Wednesday, February 9, 2022
KEYNOTE (ProductWorld): Cleo -- What Can a Three-Legged, New-Age Product Organization Do For You?
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Being a high-growth, product-led company in today’s versatile, pandemic-stricken world means you need new organizational structures for rapid innovation so you can meet the demands of the business and still come out on top.
One such trending organization model is the three legged product team owning and driving product strategy, product management and product marketing. Modern SaaS companies must organize product teams in a way that enables continuous value creation and value capture.
When scaling, companies cannot assume the market is in the same state as it was during initial product work. This means companies must continuously adjust product strategies to invest in their next opportunity in shifting markets. Adopting the “three legged” approach to products allows companies to listen to customer needs, innovate new solutions that fit neatly into industry demands, and deliver rich capabilities in a predictable way. This approach is critical to driving continuous improvements in value and, therefore, growth.