Creative Economy

Tuesday, September 8, 2020

- CDT
Prep the Brand, Prep the Person: the 1-2 Punch of Successful Marketing
Maria Hileman
Maria Hileman
Media Bridge Advertising, Creative Director
Giselle Ugarte
Giselle Ugarte
Media Bridge Advertising, Director of Marketing
Nancy Korsah
Nancy Korsah
Black Business Enterprises, CEO & Founder

Whether you’re starting up or scaling up, a strong personal and professional brand is critical for success. This seminar is aimed at providing business owners with insights to help define, develop, market and manage both themselves and their brand.


Please use this link to submit any follow-up questions or comments.

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- CDT
Generating Sales Via Your Website: A Beautiful Website Is Not Enough
Kitty Hart
Kitty Hart
Denamico, VP of Client Engagement
Ava McFarlane
Ava McFarlane
Denamico, Digital Marketing Consultant

Is your website increasing your close rate or is it just a fancy brochure?
A website is arguably your most important sales and marketing asset. It works around the clock—nights, weekends, and holidays. But many websites don't pull their weight in the sales process. From lead generation to conversion, learn how your website can be your most powerful sales enablement tool. When built with revenue-generation as the primary goal, you won’t need to hire a huge sales team right away—you can let your website do the heavy lifting. Join 25-year industry veteran, Kitty Hart, for fresh takes on how to build a powerful, sales-focused website that drives growth for your business.

Following this session join the speaker(s) in the Community Lounge for a 15 minute Q&A.

- CDT
Launch Marketing for Purpose-Driven Founders: How to Build the MVP of your Marketing Plan
Lindsay LaShell
Lindsay LaShell
Diamond + Branch, Founder + CEO

The long term success of purpose-driven organizations hinges on their ability to efficiently grow their audience, but they are also the least likely to have access to the expert marketing support that can make that happen. 

We’ll talk through the MVPs of your essential marketing assets to get started and how to use them to create something actionable. 

- Building your marketing personas 

- Mapping your buyers journey 

- Identifying your key messages 

- Planning actual campaigns and content 

This workshop teaches a new approach to marketing that will leave you feeling confident in your strategy and ready to dive in and execute!

- CDT
Social Enterprise Showcase: Panel + Marketplace
Grant Henry
Grant Henry
Brio Marketing, Co-founder
Connie Rutledge
Connie Rutledge
FINNOVATION Lab, CEO
Stephanie Malon-Rufi
Stephanie Malon-Rufi
Genuine Impact, Owner and CEO
Ashleyn Przedwiecki
Ashleyn Przedwiecki
Social Enterprise - MSP, Community Manager
Jaime Chismar
Jaime Chismar
All Are Welcome Here, Founder
Katie Kalkman
Katie Kalkman
Impact Hub MSP, Executive Director
Junita Flowers
Junita Flowers
Junita's Jar, Founder/Owner
Hayley Matthews-Jones
Hayley Matthews-Jones
Minneapolis Craft Market, Founder
Michelle Maryns
Michelle Maryns
We Sparkle Co., Founder & CEO
Timothy Roman
Timothy Roman
Ecotone Analytics GBC, CEO & Co-Founder

Are you trying to grow a social enterprise, or thinking about launching a new venture? Hear from leaders in the Twin Cities ecosystem of mission-driven businesses, discussing strategies for success. Also, meet social entrepreneurs and shop with purpose at the virtual Social Enterprise Showcase marketplace, featuring dozens of local vendors and changemakers.

- CDT
Supercharge Your Growth with a Scalable All-On-One Sales & Marketing System
Jeff Metz
Jeff Metz
Denamico, Functional Lead
Alise Riedel
Alise Riedel
Denamico, Strategist

You’re ready to grow. What’s holding you back? With the right data, tech, and processes delivered by an all-on-one sales & marketing system, you can supercharge your growth. Make the right investment the first time and rest assured that you won’t have to scrap and rebuild your systems as you reach maturity.

In this session, Denamico will show you how you can build a website, marketing, sales, and customer service system that scales alongside your business.

- CDT
You Will Probably Survive This
Patrick Swinnea
Patrick Swinnea
PuzzleFox Interactive, Owner & Lead Designer

Join us for a humor-filled chat about hopes, dreams and sunk costs in an age of crushing dystopia — and learn how our VR dev shop shifted focus to stay focused. After we've bashed on 2020 for a bit, we'll wax poetic on the wonderful future that awaits — and share a few strategies for getting there.

