Entrepreneurship

Friday, September 17, 2021

- CDT
TCSW 2021 Opening Party - VIP
Casey Shultz
Casey Shultz
BETA, Executive Director
Ben Wright
Ben Wright
3M, VP of 3M Ventures
Chris Iles
Chris Iles
Minnesota Twins, LLC, Senior Director, Brand Experience and Innovation

The TCSW team invites you to meet and mingle with distinguished guests, community ambassadors, thought leaders, executives and others from the Twin Cities community prior to the TCSW 2021 Opening Party!

We'll have food and drink, live entertainment, and you might even get to go on an exclusive tour of the Twins Stadium! Plus, you can pick up your TCSW VIP hoodie.

This event will lead right into the Opening Party at 7pm — stick around and kick off the week with founders, corporate leaders, and members of the community.

PARKING / ENTRANCE INSTRUCTIONS

The entry point for the event is the Minnesota Twins Executive Offices Entrance, located at 353 5th Street North, Minneapolis, MN 55403

Parking is available on the street and in the ramps surrounding the ballpark. Recommended parking: 

  • Target Field Station Parking Ramp at 335 5th Street North, Minneapolis, MN 55403 
  • Ramp B at 516 N 2nd Ave, Minneapolis, MN 55403
- CDT
TCSW 2021 Opening Party presented by 3M
Casey Shultz
Casey Shultz
BETA, Executive Director
Ben Wright
Ben Wright
3M, VP of 3M Ventures
Chris Iles
Chris Iles
Minnesota Twins, LLC, Senior Director, Brand Experience and Innovation
Alfredo Martel
Alfredo Martel
Meda, President & CEO
Allison Kaplan
Allison Kaplan
Twin Cities Business, Editor in Chief

Kick off TCSW 2021 with us! Grab a drink, network with the community, and enjoy the views of the skyline from the Budweiser Deck at Target Field.

There will be music, local entertainment, food, and more. We'll also be celebrating our addition of tech.mn to the BETA family — don't miss out!

PARKING / ENTRANCE INSTRUCTIONS

The entry point for the event is the Minnesota Twins Executive Offices Entrance, located at 353 5th Street North, Minneapolis, MN 55403

Parking is available on the street and in the ramps surrounding the ballpark. Recommended parking:

  • Target Field Station Parking Ramp at 335 5th Street North, Minneapolis, MN 55403 
  • Ramp B at 516 N 2nd Ave, Minneapolis, MN 55403

Saturday, September 18, 2021

- CDT
Dating? Test Out A New Dating Guidance App
Russ Haywood
Russ Haywood
Unveil Social, SBC, Co-Founder

Can you have the right date with the right person, regardless of the many mis-steps and false impressions along the way?

Modern dating is frustrating. The games. The mind reading. Who knows what a "relationship" even means these days? CanWe.app is a new relationship guidance tool that helps modern daters meaningfully cut to the chase with a potential partner with safe and fast intentionality.

Join our demo! Bring your friends, bring a date, or journey alone; and we'll all practice together in a fun and low pressure adventure in St Paul’s Cochran Park (rain or shine).

Sunday, September 19, 2021

- CDT
Shop Local Market and Fashion Show

Aeterna, in partnership with Coimatan and True North Collaborative, is excited to bring the first Local Vendor Market and Fashion Show to Twin Cities Startup Week 2021! During the opening weekend of TCSW, as part of the Arts and Culture Track, we will be hosting a pop up where local entrepreneurs can come and showcase their products and services.

Entertainment during the pop up will include a fashion show featuring local clothing brands and designers, as well as performances by local musicians. We will especially be focusing on highlighting Bipoc and Women owned businesses.

Monday, September 20, 2021

- CDT
Non-Dilutive Federal Funding for Novel Early Stage R&D Projects
Pat Dillon
Pat Dillon
Minnesota SBIR/STTR Accelerator, Founder and Director

The annual $4 billion in federal, non-dilutive funding offered through the SBIR/STTR programs is often a critical milestone in moving an entrepreneur’s research idea from concept to commercial product/services. Small business (startups and existing) across the country engage with the programs to de-risk their innovations toward new products, services and/or processes. The Small Business Administration and the 11 federal agencies are committed to making sure innovators – particularly women and minorities are aware of the SBIR and STTR programs and gain a higher percentage of that funding moving forward.

The Minnesota SBIR/STTR Accelerator™ facilitates the commercialization of deep tech ideas, concepts and projects by leveraging federal research and development funding to small business in collaboration with government, industry, and academia.

SBIR/STTR funding is all about commercializing a novel product, service or process for domestic and international markets. There is no limit to the amount of funding or awards a small business can be awarded. The funding is awarded via a federal grant or contract, based on the agency.

Get started today to learn if your novel idea or project is a good fit with the programs. These programs are HIGHLY COMPETITIVE. Forming a research collaboration with other entities (academic, medical, federal laboratories, etc.) are highly encouraged.

- CDT
How To Turn Your Side Hustle Into A Start-Up
Rick Ellis
Rick Ellis
AllYourScreens.com, Founder

Tips on building your side hustle into a full-time business, from someone who has done it successfully.

- CDT
Bookkeeping Basics
Rebecca Foley
Rebecca Foley
Phoenix Growth Systems, Owner/Operator

This presentation is designed to help founders better understand the bookkeeping process and basic concepts. Good bookkeeping practices are an integral part of building a healthy business.

- CDT
Go from Start-Up to Smooth Scaling with Structured Operations
Kelly Schaefbauer
Kelly Schaefbauer
Aligned Operations, Founder & CEO

Go from Start-Up to Smooth Scaling with Structured Operations        A developing organization will pass through three distinct phases as it evolves: Proof-Of-Concept, Building the Organization, and Smooth Scaling 

Building the Organization requires a change in mindset from the typical bootstrap (or cost) mentality to an investment mentality. 

Building the Organization allows you to systematically align responsibilities toward the following results: 1. Trust in the people in the organization to deliver on your promise. 2. Once you have trust in the people in your organization you can focus on your strengths. 3. Evolve & Grow – Organizations need to evolve and grow to be successful. Building the organization starts at the top. It needs time and energy from leadership. 

Once you have built your organization and developed your leadership team, it’s time for Smooth Scaling. With Smooth Scaling, you can decide on the scale and scope of your organization.

