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Paving a Strategic ROADMAP: An effective business strategy


Andy Shafer
Shafer's Innovation and Business Building Services (SIBBS), Founder, Strategist, Business Builder and Author

A founder, strategist and business builder, Andy helps large and emerging companies build their businesses and innovate, advising senior executives at Fortune 100 companies and serving as an advisor and board member at start-up and early stage companies. 

Andy’s background includes forming and operating joint ventures, private equity funded entities and novel business models. His experience includes developing and implementing strategy, commercializing new businesses and innovations, establishing partnerships, building brands and marketing capability. His career includes being a founder and executive at two leading bio-material companies, Elevance Renewable Sciences, Inc. and NatureWorks, LLC, and holding senior business leadership roles at Cargill, Inc. and The Dow Chemical Company.

Andy has a B.S. in Chemical Engineering from the University of Notre Dame, an MBA from the University of Minnesota's Carlson School of Management, and a certificate in Managerial Issues in the Global Enterprise from Thunderbird School of Global Management.


Paving a Strategic ROADMAP™ to Success: The challenge of developing a simple, clear and effective business strategy. There is always more than one way to a destination.  Choosing the right strategic path for your business is a challenge. Strategic ROADMAP addresses the seven critical questions your strategies need to answer – in a simple, logical and memorable structure. The questions apply at the company, business unit or project level.  Equally they can be framed for core or disruptive business growth. This talk will explain developing your strategy using the Strategic ROADMAP.  It will discuss each of the 7 critical questions and provide a clear example using one of the most well-known, and maybe the only, success stories in the U.S. commercial airline business – Southwest Airlines.