CDT
SEO For Startups: Get In The Game
Alison Cromie
Alison Cromie
Cromie Creative Consultants, Owner

Getting found in search is something every business should be thinking about from day one. SEO is a long game and the sooner you can implement good strategies, the sooner you will start seeing results. Come learn about the simple tactics you can implement now to make sure your business is getting found as quickly as possible. 

- CDT
Closers Media presents :: Cocktails&Closers
Garrio Harrison
Garrio Harrison
Closers Media + Curious, Partner
Jennifer Zick
Jennifer Zick
Authentic Brand, Founder and CEO
Mickeli Bedore
Mickeli Bedore
Closers Media, Chief Revenue Officer // Host :: Coffee&Closers

Twin Cities Startup Week is thrilled to invite last year's Twin Cities Startup Week Impact Award winner back to headline this year’s Sales + Marketing track day.

From the team that brought you Coffee&Closers, comes the debut of their brand new show Cocktails&Closers ::

A [live], libations fueled, happy hour conversation between a few of today’s top Sales + Marketing minds as they tackle the challenge of how to successfully work collaboratively to drive revenue.

Expect to learn in between laughs how these related, yet often disparate groups can achieve greatness when their superpowers align.

Founders, solo ‘treps, sales/marketing leaders, and more… this show is for you, join us.

Following this session join the speaker(s) in the Community Lounge for a 30 minute Q&A.

- CDT
Happy Half Hour
Garrio Harrison
Garrio Harrison
Closers Media + Curious, Partner
Jennifer Zick
Jennifer Zick
Authentic Brand, Founder and CEO
Mickeli Bedore
Mickeli Bedore
Closers Media, Chief Revenue Officer // Host :: Coffee&Closers

Mix up your favorite cocktail and join the speakers of Closers Media presents :: Cocktails&Closers for Q&A!

Thursday, September 10, 2020

- CDT
DIY Office Space: How to Find It and Negotiate Like a Pro
Chris Rohrer
Chris Rohrer
Rokos Advisors, Co-Founder, Commercial Real Estate Advisor
Liz Rahn
Liz Rahn
Rokos Advisors, Director of Client Operations
PK
Pete Kostroski
Rokos Advisors, Co-Founder

Finding an office is a huge step for a startup. We’ll provide you with a road map and necessary tools to make finding your startup’s dedicated office space an easy and informed process. In our session, we’ll show you the best ways to calculate how much space you actually need, finding space through online tools, what to look for when touring spaces, negotiating lease terms, and ultimately moving into your new space. And, at the end of our session, you’ll walk away with all of these tools at your fingertips so that you can manage the process with confidence.

- CDT
The tech.mn Live Podcast Booth
Jac Stark
Jac Stark
tech.mn, Community Manager
Alex Skjong
Alex Skjong
tech.mn, Moderator

Join us in the tech.mn Live Podcast Booth channel to see some of Minnesota's best podcasters interviewing each other. Moderator, Alex Skjong, will be matching up show hosts to talk all things Minnesota, podcasting, business, and more.

- CDT
From Start Up to Still Standing- Building a Dream and Surviving a Crisis
John Sturgess
John Sturgess
ADOGO Pet Hotels, Founder
Mollie Windmiller
Mollie Windmiller
LAB MPLS, Owner & Creative Director
Josh Fedie
Josh Fedie
salesreach.io, Founder & CEO
Gabriella Grant
Gabriella Grant
Bebe Zito Ice Cream, Owners
Ben Spangler
Ben Spangler
Bebe Zito Ice Cream, Owners

Learn how some of the most successful and creative Twin Cities businesses got their start and what they did to survive 2020.

- CDT
Unleashing The Power of YOUR Idea
Anna Stoll
Anna Stoll
ILT Academy
Nick Tietz
Nick Tietz
ILT Academy, Co-Founder & CEO

The ILT Academy delivers extensive educational experiences to cultivate problem solvers, innovators, and entrepreneurs. We empower problem solvers and innovators to rethink and redesign problems, solutions, customers, and context. We equip entrepreneurs with the skills needed to commercialize ideas, develop successful ventures, and create high-growth businesses.

- CDT
Uplifting Founders: Delegate to Elevate
Ethan Bull
Ethan Bull
ProAssisting, Co-founder
Stephanie Bull
Stephanie Bull
ProAssisting, CEO

Learn how career, top-level executive assistants integrate into their principal's lives to free up their time and increase their productivity.

