ProductWorld

Wednesday, February 17, 2021

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PRO WORKSHOP (ProductWorld): Safe to Fail Agile Culture
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Sylvia Lobo
Sylvia Lobo
Seera Group, Project Manager, Program Manager

Building a new software product is a highly innovative and creative process. Things simply don't go to plan all the time, setbacks and failures are inevitable along the way. What makes a difference is how a team deals with them. Each failure is an opportunity to reassess, make a change and try a different approach

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PRO WORKSHOP (ProductWorld): Avoid Mistakes Building AI Products
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Karol Przystalski
Karol Przystalski
Codete, CTO

Based on Gartner's research, 85% of AI projects fail. In this talk, we show the most typical mistakes made by the managers, developers, and data scientists that might make the product fail. We base on ten case studies of products that failed and explain the reasons for each fail. On the other hand, we show how to avoid such mistakes by introducing a few lifecycle changes that make an AI product more probable to success.

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PRO WORKSHOP (ProductWorld): The Perfect Product Owner
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Richard Cheng
Richard Cheng
NextUp Solutions, VP of Training and Chief Product Owner

Want to find the perfect Product Owner? All you have to do is find one with the time to do the job, the power to manage priorities, the knowledge to make smart decisions, the interest in doing the job, and the vision to build the right product. Easy, right?

The session starts with a short and hilarious video to demonstrate the importance of Product Ownership (guaranteed to be the best and/or funniest video you’ll see all day). From there, we will learn about the 5 key attributes to look for in a Product Owner:
• Bandwidth
• Power
• Knowledge
• Interest
• Vision

Based on these items above, we will see the Product Owner Persona Template which allows one to identify how their Product Owners score in these dimensions. This allows you and your POs to see if your Product Owners have strength areas where it makes sense for them to be POs and also identify their gap areas. We will then examine how organizations often have Scrum Teams building products along with Product Teams (made up of folks such as marketing, research, sales, support) helping build out the Product plans. We will explore the concept of Product Managers and Product Owners and if these are the same or different roles and what role, if any, the business analyst has in this grouping.

From there, we will have group conversations that address common questions and misconceptions about the Product Owner role.
• Should the PO come from the business or the technical side?
• Should the PO come from the client or the vendor?
• Is the PO the same as a Project Manager?
• Can I be a PO / ScrumMaster?
• Can I be a PO and Analyst?

The session concludes with working through the persona sheet to see if you indeed have the Perfect Product Owner.

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PRO WORKSHOP (ProductWorld): Virtual Table Estimation: Rapid Collaborative Estimation for Product Teams
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Paul Sobocinski
Paul Sobocinski
Connected, Engineering Practice Director

Does your product team believe in estimating backlog items collaboratively, yet struggles with:

- finding the time to estimate?
- choosing which backlog items to estimate?
- reaching consensus on estimates?
- finding effective estimation techniques for a distributed work environment?

If so, this workshop can help you. This workshop demonstrates an estimation technique that allows for rapid and collaborative estimation. The facilitator of this workshop has both participated in and facilitated Table Estimation sessions at multiple product companies and teams. This workshop covers an adaptation of the technique that allows it to be used in remote and distributed work environments.

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PRO WORKSHOP (ProductWorld): Setting up Product Owners for Success
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Cathy Cao
Cathy Cao
Olive Tree Holdings, Director of Digital
Grzegorz Lotysz
Grzegorz Lotysz
Boldare, Senior Product Designer
Aneta Orszewska
Aneta Orszewska
Boldare, New Products Guide

When working on a digital product, the Product Owner and Scrum Master should work hand in hand as driving forces of the project. However, it’s not always the case and collaboration is not always as seamless as we would like it to be. Additionally, the remote work conditions are not making anything easier for such duos. In this session, we would like to share some of our experiences, good practices and tips related to collaboration of Product Owner and a Scrum Master. The story is based on a partnership between Boldare, the digital product development company, and OliveTree. Both companies jointly developed an MVP app and have learned some insights, had some entertaining stories and new questions about the role of Product Owners which we hope to discuss in this panel.