*Wellworth is located at The 428 building on the corner of Minnesota St. and 7th Place.  The entrance to the building is on 7th Place.  There will be signage just outside the building entrance.  There are several ramps within 1 block of Wellworth as well as street parking all around.  Once you arrive, the session will be taking place on the 1st floor.  You are welcome to stay and work at Wellworth before or after the session.  Wellworth is up on the 5th floor. 

- CDT
Tackling the Affordable Housing Crisis Through a New Investment Strategy
Warren Hanson
Warren Hanson
Greater Minnesota Housing Fund and Minnesota Equity Fund, President and Chief Executive Officer
PJ Hill
PJ Hill
Wells Fargo Advisors, Financial Advisor
Tim Marx
Tim Marx
Catholic Charities, CEO
Sarah Harris
Sarah Harris
Aeon, Executive Vice President
Shannon O'Leary
Shannon O'Leary
St Paul & Minnesota Foundation, Chief Investment Officer

Tuning in virtually? Watch live on Hopin on the Stage here.

Join our panel of developers, investors, and housing experts as they discuss a new investment idea that is fast, cost-effective, sustainable/resilient while offering market returns for investors.

- CDT
Preparing For a Capital Event
Joel Ribnick
Joel Ribnick
EY, Senior Manager, Strategy and Transactions
Dominic Iannazzo
Dominic Iannazzo
EY, Partner, Strategy & Transactions
Aaron Shilts
Aaron Shilts
NetSPI, President and CEO
Jamie Candee
Jamie Candee
Edmentum, CEO
Ravi Norman
Ravi Norman
JLT Energy Services, CEO

Whether you are seeking to raise debt, secure equity financing, sell your business or partner with a strategic investor, you will need to be prepared. Hear from four successful entrepreneurs on their experiences raising capital and the keys to being adequately prepared.

- CDT
Strategic Planning & Execution Made Easy(er)
Lynn Hargreaves
Lynn Hargreaves
Hargreaves Consulting, LLC, CEO & Founder

"We often start strong on execution but lose momentum before we cross the finish line."

"Strategic planning is crucial in theory but results are rarely fully realized in practice."

"We spend a lot of time creating our goals but not enough on follow-up or implementing or measuring progress." If any of these sound familiar, this session is for you. I'll show you how to turn those big goals into an actionable execution plan using a proven framework to help you get clarity, maintain momentum, ensure accountability, and drive results.

ZOOM LINK: https://us02web.zoom.us/j/84352044629?pwd=Smp2V24ySGwrdXgySkJOdDIyalM5QT09

- CDT
"A Side Hustle" - Creating Multiple Streams of Income
John Arms
John Arms
Voyageur University, CoFounder Voyageur University
Ryan Grant
Ryan Grant
Online Selling Experiment, Owner
Lisa Van Ahn
Lisa Van Ahn
I AM INITIATIVE, Owner
Nancy Johnson
Nancy Johnson
Intentiontobalance, LLC, Wellness Advocate
Wes Roper
Wes Roper
FranNet of Minnesota, North Dakota and South Dakota, President
Michael Thomas Sunnarborg
Michael Thomas Sunnarborg
Creative Enterprises, LLC, Social Researcher | Wellness Wrangler | Relentless Optimist
Dale Brose
Dale Brose
LTR Digital Group LLC, Digital Sherpa

Creating Multiple Streams of Income

Join Zoom Meeting
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Meeting ID: 890 1731 0483
Passcode: 669730
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- CDT
Tech Job & Opportunities Fair
Maria Ploessl
Maria Ploessl
Minnestar, Executive Director

REGISTRATION REQUIRED, please RSVP here.

Looking for a new gig or way to plug into the MN tech ecosystem? Join us at the Job & Opportunities Fair during Twin Cities Startup Week!

With 55% of people currently considering looking for a new job, it's time to connect community members and job seekers with some fabulous companies and organizations. During Twin Cities Startup Week we are putting on our first ever Job and Opportunities Fair - enjoy free food & drinks, get plugged into your community and learn about job opportunities at some of the best companies around.

Participating Companies

  • Livefront
  • SPS Commerce
  • Total Expert
  • OST (Open Systems Technologies)
  • Kipsu
  • SportsEngine
  • Buzzfeed
  • Granicus
  • Soona
  • Wagento
  • SDG (Solution Design Group)
  • Lone Wolf Technologies

COVID Guidelines

This will be hosted at Malcolm Yards - in a private space room with ample air flow (garage doors open to outside). In accordance with Twin Cities Startup Week guidelines we are requiring proof of vaccination or negative COVID test for all attendees, and will ask folks to mask up while indoors (and not eating/drinking).


Looking forward to seeing you at this awesome event!

- CDT
Fly-in VIP Happy Hour

Get out your racquets! Come meet our awesome TCSW Fly-ins, grab a drink, and play some pickleball at the Minneapolis Cider Co. Pickleball from 5-6 PM. 

*VIP ticket required to attend this event*

- CDT
MN Cup Final Awards Ceremony

Tune in to see the culmination of extensive startup and business pitching competition. The University of Minnesota hosts the MN Cup Finals and Award Ceremony. Sign-up via MN Cup Eventbrite.

https://www.eventbrite.com/e/mn-cup-final-award-ceremony-livestream-tickets-168981788077?aff=ebdsoporgprofile

- CDT
Interactive Gaming Night ( Football x Prize BONANZA )
Hunter Dansbury
Hunter Dansbury
ShotCaller, Founder & CEO

Join us in Dinkytown after the MN Cup Awards for an evening of networking & playShotCaller Night!     

Watch ‘Packers vs Lions’, Make Game Picks via our app, & WiN Prizes for playing! 

** $500 in Local Prizes (Free-to-Play) 

** TCSW Participants 21+ receive a drink ticket for a free Miller Lite Draft 

** Back section reserved for event participants 

*** Virtual participation is also HiGHLY encouraged (if unable to join in-person) 

Play Now & WiN Prizes > Play Now Link

More about ShotCaller: ShotCaller is a social gaming platform that lets fans make sports predictions without the complex betting jargon, & users win rewards from local partners for playing

Tuesday, September 21, 2021

- CDT
Sales & Marketing Track
Casey Shultz
Casey Shultz
BETA, Executive Director
Kelly Schultze
Kelly Schultze
BETA, Managing Director
Kelvin Johnson
Kelvin Johnson
Brevity, CEO

TCSW is proud to partner with Denamico and Lola Red to present the Twin Cities Startup Week Sales & Marketing Track. Hear from innovative entrepreneurs, dynamic business leaders, and game-changing experts as they share insights on how the future of Sales & Marketing is being shaped.