- CDT
The Art of Tech: Unlocking Creative Possibilities
Rukia Sheikh-Mohamed
Rukia Sheikh-Mohamed
Soona, Full Stack Software Engineer
James Tucker
James Tucker
soona, Full Stack Developer

We’re often lumped into two categories: creative or technical. But we’re here to prove that wrong. With the combination of art and tech, new categories are possible! From making high-quality media accessible to all to helping creatives focus on the essential parts of their roles, we’ll use real examples of how creativity + tech play together at soona. We’ll walk through what’s possible with the combination of these two arts and give you tips on how to incorporate them into your work.

Following this session join the speaker(s) in the Community Lounge for a 15 minute Q&A.

- CDT
Using Data Visualization Tell Your Story and Grow Your Business
Arlene Birt
Arlene Birt
Background Stories, Founder & Chief Visual Storyteller
Ted Carling
Ted Carling
Ecotone Analytics, Co-Founder & COO

65% of people are visual learners, and only 17% are data literate. Because graphics are an important method of showing complex systems - visuals (including data visualization, infographics, and visual storytelling) can be a useful tool to help audiences relate to and connect with ever-growing mountains of data. 

This presentation will walk participants through a case study showing how better data visualization of complex value chains can help an organization connect with customers, partners, and funders. When everyone can see the benefits of your product, service, or partnership, selling it is as easy as a pie chart.

- CDT
Grow Better: Aligning Data, Tech, and Processes to Drive Digital Transformation
Emily Hulstein
Emily Hulstein
Denamico, Director of Implementations
Ava McFarlane
Ava McFarlane
Denamico, Digital Marketing Consultant

As a business leader, your job is to make tough decisions quickly and accurately. How can you make better, faster, more informed decisions to stay ahead of the competition? By aligning real-time data, scalable technology, and efficient processes.

In this session, we'll discuss the importance of investing in better technology, faster digital alignment, and more informed processes so that you can stay one step ahead of your competitors.

Thursday, September 10, 2020

- CDT
Experience Money Differently.
Jeff Aguy
Jeff Aguy
NCXT, Co-Founder
Jonathan Banks
Jonathan Banks
NCXT, CEO / Co-Founder
Micheala Newman
Micheala Newman
MoneyVerbs, Marketing Manager
Isaiah Goodman
Isaiah Goodman
MoneyVerbs, CEO

"Experience Money Differently." will be a founder presentation followed by a panel event featuring four diverse individuals from our company. This event will focus on storytelling and sharing experiences around money. Money is generally seen as taboo — we don’t talk about it at all, and are never taught about money management in school. This leaves us feeling like other people don’t go through the same things we do when it comes to money, when in reality we as a community share a lot of similarities when it comes to our experiences with money. We’ll talk about these experiences, as well as ways we can all go about practicing getting rich. Changing our financial situations comes form relating to one another and practicing for the real world, not just “learning” financial literacy.

- CDT
The tech.mn Live Podcast Booth
Jac Stark
Jac Stark
tech.mn, Community Manager
Alex Skjong
Alex Skjong
tech.mn, Moderator

Join us in the tech.mn Live Podcast Booth channel to see some of Minnesota's best podcasters interviewing each other. Moderator, Alex Skjong, will be matching up show hosts to talk all things Minnesota, podcasting, business, and more.

- CDT
Tales of the COVID-19 Pivot
Connie Rutledge
Connie Rutledge
FINNOVATION Lab, CEO
Tane Danger
Tane Danger
Danger Boat Productions, CEO, Co-Founder
Emma Tuftin
Emma Tuftin
Brio Marketing, Co-founder

We’re all trying to stay afloat during the COVID-19. Why not swap some stories and learn from each others’ experiences while we’re in the same boat? Three panelists from very different industries will share honest accounts of creative problem solving, a misstep or two, and surprising discoveries that will inspire you to find and capitalize on the silver linings of the COVID-19 crisis.

- CDT
Paving a Strategic ROADMAP: An effective business strategy
Andy Shafer
Andy Shafer
Shafer's Innovation and Business Building Services (SIBBS), Founder, Strategist, Business Builder and Author

Paving a Strategic ROADMAP™ to Success: The challenge of developing a simple, clear and effective business strategy. There is always more than one way to a destination.  Choosing the right strategic path for your business is a challenge. Strategic ROADMAP addresses the seven critical questions your strategies need to answer – in a simple, logical and memorable structure. The questions apply at the company, business unit or project level.  Equally they can be framed for core or disruptive business growth. This talk will explain developing your strategy using the Strategic ROADMAP.  It will discuss each of the 7 critical questions and provide a clear example using one of the most well-known, and maybe the only, success stories in the U.S. commercial airline business – Southwest Airlines.

