Katrina Palanca

Spurs Sports & Entertainment

VP Global Partnerships

Katrina Palanca is the VP of Global Partnerships for Spurs Sports & Entertainment, where she oversees international sponsorships for the San Antonio Spurs and AT&T Center. Most recently, she was the Director of Sponsorship Strategy & Operations at Twitch, where she led the commercialization of sponsorship properties across gaming, esports and new verticals. During her time at Twitch, she helped launch the inaugural group of official marketing partners for Twitch Rivals and designed multi-faceted programs for first-time partners of esports properties such as Team Liquid.

In addition, her team was responsible for providing top-notch sales representation services for external rights holders, securing sponsorships on behalf of premium gaming properties around the world. Prior to Twitch, she led the Global Marketing Solutions team at Barclays Center, the Brooklyn Nets and the New York Islanders, where she played a key role in launching the team's inaugural NBA jersey patch partnership. She is originally from Dededo, Guam and lives in San Antonio, Texas with her husband, Dave.

Katrina Palanca

Tuesday, October 12, 2021

Breaking into Tech & Sports as a Young Asian American Woman

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Katrina Palanca