What’s your business’ story? Who is your story for? Why do you need a story? Having worked in children’s publishing for almost fifteen years, I understand the importance of a good story, and the ways in which a story can connect with its audience. I also know the many ways a story can stray from its purpose and lose a reader. In this session we'll explore why it’s important for your business to have a coherent story, and set you on your path to find your story.