- CDT
gBETA St. Thomas Virtual Pitch Night
Jake Smith
Jake Smith
gener8tor, Director, gBETA St. Thomas

Join us as we take our Pitch Night virtual! The Summer gBETA St. Thomas companies will each present a five-minute pitch followed by Q&A. Come prepared to learn all about these companies' innovative ideas and enter to win a variety of prizes!

- CDT
Founders Live Minneapolis

Founders Live is an unforgettable happy hour competition where up to five companies pitch their business, but YOU decide who wins. 

Five handpicked companies take the hot seat, with only 99 seconds to pitch their company and describe their value proposition in front of an eager audience. After the pitches and audience Q&A, the crowd votes on a winner who will not only receive an award but recognition from the crowd and the opportunity to talk more about their product or service. It's like Shark Tank, but you decide who wins it all! 

What's in it for you? Bring your friends, co-workers, grab some food and drinks, get to know your local entrepreneurs, and vote for who you think will be the next big thing in Minneapolis! 

What's in it for the companies? We at the Founders Live Minneapolis team are excited to announce ALL presenting companies who are chosen to give their 99-second pitch at a Founders Live event receive $5,000 credit towards their web hosting on Amazon. "Amazon Web Services provides startups with low cost, easy to use infrastructure needed to scale and grow any size business. AWS Activate is a program designed to provide startups with resources they need to get started on AWS." The winner gets an extra $5,000 credits, bringing their total to $10,000! 

Pitch Applicants: We are currently accepting innovative pitch applications! 

This is an opportunity for your startup to gain more recognition in the Minneapolis startup community. Tell us your story--who you are and what you do. We'll send you more details and you may become one of the finalists who pitch.

Tuesday, September 15, 2020

- CDT
Mentor Morning: Financing Scaling from Traction to IPO!
Dave Neville
Dave Neville
Infinity Robotics, President
Charlie Youakim
Charlie Youakim
Sezzle Inc., CEO
Tyrre Burks
Tyrre Burks
Player's Health, CEO
Lois Josefson
Lois Josefson
Greater Minnesota Development Services, LLC, Principal
Liz Giorgi
Liz Giorgi
soona, CEO

Minnesota Innovates welcomes the Founders of five companies as they share insights and their experiences funding the growth of nationally and internationally successful companies.

- CDT
The Empathy Challenge: Practice Identifying your Blindspot
Liz Tupper
Liz Tupper
Software for Good, Director of Product Strategy

Your goal is to provide value for the people who use your product or service. But it can be hard to recognize our own biases about who users are and what they want — not to mention people indirectly affected by your business. Learn how empathy-driven research and design can help you see past biased thinking, understand diverse viewpoints, and create successful products with a positive impact.

- CDT
Scale Smart: Where to Start
Jenny Erickson
Jenny Erickson
ACThoughtful Consulting, Owner & Idea Activator
Amy Bogott
Amy Bogott
Amy Lynne Coaching, Owner

Are you thinking about scaling, but not sure what scale looks like to you or where to start? 

We bring two business advisors together with a twist --- one with a specialty in helping solopreneurs accomplish more and another with a specialty in scaling micro-businesses so you can decide for yourself... 

What does scale look like to your business? 

What are the first things you need to do to make it happen? 

What is the closest path to your customers? 

It's time to scale smart!

- CDT
Fix It Fireside: Scaling Your Company and Thinking Big with Lunar Startups and The Coven
Alex West Steinman
Alex West Steinman
The Coven, Co-Founder and CEO
Danielle Steer
Danielle Steer
Lunar Startups, Managing Director
Elizabeth Orme
Elizabeth Orme
Creatively Focused, Founder and CEO
Mondo Davison
Mondo Davison
Schoolz, Co-Founder
Bella Lam
Bella Lam
Coconut Whisk, Founder/CEO

Congrats - your business has traction and customers are paying you. Now what? How do you build the operational efficiency to match your ambition? Join us for a conversation with startup founders who are disrupting the status quo and thinking big in the Midwest. 

This is an event for for entrepreneurs, changemakers, and leaders to get help with a burning question or to listen in to learn from peers. Our panel of experts will share their perspectives on scaling their business, and then we'll take questions from the audience.