- CDT
Unleashing The Power of YOUR Idea
Anna Stoll
Anna Stoll
ILT Academy
Nick Tietz
Nick Tietz
ILT Academy, Co-Founder & CEO

The ILT Academy delivers extensive educational experiences to cultivate problem solvers, innovators, and entrepreneurs. We empower problem solvers and innovators to rethink and redesign problems, solutions, customers, and context. We equip entrepreneurs with the skills needed to commercialize ideas, develop successful ventures, and create high-growth businesses.

- CDT
Uplifting Founders: Delegate to Elevate
Ethan Bull
Ethan Bull
ProAssisting, Co-founder
Stephanie Bull
Stephanie Bull
ProAssisting, CEO

Learn how career, top-level executive assistants integrate into their principal's lives to free up their time and increase their productivity.

Saturday, September 12, 2020

- CDT
Code Switch

Have you ever had an idea to strengthen your community? Do you have a desire to use your skills or knowledge to solve critical social problems? Code Switch is for you. We are looking for techies AND non-techies — from developers to entrepreneurs, artists, educators, business professionals, concerned citizens, everyday people and more!  We believe everyone has a role to play in improving our communities, and Code Switch provides that opportunity. Join us and leverage your knowledge and skills to reduce the gaps that exist in Minnesota. 

Code Switch is in its fifth year as a civic hackathon where community members connect to co-create solutions that disrupt inequity. This year, our virtual hackathon will kick off on September 12, the National Day of Civic Hacking. Participants will then have one month to work on projects in teams before our final celebration and sharing of projects in late October.

Register Here!

Tuesday, September 15, 2020

- CDT
Mentor Morning: Financing Scaling from Traction to IPO!
Dave Neville
Dave Neville
Infinity Robotics, President
Charlie Youakim
Charlie Youakim
Sezzle Inc., CEO
Tyrre Burks
Tyrre Burks
Player's Health, CEO
Lois Josefson
Lois Josefson
Greater Minnesota Development Services, LLC, Principal
Liz Giorgi
Liz Giorgi
soona, CEO

Minnesota Innovates welcomes the Founders of five companies as they share insights and their experiences funding the growth of nationally and internationally successful companies.

Thursday, September 17, 2020

- CDT
The tech.mn Live Podcast Booth
Jac Stark
Jac Stark
tech.mn, Community Manager
Alex Skjong
Alex Skjong
tech.mn, Moderator

Join us in the tech.mn Live Podcast Booth channel to see some of Minnesota's best podcasters interviewing each other. Moderator, Alex Skjong, will be matching up show hosts to talk all things Minnesota, podcasting, business, and more.

- CDT
Yes, It's Possible To Make Money With Original Content
Rick Ellis
Rick Ellis
AllYourScreens.com, Founder

Making money with a content-driven site is possible. Here's how I did it.

- CDT
IP Secrets to Supercharge Your Startup

Victor Hugo, the renowned French writer, famously said: "There Is one thing stronger than all the armies In the world, and that Is an Idea whose time has come.”  

This is a rapid fire, engaging session to bring intellectual property (IP) principles out of the legal stratosphere down to the level of the fired up entrepreneur looking to blaze a trail into the future.

We'll explore at least 5 insider secrets about IP law that can fuel greater enthusiasm of your investors, team members, and customers as you build lasting businesses with greater differentiation, profit margins, and exit potential.

Learn how patents actually do encourage innovation from you and your team.

Learn how the classic boy-meets-girl romance can improve your understanding of patent law.

Learn how to go from patent filing to patenthood in 6 months or less.

These and other insights will leave you with a new sense of possibility for leveraging IP to supercharge your business results.

Tuesday, September 22, 2020

- CDT
Unlocking New Revenue for Social Innovation
Sara Gibson
Sara Gibson
20 Degrees, Co-Founder & CEO
Tom Bartlett
Tom Bartlett
20 Degrees, Co-Founder & CEO

Whether targeting impact investments or growing new revenue streams, organizations need to think differently about partnerships, finances, and change. It can be difficult for mission-driven leaders to know where to start. 

Join this workshop as experts from 20 Degrees, provide a systematized approach to growing revenue and acquiring new impact capital. The team from 20 Degrees helps nonprofits and social enterprises add complementary revenue streams to their existing income, enabling organizations to test holistic revenue models and bring more predictability to income. 

