Influencer marketing can be a powerful and cost-effective strategy for startups to get the word out. However, it's often misunderstood. And done wrong, it can produce disappointing results or even damage the brand. This session will explain six ways to succeed with influencer marketing, as well as six pitfalls to avoid.
12 Crucial Do's and Don'ts for B2B Influencer Marketing
Tom Pick is a digital marketing consultant who helps B2B clients improve their online visibility, increase brand awareness, and generate leads through SEO, social media, and content marketing. He's the editor of the Webbiquity b2b marketing blog and author of "The Ultimate Guide to Content Marketing Software."