Attend this track in person or participate from the comfort of your home or office through Hopin.

SCHEDULE 

9:00 AM - Opening Remarks 

9:15 AM - The Power of Community in Marketing

10:30 AM - Twin Cities Podcast Hosts UNPLUGGED - Sales 

11:30 AM - Twin Cities Podcast Hosts UNPLUGGED - Marketing

1:15 PM - The 2 Keys to Successfully Marketing your Business 

2:25 PM - Stop Guessing, Start Asking: Using Research to Drive Growth

3:40 PM - Pitching Yourself and Your Company For Success

MOTHER'S ROOM

The Machine Shop offers a beautiful mother's room for attendees. Please check in at the front desk when you arrive and we'll direct you to the room.

PARKING / ENTRANCE INSTRUCTIONS

The best door to enter is the main set of double doors (the 2nd set from our small parking lot to the east of our building) off of 3rd street. 

The Machine Shop has limited parking in its parking lot, but is a very short walk from bus routes 6, 250, 261, 264, 270, 288. Best parking options:

Machine Shop Parking Map.pdf

- CDT
Coffee & Closers: How to Land your Next 3 Customers
Mickeli Bedore
Mickeli Bedore
Closers Media, Chief Revenue Officer
Tim Bornholdt
Tim Bornholdt
The Jed Mahonis Group, Partner
Dick Polipnick
Dick Polipnick
Online Growth Systems, Chief Growth Officer

As a founder, whether you are funded or self-funded, the pressure to bring in new customers consistently can cause a ton of stress. And as an investor, to see a return, your portfolio has to have companies that excel at selling.

We'll cover ways to create consistent sales opportunities that not only make your investors happy but also give you the confidence and capital needed to build your vision.

Featuring perspectives from Founders, Investors, & Closer's Sales Guru Mickeli Bedore, you will walk away with tangible knowledge you can put to work immediately.

See you there!

- CDT
VC 101: A Roundtable Discussion

Interested in learning more about venture capital? Or maybe you just want to brush up on the topic. Either way, this event is for you. Join us for a panel discussion where we'll discuss FAQs surrounding venture capital with experts on all sides of the table, including representatives from venture capital firms, startups, and a business law firm. Did we mention there's going to be free breakfast?

- CDT
What’s Changed? Adjusting to Customer Needs in the New Normal
Jim Handy
Jim Handy
Minneapolis Business Mentors, Mentor, trainer, peer roundtables

As we fully enter post COVID, will there be new normal changes in your customers’ buying expectations? Changes in what they buy, how they buy it, how they prepare to use it, use and finish using your product, how they feel about your product/brand?

Using the Lean Canvas Value Proposition model and reviewing emerging consumer trends, participants will examine their business Value Proposition (customer promise) to learn and address post COVID changes in customer solution needs. Which elements remain valuable, which should be adjust and which should be added to provide maximum customer satisfaction and a competitive edge?

- CDT
Twin Cities Podcast Hosts UNPLUGGED, Part 1: Sales
Tim Bornholdt
Tim Bornholdt
The Jed Mahonis Group, Partner
Mike Jackson
Mike Jackson
Black Tech Talent, Founder & CEO
Justin Grammens
Justin Grammens
Lab651, Founder/ CEO
Kristi Piehl
Kristi Piehl
Media Minefield, Founder & CEO
Allison Kaplan
Allison Kaplan
Twin Cities Business, Editor in Chief

Tuning in virtually? Watch live on Hopin on the Stage here.

This two-part Clubhouse-style event is bringing together Twin Cities podcast hosts to extract what they’ve learned from their conversations with notable guests in the startup realm, corporate world, and tech space.

In Part 1 of this event, host Tim Bornholdt will be flipping the mic on these podcasters to chat about using podcasting as a tool to grow a business, judging the success of episodes, using podcasting for lead generation, preparing for interviews, and more!

- CDT
How Experimentation in a Consumer Business Improves Both Business and Customer Outcomes
Andrew Schneider
Andrew Schneider
OurFamilyWizard, Growth lead
Bridgette Haymaker
Bridgette Haymaker
OurFamilyWizard, Chief Marketing Officer

Hear about how experimentation can deliver significant customer and business value. While the concept of A/B testing is commonly talked about, learn practical advice about how to get started in executing on experiments to drive near-term results, accelerate learnings, and define future strategies. You will hear from people across product, growth, and marketing who have executed on experimentation across both consumer and B2B businesses. Learn how OurFamilyWizard, the market leading co-parenting application, has implemented the right technology, operational framework, and strategic approaches to accelerate business results while reducing customer friction and improving customer satisfaction. We’ll walk through several examples of experiments, how hypotheses are formed, what we needed to get started, what we learned along the way and ultimately the business and customer outcomes we achieved. If you’ve always wondered if experimentation and a / b testing is right for your business then this session is for you. We’ll plan to answer the following questions: Is experimentation right for my business? What business and customer outcomes can I expect? What do I need to get started?

- CDT
Twin Cities Podcast Hosts UNPLUGGED - Marketing
Tim Bornholdt
Tim Bornholdt
The Jed Mahonis Group, Partner
Jessica Meyer
Jessica Meyer
Women in Tech Twin Cities, Co-host
Ian Levitt
Ian Levitt
Studio Americana, CEO
Jenna Redfield
Jenna Redfield
Twin Cities Collective, Founder
Kevin McArdle
Kevin McArdle
SureSwift Capital, Founder & CEO

Tuning in virtually? Watch live on Hopin on the Stage here.

In Part 2 of this event, host Tim Bornholdt will be flipping the mic on these podcasters to learn how podcasting fits into their marketing strategy, the power of video, leveraging guests’ networks, sponsorships, and more!

