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Thursday, September 10, 2020

- CDT
From Surviving to Thriving: Erasing the Female Entrepreneur Wage Gap through Value-Based Pricing
Susan Heinlein
Susan Heinlein
Illume Decision Hub, Co-Founder
Jenny Niemela
Jenny Niemela
Illume Decision Hub, Co-Founder

Woman-owned businesses generate 34 percent less revenues on average than male-owned businesses. Value-based pricing helps women founders set profitable pricing while developing the value-driven messaging to confidently ask for and get that price. Value-based pricing can help woman-owned businesses capture up to half that revenue discrepancy, or up to 17 percent.