Come meet and hear from the Boldare and Olive Tree speakers, and learn how Scrum Master can support Product’s Owner in the quest of delivering the best digital products.

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PRO WORKSHOP (ProductWorld): Building Sticky User Experiences - Lessons Learned about What Works for Push, in-App Messages, and Email
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Zack Hendlin
Zack Hendlin
OneSignal, VP of Product

Every day, OneSignal sends more than 8 billion messages. Looking at this aggregated data provides deep insights into what works and what doesn’t when it comes to keeping users coming back to your app or website.
In this session, I’ll cover what works and what doesn’t from learnings across 100 BN+ messages and show hands on how to use push notifications, in-app messages, email, track important outcomes, and use personalization to build great products that drive engagement.
I’ll also share insights learned from being a product manager at both Facebook and Linkedin about building engaging user experiences.

Thursday, February 18, 2021

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KEYNOTE (ProductWorld): ActiveCampaign – Manager’s Toolkit: Building and Structuring Product Teams for Growth
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Shay Howe
Shay Howe
ActiveCampaign, VP of Platform Strategy

Building trust within your team is not only critical to employee engagement, happiness, and retention—it's what ultimately determines whether your company will succeed. Shay will discuss critical elements for new and experienced product managers to begin implementing as they build, maintain, and scale high-performing teams. During his time at ActiveCampaign, Shay has been instrumental in leading teams across product, design, and engineering—helping the company grow sixfold in just three years. From tackling difficult conversations to key decision-making, Shay will share best practices to identify and address employee struggles and drive improvements in performance. Attendees will learn strategies to foster growth, create alignment with organization goals, and build a culture of meaningful engagement—resulting in world-class product teams driven to optimize the product life cycle.

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OPEN TALK (ProductWorld): Product Lifecycle and Security: Shifting Security to Left
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Rishabh Gaur
Rishabh Gaur
Microsoft, Technical Architect

Unless you've been living under a rock for the past 4 to 5 years, you know that containers have swept the DevOps landscape by enabling the deployment of microservices a heck of a lot easier than doing the same with virtual machines.
In this talk we will look at some emerging trends for containerization and services that run in micro:
1. App Modernization
2. Simplicity and Elasticity
3. Moving from the Margins to the Center of DevOps
4. Thinking of Containers as a service.

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OPEN TALK (ProductWorld): Why We Need Product Manager in Application Modernization Journey
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Fani Bahar
Fani Bahar
VMware Pivotal Labs, Product Manager

Product Manager or Product Owner, this is a title that is very hard to explain and most of the time comes with big responsibilities but yet it is easy to overlook. Moreover, in the Application Modernization journey that focuses on modernizing your legacy application.

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OPEN TALK (ProductWorld): How to Build Effective Remote Agile Teams?
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Vili Mileva Yankova
Vili Mileva Yankova
ScaleFocus, Senior Project Manager and Project Management Trainer

It can be difficult to have all your team members gathered in one place and, nowadays, many projects are done by teams that are distributed around the globe. There are many factors influencing productivity of distributed teams: communication strategies, communication technology, personal and cultural differences, language barriers. The talk will cover the difficult aspects of working remotely and the benefits of collocation as well as discuss how latter can be transferred to the environment of a distributed agile team.

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OPEN TALK (ProductWorld): Pretotyping - Finding Market Fit before You Even Have a Prototype
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Shay Mandel
Shay Mandel
Next Insurance, Engineering Manager


The Lean Startup is based on the idea of having a Build-Measure-Learn loop, and making it as short as possible. In this session, you will learn how to shorten the Build stage, so that you don't waste precious R&D resources and money, and still experiment and validate ideas.
Real-life examples will be presented, based on work in Ad-Tech and Fintech companies.