- CDT
Get More Clients with Sales Funnel Automation
Dianne Shelton
Dianne Shelton
Passion Breakthrough, Founder & Business Coach

During this bore-free training, I will share everything you need to know on how to get more clients with ease even if sales is your kryptonite. **In less than 30 minutes, you'll: ** (1) Learn about what a sales funnel is & why it's important in your business (it’s so much simpler than you think & yet not a lot of people are doing this right) (2) Get a step-by-step process you can follow to get your offer in the hands of more clients ASAP. These are the Critical Success Factors you need to focus on instead of fumbling around like some entrepreneurs wind up doing (3) Walk away from the training equipped with a list of tools you can leverage for your business so you can wake up to a list of new clients waiting to work with you every single day!

- CDT
A Common Vocabulary for Developers and Entrepreneurs

When developing a product – be it an app, device, or website – entrepreneurs and developers work as a team. Communication is key for many reasons. It is critical that you, as the startup, go into the first meeting with your development agency with a common vocabulary in order to set the expectations and scope of the project. Misunderstandings can be costly in time and money. In this talk, I will guide you through common developer jargon – like “MVP”, “wireframe” and “sprint” – so you can work effectively with your developers using a common vocabulary. I hope to answer the questions you’re afraid to ask – or didn’t even know you needed answered.  In my years working with entrepreneurs, I’ve seen how simple misunderstandings can lead to major setbacks, and I want to help you get started on the right foot.

Topic: A Common Vocabulary for Developers & Entrpreneurs - Andy Rahn
Time: Sep 21, 2021 12:30 PM Central Time (US and Canada)

Join Zoom Meeting
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Meeting ID: 812 1522 8831
Passcode: 374677
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Meeting ID: 812 1522 8831
Passcode: 374677
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- CDT
Creative Video to Tell and Sell Your Story
Gabe Skelly
Gabe Skelly
Skelly Video Productions, Owner and Creator
Angela Skelly
Angela Skelly
Skelly Video Productions, Co-Owner

We will share some tools and tips on how to easily create video that stands out. These will include lighting, audio, 360 video, live video and drones. This is an active sessions and questions are a big part.

- CDT
Fundraising AMA w/ VC
Ryan Broshar
Ryan Broshar
Matchstick Ventures, Partner
Natty Zola
Natty Zola
Matchstick Ventures, Partner

Ryan Broshar & Natty Zola - Partners at Matchstick Ventures - will open the mic and answer any and all questions founders have about pre-seed and seed stage fundraising for startups in this "ask me anything" format. Come with questions and look forward to a lively dialogue amongst the partners and participants.

- CDT
Your Marketing Should Pay for Itself: Optimizing for Conversion
Jack Eckblad
Jack Eckblad
HubSpot, HubSpot for Startups Head of Partnerships - Midwest

You already know that solid content is crucial for successful INBOUND marketing, so why isn't your content paying for itself? We'll review the most effective best practices for content marketing, and dive deeply into common mistakes even sophisticated marketers make at the most crucial moment: conversion. Your marketing should always pay for itself, let's workshop how.  

- CDT
PLAY Your Way to a Profitable Holiday Pre-Sale Campaign
Bob Sparkins
Bob Sparkins
Leadpages, Sales Marketing Manager
Jeanette Dorazio
Jeanette Dorazio
Leadpages, CEO
Madeline Blasberg
Madeline Blasberg
Leadpages, Director of Marketing

This session is for you if: you are considering a pivot in your current business, you're thinking about developing a software product or service offering, or you're driven to help people but don't know what to focus on first.

Here's the scoop.

Before you take the leap in creating your MVP (minimum viable product) in isolation, focus instead on developing your MVA (Minimum Viable Audience). Discover the specific steps you can take to validate your business idea by working with people willing to pay for your future product and provide their feedback.

Join Bob Sparkins (Sales Marketing Manager), along with Jeanette Dorazio (CEO) and Madeline Blasberg (Director of Marketing) for this presentation and workshop from Leadpages.

- CDT
Business Essentials for Startups
Dominick Grande
Dominick Grande
Fredrikson & Byron, P.A., Corporate & Securities Attorney
Brett Howells
Brett Howells
Choice Bank, Vice President, Commercial Loan Officer
Abby Bishop
Abby Bishop
Choice Bank, Cash Management Officer
Derek Leupke
Derek Leupke
Choice Insurance, Agent
John Nelson
John Nelson
Eide Bailly LLP, Partner
Loralee Wick
Loralee Wick
Salo, Senior Managing Director
David Russick
David Russick
Gopher Angels, Managing Director
Justin Balfany
Justin Balfany
TriNet, Technology Sales Consultant

Business essentials for startups will include expert discussions regarding legal terms for a funding raise, insurance options, accounting & tax questions, how to attract team members with limited resources, how investors evaluate startups, what legal formation is best for my company and more. There will be time for questions.

Topic: Business Essentials for Startups
Time: Sep 21, 2021 02:00 PM Central Time (US and Canada)

Join Zoom Meeting

https://umn.zoom.us/j/93244226218?pwd=Y29sdDVpc2xoclVKdnYxZnJQVHV2UT09

Meeting ID: 932 4422 6218

Passcode: i398U5

Join by SIP

[email protected]

- CDT
Science Behind Testimonial Marketing - Learnings from +2,500 Customer Cases
Arttu Haho
Arttu Haho
Trustmary, CMO

Everybody does testimonial marketing but nobody knows what kind of results they are getting.
Please join to find out answers at least for these questions and ask your own in the Q&A:
Are testimonials important?
What makes a testimonial good?
How to use received testimonials?
How to measure results?
What kind of results you can expect?
Arttu Haho, CMO and Co-Founder of Trustmary, answers these with exact numbers and shares insights from the field with some real business examples.

- CDT
Stop Guessing, Start Asking: Using Research to Drive Growth
Nina Gazel
Nina Gazel
Fusion Hill, VP of Business Strategy
Amy Behrens
Amy Behrens
Fusion Hill, VP of Research & Strategy

Tuning in virtually? Watch live on Hopin on the Stage here.

Looking to make decisions about your product, marketing, pricing, or brand strategy?  A thoughtful research roadmap will help you make smart, strategic, and informed business decisions. 

In this session, Fusion Hill’s VP of Research & Strategy, Amy Behrens, and VP of Business Strategy, Nina Gazel, will give you the 411 on all things customer and market research. You will come away from the session with a clear understanding of the integral role customer research should play in your growth strategy and how to make it happen at any stage of your business journey.

