Michele first joined GDC close to 25 years ago, in the earliest days of the agency after working on the national PR team for Builders Square for Anderson Advertising. She used her experience in public relations and broadcast journalism to help clients like Citibank and H-E-B create internal communication campaigns to engage their teams across the country. Michele quickly moved up the ranks in GDC and was named group account director for all agency retail and CPG clients, including the Shopper Marketing team at Procter & Gamble with a focus on 300+ H-E-B stores in Texas and 3,500 Albertsons stores across the US.
While at GDC, and using insights from her CPG and retail experience, she became a founding partner in CartStart™, an in-aisle sales application for retail employees. Funded in part by Procter & Gamble, Unilever, Revlon, and L’Oreal and others, the sales app was leveraged by over 80 H-E-B beauty departments in Texas to help the store’s Beauty Advisors position the right hair, skin, or cosmetic brand based on customer’s needs.
After leaving GDC in 2015, Michele focused on her two passions—children’s mental health and education and worked in leadership roles for Child Guidance Center and KIPP Texas Public Schools. Michele accepted the opportunity to re-join GDC as the Chief Operating Officer in 2020.
Michele is an alumna of Leadership San Antonio Class 32, sits on the LSA Alumni board of directors and is on the Community Advisory Board for Texas Public Radio. She is married and has two children, one in college studying to be a teacher and one in high school most likely found on a volleyball court.