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Forget the "New Normal": Design Something Different

- CDT
Hopin 146

Matt Baird
Worrell, VP Service + Experience Design

Matthew is Vice President of Service and Experience Design at Worrell with a demonstrated history of working in the healthcare, finance, energy, and transportation industries. After working with companies such as GE, Becton Dickinson, Boart Longyear, and Matson, Matt recognized a need to help healthcare organizations develop and execute growth strategies with a human-centered design approach. He has proven experience in experience design, strategic marketing, product and brand management, business planning, and P&L leadership. A highly creative yet strategic business professional, Matt graduated from both the School of Law and Weatherhead School of Management at Case Western Reserve University with joint JD/MBA degrees. He is a former U.S. naval officer and a graduate of the U.S. Merchant Marine Academy at Kings Point, NY.


We live in a rapidly changing world and cannot rely on things being the same tomorrow as they were yesterday. We have our tools ready to aid us. However, unfamiliar situations will come up, and to survive we will need to drop our familiar tools.

Following this session join the speaker(s) in the Community Lounge for a 15 minute Q&A.