- CDT
Grow your Business by Creating a Marketing Machine
Ali Moledina
Ali Moledina
Kaizen Consulting Group, Partner, Business & Leadership Coach

Every business needs a constant flow of new customers to ensure that it thrives in the long term. This workshop will explore 3 guiding principles to create a marketing machine so that your business has consistent quality leads. Attend this workshop if you would like help on making marketing theory relevant to your business. This is an interactive session and you will leave this workshop with the following:

1. Powerful insights and 'aha' moments for your business 2. A focused action plan to implement in your business 3. A free 1:1 follow-up strategy session with a Business Coach to plan your business growth

- CDT
Pitching Yourself and Your Company For Success
Alexis Walsko
Alexis Walsko
Lola Red, Founder & CEO

Tuning in virtually? Watch live on Hopin on the Stage here.

From pitching your business, raising money, recruiting talent and leading your teams, effectively channeling your own personal brand and networks can have a tremendous impact on your success.  

Learn tips and tricks behind successful PR strategies and fundraising campaigns.  
Alexis Walsko brings 22 years of experience as founder, marketer and leader to a conversation about how best to present yourself and your company to support your growing business.

- CDT
Happy Hour Discussion: Privacy & Marketing - Why privacy changes everything and how you can adapt
Nicolas Wegener
Nicolas Wegener
SendSquared, CEO

Join us for a relaxed, happy hour discussion about a serious topic, privacy. It may not be flashy, but it's critical to your business and the success of your marketing plans. 

April 2021, Apple introduced App Tracking Transparency, upending modern digital marketing and forcing marketers to adapt. ATT wasn't the first significant change to privacy in recent years (👋 GDPR), and it won't be the last. 

This fall, with the release of iOS 15, Apple will release Mail Privacy Protection which will dramatically impact how you measure the success of your email marketing campaigns. Open rates for email will essentially become a meaningless and unreliable measurement. 

Government regulations, device maker policies, and consumer awareness about privacy are changing rapidly, and the impact is not limited to just tech companies. For example, if you're a coffee shop with an Instagram and an email list, you need to consider consumer privacy as part of your overall marketing strategy. 

In this session, we'll discuss the current state of privacy, what has changed in recent years, and how you can adapt to the changing world and ensure your marketing dollars are still generating a return.

Wednesday, September 22, 2021

- CDT
Founder Track presented by Samsung Next
Casey Shultz
Casey Shultz
BETA, Executive Director
Jeff Aguy
Jeff Aguy
2043 and NCXT, Founder & CEO

Tuning in virtually? Watch live on Hopin on the Stage here.

Samsung Next is proud to present the Twin Cities Startup Week Founder Track. Please join us as we explore the entrepreneurial journey from how to start your own startup to funding options to how to grow and scale. We’ll hear from seasoned entrepreneurs, local investors, and other community leaders that want to ensure the next Fortune 500s are started in our own backyard. If you’re a founder or interested in starting a company - this track is for you! Breakfast and lunch provided. 

Attend this track in person or participate from the comfort of your home or office through Hopin.

SCHEDULE 

9:00 AM - Opening Remarks

9:15 AM - Lessons from Black Tech Leaders

10:30 AM - If You Build It Will They Come? How To Hire and Retain Your First Employees

11:25 AM - How is the MN Startup Market Perceived by Out of State VCs?

12:10 PM - Growing Your Business: Do I Raise Money to Fund my Startup? - A Lunch Discussion Presented by Traction Capital

1:15 PM - Come Meditate! A Mindfulness Break.

1:45 PM - Understanding your startup funding options 

2:55 PM - Your Strategic Playbook for Growth & Execution

4:00 PM - Rethinking Best Practices

PARKING / ENTRANCE INSTRUCTIONS

  • Parking options: Gopher or Maroon Lots.
  • The entry point for the event is the Premium Entrance which is located under the Benton County sign.
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Emergent Africa Forum (EAF)
Yannick Ebibie
Yannick Ebibie
Société d'Innovation Numérique du Gabon, CEO
Kelly Kingsley
Kelly Kingsley
Prima Microfinance Bank PLC, Chairman
Norbert Gehrke
Norbert Gehrke
TOKYO FINTECH, Founder and Representative Director
Ken Morris
Ken Morris
KnectIQ Inc.
Jeremy Faber
Jeremy Faber
Prosper Africa
Salisu Uba
Salisu Uba
NatQuest
Anne Gaitha
Anne Gaitha
Regal Africa Group
Armand Ngueti
Armand Ngueti
UBTS International Corp.
Aisha Kwaku
Aisha Kwaku
Aisha and Kwaku Associates
Bez Idakula
Bez Idakula
Music and Tech Space (MATS)

Theme: Illuminating Africa And The Diaspora.

The EMERGENT AFRICA FORUM is the signature event of the Africa Chamber of Digital Commerce (ACOFDC Inc.). A non-profit organization headquartered in Minnesota and serves as a gateway to the Africans in diaspora community and the continent of Africa. The EAF is a Digital confluence of elevated ideas and mindset. A solution focused event that seeks to illuminate and accelerate tech Investments in Africa and Diaspora community in strategic and impactful ways. The EAF seeks to bring together professionals, founders, investors and the public sector from Africa and the diaspora nations to showcase innovations, celebrate accomplishments, seal deals and foster a private-public partnership ecosystem.

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Building an Advisory Business to Grow Your Network
Cathy Paper
Cathy Paper
RockPaperStar, President

Building a network is a shortcut for growth. Whether you are creating a board of advisors or looking for funding or employees you want to have a strategy for who to reach and how to build relationships. Start identifying who you want to meet and where you would find them. As well you can learn specific tips and blueprints for how to grow your network with confidence.

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The Crucial Capability Every Entrepreneur Must Develop
Dennis Stauffer
Dennis Stauffer
Innovator Mindset, Founder and CEO

When launching a new venture, personal development is probably not at the top of your to-do list. Yet your greatest asset is yourself, and research has found that the strongest predictor of your startup success is your capacity to innovate. Innovativeness is essential to launching any new business venture, and that capability is determined by your mindset. But mindset is one of the most neglected capabilities by entrepreneurs. One that if addressed will dramatically shift your probability of success and the value you create.

In this session, you will discover a simple intuitive framework you can use to develop your innovativeness, and learn about tools you can use to gain high value feedback and measure your progress. Invest your time and resources where they will have the most impact on your venture—on yourself.

