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Intro to Growth Hacking: The Idea Pipeline & ICE metrics

Brian Krohn
Modern Logic, Entrepreneur in Residence

Brian Krohn is a passionate researcher and innovator with experience in renewable technology, mobile development, local food, and medical devices. He received a PhD in environmental science from the University of Minnesota as an EPA Fellow and master degrees from the University of Oxford in environmental policy and the philosophy of science as a Rhodes Scholar. He was an Innovation Fellow at the University of Minnesota’s Medical Device Center, where he worked on projects ranging from a new tool to assist neurosurgeons remove brain cancer to an app to improve sleep. He is currently the CEO of Soundly, an app based therapy to reduce snoring (, an NIH and NSF funded technology and Entrepreneur in Residence at Modern Logic, an expert product development group.

You are an entrepreneur, CEO, CTO, solo dev, maker, shaker, or doer. You have 1,000 things you should be doing this very moment, but what is the right thing to focus on? That is the fundamental question behind growth hacking. Growth hacking is all about prioritizing your activities, measuring results, and taking effective action, which is much easier said than done. 

In this fast-paced participatory session, we will cover two critical tools to increase the growth of your business, the Idea Pipeline and ICE metrics. Originally developed by Sean Elis to bring explosive growth to Dropbox, LogMeIn, and many others, the Idea Pipeline and ICE metrics are simple but powerful tools to get your business focused and growing fast. Our speaker Brian Krohn, has implemented these methods for startups, corporations, non-profits, as well as his own businesses and personal projects.