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Trust Equity: Harnessing the Power of Trust to Fuel Early-Stage Growth

- CDT
Hopin 158

Jennifer Zick
Authentic Brand, Founder and CEO

Founder and CEO of Authentic Brand: Fractional CMO services for growing businesses.

“40 Under 40” Awardee (Minneapolis-St. Paul Business Journal, 2014)

Jennifer Zick is a passionate and driven leader with 20 years of B2B marketing experience in innovative, entrepreneurial, and accelerated-growth companies.

Jennifer's StrengthsFinder Top Five: 1. Woo - I enjoy the challenge of meeting new people and "winning others over". 2. Activator - When can we start? I believe action is the best device for learning. 3. Communication - I am able to explain, describe, host, speak in public, and write. 4. Input - I am inquisitive; a collector of ideas and relationships. 5. Futuristic - I am fascinated by the future, and can envision what will be / what is possible.


Brands are built, scaled, and sustained based on buyer trust. The value of trust in fueling growth cannot be underestimated. For startups and early-stage businesses (whose brands are essentially unknown), trust-building must be a top priority, cultivated proactively, and re-invested with purpose.

Hear from Jennifer Zick, CEO of Authentic Brand, as she shares a formulaic approach to trust-building; drawing upon her own entrepreneurial and startup growth experiences, and supported by Authentic Brand’s Fractional CMO work with growing companies across the country and around the world.

Attendees to this session will learn:
* The power of personal brand to fuel corporate brand engagement and trust;
* How and why to cultivate a trusted, multi-dimensional, authentic personal brand;
* A formula for transfer of trust from a founder’s network to a broader ecosystem;
* Understanding trust equity and investment: the multiplier effect of influence.

Following this session join the speaker(s) in the Community Lounge for a 15 minute Q&A.