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Building a Company From Inside Out
Natty Zola
Natty Zola
Matchstick Ventures, Partner

65% of startups fail due to co-founder or interpersonal issues. The best way to avoid that is to build a company from the inside out by creating a culture that honors and acknowledges each person's unique style while also providing amble opportunities for professional growth. This session will talk about how to be the best version of yourself, show up as a team, and therefore achieve higher levels of team cohesion, happiness and performance.

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Lessons from a Failed Pitch: A Public Post-Mortem
Reed Robinson
Reed Robinson
Groove Capital, Founder & Partner
Kris Eul
Kris Eul
Kinetic, Co-Founder & CEO

It's late March 2021 and Kinetic Co-Founder Kris Eul is preparing to pitch to Groove Capital's Founder and Partner, Reed Robinson. Faulty internet and a dropped call would be the least of his concerns once the pitch was over.

Join them for a candid (and entertaining) conversation as they provide a rare perspective from both sides of the fundraising table. They'll also share key lessons learned that would guide Kinetic to successfully closing their first round and Groove evolving into a preferred early-stage fund within Minnesota.

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Startup success for non-technical founders
Zack Steven
Zack Steven
Cloudburst, SBC, CEO

There has never been a better time for non-technical founders to launch successful tech companies. Come learn tips and strategies in areas including product management, validation, no-code tools, founder friendly funding, and getting traction.

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Strengthen Your Mental Fitness
Chelsey Paulson
Chelsey Paulson
Keystone Group International, COO

Are you at times, or often, self-critical or blame others for things that don’t go the way you want them to? Do you find it difficult to see challenges as opportunities? Do you ever feel you are in a rut and don’t know how to get out? If so, this workshop was designed for you. Positive Intelligence is a measure of your Mental Fitness, called PQ (Positive Intelligence Quotient). If you’re mentally fit, you can handle life’s great challenges without mental stress or other negative emotions. You’ll be happier and perform better.

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If You Build It Will They Come? How To Hire and Retain Your First Employees
Matt Meents
Matt Meents
Yardstik, CEO and Founder
Courtney Howard, CBPA
Courtney Howard, CBPA
Insperity, Certified Business Performance Advisor

Tuning in virtually? Watch live on Hopin on the Stage here.

Building a successful business requires bravery, tenacity, and a commitment to crafting a top-flight workplace that doesn’t let your imagination get stifled. It also hinges on getting the foundational stuff right – things like payroll, policies and procedures, employee benefits and employer-related compliance.  The best way to attract investors to your startup is to demonstrate operational credibility to prove that your company is ready to maximize their investment dollars. 

Start-up superstar Matt Meents joins Human Capital advisor Courtney Howard for a fireside chat to discuss the 10 foundational principles of building a well-established HR infrastructure to make sure you hire the right talent in the right way.

PARKING / ENTRANCE INSTRUCTIONS

  • Parking options: Gopher or Maroon Lots.
  • The entry point for the event is the Premium Entrance which is located under the Benton County sign.
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11 Clues That Your Project Might Be In Trouble
Chip Pedersen
Chip Pedersen
Modern Logic, Director of Client Services

Shipping a software product (Website, app, a hardware device) is hard! It takes vision, teamwork, communication, talent, and a little magic. I'm sorry to say you are also going to run into problems. These problems will cost you time and money. Both killers for startups. The good news is that I have developed a sixth sense in identifying these problems. I will be sharing my top 11 clues that your project might be in trouble. I have gathered these clues over my 30+ years in software development. The goal of this presentation is to help you learn to identify these clues before they happen. After this presentation, you can take these clues and share them with your team, or software partner to make sure you stay on track. Let's explore these clues together at TCSW 2021.

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How to Find and Interview Your Ideal Customer
Walter Pape
Walter Pape
Go To Market Podcast, Enthusiasts

You have an idea/product. How do you validate the idea, know how to sell it, and start your business? In this presentation we will go over on how to define your ideal customer, find them, and conduct customer interviews.

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Preparing Your Startup for Investment
Jeff Robbins
Jeff Robbins
Avisen Legal, P.A., Attorney
Larry Fox
Larry Fox
Avisen Legal, P.A., Attorney
Bill Egan
Bill Egan
Avisen Legal, P.A., Attorney/COO
David Peteler
David Peteler
Avisen Legal, P.A., Attorney
Abigail Pettit
Abigail Pettit
Avisen Legal, PA, Attorney

Topics will include: Selecting the type of business entity and forming your company, Protecting your intellectual property, Employment matters including classification as independent contractors and non-compete agreements, How to use equity to attract, retain and motivate team members, Rules of Fundraising, including private placements, federal and state crowdfunding and networking events. With time to answer your questions!

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How is the MN Startup Market Perceived by Out of State VCs?
Ryan Broshar
Ryan Broshar
Matchstick Ventures, Partner
Daniel Heck
Daniel Heck
OpenView, Partner
Graham Ober
Graham Ober
Revolution Ventures, Investor
Masha Khusid
Masha Khusid
Drive Capital, Partner

Tuning in virtually? Watch live on Hopin on the Stage here.

Ever wonder how out-of-market investors perceive the Twin Cities startup community? How do we stack up to other markets they regularly spend time in? What makes us unique? We'll have a panel of out-of-market VCs and take questions from the audience.

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Basic Financial Modeling: Create Powerful Budgets, Forecasts, and Projections for Your Startup
Patricia Tatro
Patricia Tatro
Resolve Works, Fractional CFO
Jillian Mittelmark
Jillian Mittelmark
Resolve Works, Founder & CEO

Excel is a simple yet powerful tool you can use to build a financial model for your company. As you start or grow your business, building a financial model will help validate your business plan, set performance goals, provide critical insight into cash needs, and forecast various scenarios.

We’ll walk you through the process of how to identify and document your modeling assumptions, build drivers, and organize outputs so you can build a functional model to use in your business. Attendees will also receive free access to a downloadable modeling template to use as a starting point.

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Overcoming Burnout with Mindful Productivity for Entrepreneurs
Rahul Bhojwani
Rahul Bhojwani
Turia.ai, Inc., Co-founder, CEO
Tamara K. Torres, ND
Tamara K. Torres, ND
Optima Results Coaching, Founder/Coach

To be most effective as entrepreneurs, we need something better than the currently broken systems of productivity. The Mindful Productivity paradigm is the answer to achieve a state of flow, greater focus, and clarity throughout the day.

