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ImpactSKU Preview Showcase

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Kirstin Ross
SKU, Managing Director
Connie Rutledge

With over 20 years of experience in entrepreneurship and business management, Connie's expertise ranges from concept design, market analysis, and fundraising to product development, operations, and strategic partnerships. Her passion is supporting innovators with practical advice and strategic analysis so they can recognize their vision in a socially and financially sustainable way.

Bella Lam
Coconut Whisk, Founder/CEO

Bella Lam is the Founder and CEO of Coconut Whisk, a Community Health Education Graduate from MSU-Mankato, a 2020 #AerieReal Changemaker, 2021 Star Tribune Connect Grant Recipient, Finnovation Fellowship Finalist, LunarStartup and ImpactSKU Member. She's dedicated to using her unique experiences as an immigrant, first-generation college student and community educator to inspire others to dream big and take action

Gina Davis
Dog Threads, Co-Owner

Co-founder and designer at Dog Threads — a MN based company manufacturing premium goods for you + your pup. Our brand offering matching outfits for dogs, men, women and kids was recently featured on ABC's Shark Tank season 11. Every Dog Threads purchase donates to a nonprofit animal rescue, chosen by our customers. Learn more at or join the fun on Instagram at @shopdogthreads.

John Waller
Humble Nut Butter, Co-Founder

Humble Nut Butter is a line of distinctly different savory (not sweet or plain) spreads made with premium ingredients. We are a women-owned, inclusive employer with a mission to bring more plant-based savory foods to market with a commitment to quality in all of the ingredients we use.

Jessica Waller
Humble Nut Butter, Co-Founder
Jillian McGary
Mostly Made, Head of Hotdish

My background is a hodgepodge of unrelated stints from snowboard racer to au pair to behavior therapist to affiliate marketing manager.

The idea for Mostly Made began as a better way to bring meals to my sister-in-law during her treatment for breast cancer. I spent 3 years finding a path to bring my product to life; a path that included a Kickstarter, 250 grocery demos, and a year as a volunteer lunch lady at my kids' elementary school.

Umar Ahmed
Twiggy Fresh, CEO & Co-Founder

Hear from 9 purpose-driven consumer brands that participated in the first every ImpactSKU accelerator! ImpactSKU is a collaboration between Minnesota's FINNOVATION Lab and SKU from Austin, TX, and is supported by CPG greats, 301 INC and The Stable. This year's Preview cohort went through six weeks of CPG-specific curriculum, tapped into a great mentor network, and wants to share their visions for high-growth, impactful brands in food, personal care, and apparel.

Following this session join the speaker(s) in the Community Lounge for a 15 minute Q&A.