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Ready, Set, Go-to-market: Launch strategies for startup founders

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George Hadjiyanis
Launch Avenue, Founder and Principal Consultant

George Hadjiyanis is a results-proven executive with over 20 years of leadership in business development, marketing, and product management for B2B software and services companies. Prior to founding Launch Avenue, George led Sales and Marketing for Enstratius from inception to series-A financing to acquisition by Dell and beyond. His focus is launching new businesses/products, growing teams, positioning for acquisition, and integration.

You are confident you have a great market opportunity.  You developed or built the prototype. You vetted it with people that are really smart.  You have a potential customer. Now what. The key to success in early days of launching a business is target, reach, and pivot. Target who you are solving a problem for, reach as many people as you can, and pivot as you learn the reality of their world and needs. In this session, you will learn proven ways that you can go-to-market as a founder with limited time and budget. Learn the power of your network, marketing tools, social networks, A/B testing and your own selling abilities.