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The Future of SEO and How to Win

- CDT
Hopin 156

Kelsey Gernert
HubSpot for Startups, Head of Partnerships

Kelsey got her start working in the non-profit world with organizations such as Teach For America and City Year. She left this role to complete her MBA and pursue leadership training at Harvard. Kelsey began working in the travel industry where she helped create scalable sales, marketing and project management systems which enabled the organization she worked for to expand their brand into a multinational organization.

In 2016 she launched her own business opening two brick and mortar juice bars in Boston. She is passionate about helping startups grow and scale and now provides coaching and guidance to founders and provides scholarships to qualifying startups through her work with the HubSpot For Startups Program.


HubSpot will share its insights on the future of SEO and how to win. In this discussion, we will cover SEO fundamentals such as:
· How search engines work.
· Discovery vs relevancy vs authority (how to rank)
· Cutting Through Bad (and expensive) SEO Advice
· Choosing the right SEO strategy for your business size and customer
· Scaling SEO as an Entrepreneur
· Tactics to Build Authority in the Search Engines
· How to boost your SEO

Following this session join the speaker(s) in the Community Lounge for a 15 minute Q&A.