Together we will walk through the key steps to unlocking how an organization can blend charitable and non-charitable dollars into one cohesive approach. Walk away with tangible ideas that can ensure that your mission is driving the budget, not the other way around.

- CDT
Unconscious Bias: Nip It in the Bud
Mala Thao
Mala Thao
Wiser Paths, Consultant
Mark Hiemenz
Mark Hiemenz
Wiser Paths, Principal

As a startup business owner, you don't want to leave anything on the table. Did you know that 99.999996% of what our brains process every moment is unconscious? Learn how to raise awareness of your biases and replace them to act in alignment with your mission and values while you build your business. 

This session provides a definition of unconscious bias, a quick dive into how to understand it, a framework for how to address it, and tools to help you move forward with actions and activities to be more successful. 

This session will help open your eyes and open your mind.

- CDT
Values-based Entrepreneurship
Ruth Hamberg
Ruth Hamberg
Squaretree LLC, Founder

Values aren't an add-on. Rather, they're core to everything your business does. Make sure your company represents what you want it to. Start with a strategic approach, understanding to elevate values in every part of a company. We'll look at how this framework applies for early stage ventures, and dig into visuals and worksheets to help you apply the takeaways for companies of any size.

- CDT
AI & The Black Experience
Alton Glass
Alton Glass
GRX Immersive, CEO
Elizabeth M. Adams
Elizabeth M. Adams
Stanford University, Race & Tech Fellow

Rapidly advancing technologies, such as artificial intelligence, machine learning, and algorithmic decision-making have proven to be a force for good. These technologies can also amplify forms of inequality, discrimination, and bias.  

This conversation will focus on opportunities for more digital inclusion through Data Policy and opportunities via immersive Virtual Reality experiences.

We will discuss creating a more inclusive narrative that addresses racial and social inequalities which bends into the metaverse thus improving AI & The Black Experience.

Following this session join the speaker(s) in the Community Lounge for a 15 minute Q&A.

- CDT
Disrupting the Status Quo in Your Organization and Community
Dave Mathias
Dave Mathias
Beyond the Data, Founder
Sarita Parikh
Sarita Parikh
Jomanity, Cofounder

Are you trying to move your organization, or even your community, out of the status quo? Are you looking for effective ways to disrupt while keeping your credibility and social capital? If yes, join us for practical strategies on how to successfully move toward more innovation and more modernization. That is, how to disrupt without being disruptive.

- CDT
Building a B Corp: A Panel Discussion
Sarita Parikh
Sarita Parikh
Jomanity, Cofounder
Christopher Marquis
Christopher Marquis
Cornell University, SC Johnson Professor in Sustainable Global Enterprise
Alejandro Fenn
Alejandro Fenn
Jukko, Global Gaming Initiative, COO, Head of Partnerships
Lee Wallace
Lee Wallace
Peace Coffee, CEO & Owner

Are you building a business as a force for good? One that balances purpose and profit? B Corps are driving a global movement of business as a force for good. Join us for a panel discussion with three Minnesota B Corp founders and hear about their journeys becoming B Corps, benefits and challenges, and their recommendations for businesses considering B Corp certification.

Thursday, September 24, 2020

- CDT
The tech.mn Live Podcast Booth
Jac Stark
Jac Stark
tech.mn, Community Manager
Alex Skjong
Alex Skjong
tech.mn, Moderator

Join us in the tech.mn Live Podcast Booth channel to see some of Minnesota's best podcasters interviewing each other. Moderator, Alex Skjong, will be matching up show hosts to talk all things Minnesota, podcasting, business, and more.

- CDT
Too Good To Waste
Sue Marshall
Sue Marshall
NETZRO, SBC, Founder & CEO
Garrick Villaume
Garrick Villaume
NETZRO SBC, Co-founder, Chief Science and Technology Officer

Have your beer and eat it too. Find out about food upcycling and how it helps food & beverage manufacturers can eliminate food waste and feed the world.

- CDT
Bitcoin, not Blockchain
Brandon Quittem
Brandon Quittem
Swan Bitcoin, Director of Marketing

Understanding Bitcoin, debunking "blockchain" hype, and exploring the separation of money and state. No technical experience required.

- CDT
How Students Add Value to Venture Capital: Atland Ventures
Patrick Zhao
Patrick Zhao
Atland Ventures, General Partner
Hunter Babcock
Hunter Babcock
Atland Ventures, Managing Partner
Jagmehr Madan
Jagmehr Madan
Atland Ventures, General Partner

Learn about how we leverage our positions as students to make investment decisions and add value for our portfolio companies, as well as how we navigate the modern VC world.