Research also demonstrates that burnout and work-related stress have increased during the pandemic and meditation has been the most fruitful solution (Microsoft - Sept 2020 *).

In this hands-on workshop, you will take away tangible hacks designed to help you implement a Mindful Productivity routine for yourself and your team.

*https://www.microsoft.com/en-us/microsoft-365/blog/2020/09/22/pulse-employees-wellbeing-six-months-pandemic/

- CDT
Negotiating Collaboration Agreements with Large Companies: What to Expect
Ann Ladd
Ann Ladd
Fredrikson, Shareholder
Rhona Schwaid
Rhona Schwaid
Medtronic, Strategic Legal Counsel
Jeffrey Steinle
Jeffrey Steinle
Fredrikson & Byron, P.A., Attorney
Aleida Conners
Aleida Conners
Medtronic, Senior Counsel

This presentation will discuss five different types of collaborative arrangements commonly used by large strategic life sciences companies to collaborate with start-up companies, either as part of strategic transactions, venture capital investments or joint ventures. The discussion will address issues and strategies for product development, patent and technology licenses, data sharing arrangements, distribution agreements and joint steering committee agreements.

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Growing Your Business: Do I Raise Money to Fund my Startup? - A Lunch Discussion Presented by Traction Capital
Shane Erickson
Shane Erickson
Traction Capital, Managing Partner
Barb Stinnett
Barb Stinnett
Timmaron Group, CEO
Matt Meents
Matt Meents
Yardstik, CEO and Founder

 Tuning in virtually? Watch live on Hopin on the Stage here. 

Are you considering whether or not to raise funding to grow your business? If so, you won’t want to miss this lunch discussion featuring four accomplished Minnesota investors and entrepreneurs: Andrew Duneman, Barb Stinnett, Matt Meents, and Shane Erickson. This panel of Traction Capital investors possess the knowledge and experience needed to navigate the often-tricky process of raising capital to grow your business (and whether you should). Mark your calendars for this insightful lunchtime conversation!

Attend this event in person or participate from the comfort of your home or office through Hopin.

PARKING / ENTRANCE INSTRUCTIONS

  • Parking options: Gopher or Maroon Lots.
  • The entry point for the event is the Premium Entrance which is located under the Benton County sign.
- CDT
- CDT
Using Goal Setting & Metrics to Grow Faster
Natty Zola
Natty Zola
Matchstick Ventures, Partner
Ryan Broshar
Ryan Broshar
Matchstick Ventures, Partner

One of the top sessions taught at Techstars! In working with over 100 startups, the ones that performed the best used goal setting and metrics to align their team and achieve their goals. In this session, we'll talk about and teach easy yet powerful ways to be data driven and goal oriented as you scale your startup. You'll walk away with a deeper understanding of and tactics to implement goals and metrics.

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Great Leadership Without the Scars - Avoiding Mistakes as a Manager
Scott Jacobs
Scott Jacobs
Groveland Leadership, Co-Founder
Rick RIttmaster
Rick RIttmaster
Groveland Leadership, Co-Founder

As businesses grow, leadership at all levels becomes critical for success. Early leaders frequently miss out on scarce training resources, opening up the company to risks and missed opportunities.

Whether you lead a team of two or two hundred, leadership is a critical skillset and essential for a successful business. During this session, we will identify the leadership skills vital for success of a new manager, and learn strategies to build those skills today so you are ready to face the challenges of tomorrow.

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What Every Startup Needs to Know about Building/Deploying Custom Software
John Moore
John Moore
Intelletive, Director of Business Development

Who is this for? The focus of this presentation & material is aimed at non-technical founders but will be useful for technical founders as well. It assumes you are an entrepreneur with a technical feature or working in a tech startup. Most of the advice in this presentation leans towards software featured startups but will still be relevant for any startup because most will end up having business software living in the cloud.

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Health Law 101: Key Legal Issues for Health Care Startups and Investors
Marguerite Ahmann
Marguerite Ahmann
Fredrikson & Byron, P.A., Attorney
Ryan Johnson
Ryan Johnson
Fredrikson & Byron, P.A., Shareholder

This presentation will discuss the key legal issues for health care startup companies and investors, including IP and data rights, privacy and security, reimbursement, FDA, fraud and abuse, corporate practice of medicine, and other corporate law matters. Attendees will learn how to protect their assets, design a legal/compliance strategy, and avoid making costly legal/regulatory mistakes.

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Pivot or Perish
Adam Southam
Adam Southam
GoNo Food Finder LLC, Chairman
Rick Brimacomb
Rick Brimacomb
Brimacomb Capital, Founder
John Arms
John Arms
Voyageur University, CoFounder Voyageur University

The session explores the power of the pivot, in business and in life. Panelists will tell their stories of successful pivots and failures where pivots were required. Moderated by Club Entrepreneur chief Rick Brimacomb, this session features three business leaders who have been involved in numerous pivots. They will teach how early to look, when to keep going on the existing road and when to jump off it. The art and science of maneuvering with limited resources. Being disciplined about “failing fast” but not throwing out the baby in the bathwater.

LinkedIN Event Page https://www.linkedin.com/events/6842559799880663040/

Facebook Event Page https://www.facebook.com/events/371593624429690

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Your Strategic Playbook for Growth & Execution
Chelsey Paulson
Chelsey Paulson
Keystone Group International, COO

Tuning in virtually? Watch live on Hopin on the Stage here.

Vision tells everyone where you are going, strategy tells everyone how you will get there. An excellent business growth strategy outlines a unique path that provides its customers truly differentiated value. This is what increases a company's value. The execution is sometimes underestimate and execution is what clears the way and puts structures, processes and capabilities in place to make strategy effective. This workshop style session will provide guidance and tools to creating strategic initiatives to get strategic execution and results.

PARKING / ENTRANCE INSTRUCTIONS

  • Parking options: Gopher or Maroon Lots.
  • The entry point for the event is the Premium Entrance which is located under the Benton County sign.
- CDT
Challenges of Building a Developer Tools Startup
Marc Grabanski
Marc Grabanski
Frontend Masters, CEO
Mark Gritter
Mark Gritter
Akita Software, Founding Engineer
Todd Gardner
Todd Gardner
TrackJS, President
Pejman Ghorbanzade
Pejman Ghorbanzade
Touca, Founder, CEO
Donnie Berkholz
Donnie Berkholz
Percona, SVP, Product Management

Join us for an interactive panel discussion with experienced founders and founding engineers of successful Developer Tools startups like TrackJS, Frontend Masters, Akita Software, and Touca. We will speak about common challenges of building products for software developers, ranging from marketing and sales to product development. We will share our experiences and offer our vision for the future of software development.