Thursday, September 17, 2020

- CDT
The tech.mn Live Podcast Booth
Jac Stark
Jac Stark
tech.mn, Community Manager
Alex Skjong
Alex Skjong
tech.mn, Moderator

Join us in the tech.mn Live Podcast Booth channel to see some of Minnesota's best podcasters interviewing each other. Moderator, Alex Skjong, will be matching up show hosts to talk all things Minnesota, podcasting, business, and more.

- CDT
Yes, It's Possible To Make Money With Original Content
Rick Ellis
Rick Ellis
AllYourScreens.com, Founder

Making money with a content-driven site is possible. Here's how I did it.

Tuesday, September 22, 2020

- CDT
Values-based Entrepreneurship
Ruth Hamberg
Ruth Hamberg
Squaretree LLC, Founder

Values aren't an add-on. Rather, they're core to everything your business does. Make sure your company represents what you want it to. Start with a strategic approach, understanding to elevate values in every part of a company. We'll look at how this framework applies for early stage ventures, and dig into visuals and worksheets to help you apply the takeaways for companies of any size.

- CDT
#CovidComeback - Business Accelerator for Digital Success
Michael Sophia
Michael Sophia
Prosper and Purpose, Founder CEO | Chief Marketing Strategist

Power-up company growth with key insights for digital transformation. Engage the value of brand storytelling, content strategy and marketing, with tactics to expand digital presence. Live assessment during the session! 

- CDT
Founders Panel: Lessons Learned in Growing Your Social Enterprise
Isaiah Goodman
Isaiah Goodman
MoneyVerbs, CEO
Emily Hunt Turner
Emily Hunt Turner
All Square, Founder & CEO
Lori Most
Lori Most
Binary Bridge / BackpackEMR, Founder / CEO
Timothy Roman
Timothy Roman
Ecotone Analytics GBC, CEO & Co-Founder

Join us for a panel discussion to listen and learn from three social enterprise founders their lessons on bruising shins, empathy and humility, and harnessing the power of outcomes and impact and the value it provides in ops, strategy, and marketing & communications.

- CDT
Disrupting the Status Quo in Your Organization and Community
Dave Mathias
Dave Mathias
Beyond the Data, Founder
Sarita Parikh
Sarita Parikh
Jomanity, Cofounder

Are you trying to move your organization, or even your community, out of the status quo? Are you looking for effective ways to disrupt while keeping your credibility and social capital? If yes, join us for practical strategies on how to successfully move toward more innovation and more modernization. That is, how to disrupt without being disruptive.

- CDT
Building a B Corp: A Panel Discussion
Sarita Parikh
Sarita Parikh
Jomanity, Cofounder
Christopher Marquis
Christopher Marquis
Cornell University, SC Johnson Professor in Sustainable Global Enterprise
Alejandro Fenn
Alejandro Fenn
Jukko, Global Gaming Initiative, COO, Head of Partnerships
Lee Wallace
Lee Wallace
Peace Coffee, CEO & Owner

Are you building a business as a force for good? One that balances purpose and profit? B Corps are driving a global movement of business as a force for good. Join us for a panel discussion with three Minnesota B Corp founders and hear about their journeys becoming B Corps, benefits and challenges, and their recommendations for businesses considering B Corp certification.

Thursday, September 24, 2020

- CDT
Spilling the early-VC tea: the secret to getting your first check
Liz Giorgi
Liz Giorgi
soona, CEO
Adam Burrows
Adam Burrows
Range Ventures, Co-founder and Managing Partner

Ever wonder how to get funding for your startup before you have launched a product? While crowd-funding works for some businesses, it’s not a one-size-fits all solution. If you have a software product or you are building a platform business, you will likely need to access capital before you launch. In this session, you’ll learn how to put together a plan and a pitch to attract early capital.

- CDT
The tech.mn Live Podcast Booth
Jac Stark
Jac Stark
tech.mn, Community Manager
Alex Skjong
Alex Skjong
tech.mn, Moderator

Join us in the tech.mn Live Podcast Booth channel to see some of Minnesota's best podcasters interviewing each other. Moderator, Alex Skjong, will be matching up show hosts to talk all things Minnesota, podcasting, business, and more.

- CDT
Bitcoin, not Blockchain
Brandon Quittem
Brandon Quittem
Swan Bitcoin, Director of Marketing

Understanding Bitcoin, debunking "blockchain" hype, and exploring the separation of money and state. No technical experience required.