Tuesday, September 8, 2020

Ready, Set, Go-to-market: Launch strategies for startup founders
George Hadjiyanis
George Hadjiyanis
Launch Avenue, Founder and Principal Consultant

You are confident you have a great market opportunity.  You developed or built the prototype. You vetted it with people that are really smart.  You have a potential customer. Now what. The key to success in early days of launching a business is target, reach, and pivot. Target who you are solving a problem for, reach as many people as you can, and pivot as you learn the reality of their world and needs. In this session, you will learn proven ways that you can go-to-market as a founder with limited time and budget. Learn the power of your network, marketing tools, social networks, A/B testing and your own selling abilities.