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Doing More of the Right Things Faster
Natty Zola
Natty Zola
Matchstick Ventures, Partner

Startups are great at creating motion, but how do you ensure all that work and energy turns into progress? This session will share theories and practice guidance on how to get the most out of your time and energy while scaling a startup. This is one of the top presentations at Techstars.

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Find Out if You've Outgrown your Friend or Freelance Tech Team
Geri Huibregtse
Geri Huibregtse
Apiary, President
Tom Ferrara
Tom Ferrara
Apiary, Director of Production

The goal of the session is for startups to identify when they need to consider a tech partner, why they need a team that includes technical, design, product, and user expertise, and finally, how they begin to choose the right team to work with. 

All attendees will be entered into a drawing for a free Strategy Sprint with our team. A Strategy Sprint is a workshop in which we work with the founder to refine a business's goals and start to define the ideal next step in alignment with those goals. Perhaps it's a prototype, website, or some other solution... The end product is a clearer idea/plan of what will set the company up for success.

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Using No Code Tools to Launch Faster, Save Money, and Streamline Your Startup
Kyle Simmons
Kyle Simmons
No Code Collab, Creator

So you're building your company, but you don't have a technical expert on your team. The good news is that you don't *need* one. No code tools are quickly changing the way businesses operate and how web and mobile products are being released. In this session, you'll learn about some of the most popular No Code tools and explore several use cases for applying them to your business. You'll walk away with ideas for using No Code Tools to launch faster, save money, and streamline your startup.

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Fall 2021 BETA Showcase - VIP Event
Casey Shultz
Casey Shultz
BETA, Executive Director
Brady Stein
Brady Stein
JPMorgan Chase, Midwest Expansion Lead - BB Area Manager, Vice President

REGISTRATION REQUIRED, click the following link to RSVP

Please join us for a special VIP Reception sponsored by Twin Ignition prior to the Fall 2021 BETA Showcase on September 22 at Huntington Bank Stadium! (formerly TCF Bank Stadium).

The BETA team invites you to meet and mingle with distinguished guests, community ambassadors, thought leaders, executives and others from the Twin Cities community prior to the BETA Showcase.

The VIP reception will roll right into Showcase, starting at 6:00pm. Stick around for demos from startups from our last 3 virtual cohorts!

PARKING / ENTRANCE INSTRUCTIONS

  • Parking options: Gopher or Maroon Lots.
  • The entry point for the event is the Premium Entrance which is located under the Benton County sign.
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XR Happy Hour
Nick Roseth
Nick Roseth
VRARA - Minneapolis, Chapter President

Join us for a happy hour dedicated to celebrating and connecting the MN XR Industry. Connect with others in AR (Augmented Reality), VR (Virtual Reality), MR (Mixed Reality) over drinks and food to catch up, network, and learn what others are doing in the space. This event is for anyone in or interested in XR - developers, product, designers, enthusiasts, business folks, students - anyone.

Thursday, September 23, 2021

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REM5 Immersive Education Showcase
Gweir Glewwe
Gweir Glewwe
REM5 Virtual Reality Laboratory, VR Concierge
Angela Fransen
Angela Fransen
St. Louis Park Schools, System Support Specialist

Immersive technology is enabling new tools to educators and REM5 Virtual Reality Laboratory is at the forefront of bringing those tools to life in and out of the classroom. Our education offering started with field trips but now includes camps, VR/AR content distribution, and specialized field trips that have served over 3,000 students. Join us to experience some of the content and services we offer and discuss where REM5 and the industry is going in the future.

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Marketing Basics….for the Non-Marketer
Ben Marcovitch
Ben Marcovitch
Minneapolis Business Mentors, Coach & Mentor - Volunteer

Every small business needs a solid foundation. This event is valuable to new and existing businesses that have not established “core” marketing competencies that are necessary to be successful. The 4Ps (Price, Product, Promotion, Place) and Brand Positioning will be reviewed. Real life examples will be used to communicate the thought process, and templates will be included to facilitate engagement during and after the event.

Minneapolis Business Mentors is a premier source of small business advice for entrepreneurs and established businesses. We were founded and are staffed by experienced executives and business owners. We are a volunteer, nonprofit organization whose mission is to promote the success of entrepreneurs and small businesses in Minnesota and the upper Midwest.

- CDT
Becoming a Waymaker: Level Up Your Self-Awareness
Meredith Kathleen Neumann, MS, LMFT
Meredith Kathleen Neumann, MS, LMFT
Scaling Within, founder

In these ever-changing & rapidly shifting times, the most crucial skill for any waymaker to develop is self-awareness— as it is the foundation for being able to adapt, evolve & innovate. But how do you actually grow in self-awareness, practically?

In this session, you will learn a simple but cutting-edge framework from the field of neurobiology that will expand your capacity to:

-Act from intention rather than reaction with increased self-awareness. -Maintain a growth mindset to remain both aware & agile in the midst of change. -Make clear and rational decisions without feeling overwhelmed or withdrawn. I-dentify and begin to overcome internal barriers & limiting mindsets.

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How To Design & Deliver an Elevator Speech
Bryan Sykora
Bryan Sykora
Minneapolis Business Mentors, Mentor and Trainer

An elevator speech is a short statement designed to get the attention and interest of investors, potential customers, and other people important to your business. It explains in simple terms what you do, why you do it, how you’re unique, and why it’s important to the listener. this short speech should do all of that in 30 seconds or less!

For entrepreneurs, the speech should present your business in a way that gets attention and makes a listener interested enough to say, “Tell me more.”

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Breaking Bread with Lunar Startups

Celebrate the startup community with Lunar Startups on Thursday, September 23rd at 12pm.

What you'll get: Enjoy a delicious lunch catered by House of Gristle Listen to live music (artist info coming soon) Connect with the startup community at Osborn370 in the heart of Downtown St. Paul The first 50 tickets are free thanks to the St. Paul Downtown Alliance. 

Participants must register here to get lunch: https://www.lunareverywhere.com/breaking-bread