Tuesday, September 8, 2020
Brands are built, scaled, and sustained based on buyer trust. The value of trust in fueling growth cannot be underestimated. For startups and early-stage businesses (whose brands are essentially unknown), trust-building must be a top priority, cultivated proactively, and re-invested with purpose.
Hear from Jennifer Zick, CEO of Authentic Brand, as she shares a formulaic approach to trust-building; drawing upon her own entrepreneurial and startup growth experiences, and supported by Authentic Brand’s Fractional CMO work with growing companies across the country and around the world.
Attendees to this session will learn:
* The power of personal brand to fuel corporate brand engagement and trust;
* How and why to cultivate a trusted, multi-dimensional, authentic personal brand;
* A formula for transfer of trust from a founder’s network to a broader ecosystem;
* Understanding trust equity and investment: the multiplier effect of influence.
Following this session join the speaker(s) in the Community Lounge for a 15 minute Q&A.
Twin Cities Startup Week is thrilled to invite last year's Twin Cities Startup Week Impact Award winner back to headline this year’s Sales + Marketing track day.
From the team that brought you Coffee&Closers, comes the debut of their brand new show Cocktails&Closers ::
A [live], libations fueled, happy hour conversation between a few of today’s top Sales + Marketing minds as they tackle the challenge of how to successfully work collaboratively to drive revenue.
Expect to learn in between laughs how these related, yet often disparate groups can achieve greatness when their superpowers align.
Founders, solo ‘treps, sales/marketing leaders, and more… this show is for you, join us.
Following this session join the speaker(s) in the Community Lounge for a 30 minute Q&A.
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