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OPEN TALK: Creating Fully Reactive Applications with R2DBC
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Rob Hedgpeth
Rob Hedgpeth
MariaDB, Director, Developer Relations

Not too long ago, a reactive variant of the JDBC API was released, known as Reactive Relational Database Connectivity (R2DBC). While R2DBC started as an experiment to enable integration of SQL databases into systems that use reactive programming models, it now specifies a robust specification that can be implemented to manage data in a fully-reactive and completely non-blocking fashion.

In this session, we’ll briefly go over the fundamentals that make R2DBC so powerful. We'll keep light on the slides so that we can jump directly into application code to get a first-hand look at the recently released R2DBC client from MariaDB. From there we'll examine how you can take advantage of crucial concepts, like event-driven behavior and backpressure, that enable fully-reactive, non-blocking interactions with a relational database.

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OPEN TALK (ProductWorld): Defining and Measuring Success in Product
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Sebastian Honores Espejo
Sebastian Honores Espejo
Fever Labs, Director of Product Management

Starting by the premise that the way a PM measures success, shapes her Product more than any feature they'll ever ship - I’ll talk about the 4 steps one should go through to properly define and measure such success.
Step 1: Related to the end-goal-definition of the company, where I introduce the concept of Customer Equity
Step 2: where I talk about focusing on a specific family of problems, by deciding between bringing new customers in vs. keeping the existing ones loyal
Step 3: Where I use the case of Booking and Fever, to break down those families of problems into specific KPIs
Step 4: Where I provide actionable guidelines and tips on how to ultimately define / choose a KPI

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OPEN TALK (ProductWorld): Kanban for Product Managers
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Anurag Sharma
Anurag Sharma
Zensar Technologies Netherlands, Product Manager

Session is to provide practitioner view to Product Managers on how they can take benefit of Kanban approach and maximize the value of their products

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KEYNOTE (ProductWorld): Substantial – Are We Building Products That Are Ruining the World?
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Carey Jenkins
Carey Jenkins
Substantial, CEO

Society is grappling with the simultaneous ubiquity of technology in all aspects of our lives and decreasing trust that it is in our best interests. We are over-worked and under-nourished - the simplicity and connection technology promises is too great to resist. As we focus more and more time on our digital self, we hand over our most precious commodity -- our attention.

Innovators and technologists are in an unprecedented position to create experiences that impact how society interacts with every facet of our world. How can we create meaningful products that improve our lives and are worthy of our attention?

During this talk, Carey will share her perspective on how the intersection of ethics and technology leads to the development of more compelling products and more conscious innovation cultures. She’ll unpack how technologists have not just a responsibility, but a mission, to design and build more intentionally with creativity, diversity and the purpose to foster a more positive world.

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OPEN TALK: Testing in Production
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Talia Nassi
Talia Nassi
Split Software, Developer Advocate


How do you know your feature is working perfectly in production? If something breaks in production, how will you know? Will you wait for a user to report it to you? What do you do when your staging test results do not reflect current production behavior? In order to test proactively as opposed to reactively, try testing in production! You will have an increased accuracy of test results, your tests will run faster due to the elimination of bad data, and you will have higher confidence before releases. This can be accomplished through feature flagging, canary releases, setting up a proper CI/CD pipeline, and data cleanup. You will leave this talk with strategies to mitigate risk, to better your understanding of the steps to get there, and to shift your company’s testing culture, so you can provide the best possible experience to your users. At the end of the day, we don't care if your features work in staging, we care if they work in production.

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OPEN TALK (ProductWorld): Privacy-Respecting Product Development in an Increasingly Informed World
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Kelly Huang
Kelly Huang
Ethyca, VP of Product

This talk is a call-to-arms for product managers, UX designers, engineering and all those involved in the software development process to build products for a user base with growing expectations of data privacy and information protection. How can can we, as product leaders, regain trust the of internet citizens by building user-trust-centered experiences in our product? It's not always easy, there are technical limitations, problems at scale, so how can we address them?

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OPEN TALK (ProductWorld): Aligning UX and Product Teams for Success
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Kandis O’Brien
Kandis O’Brien
The SIX, Co-Founder

When we imagine an ideal product team our vision is usually of a small, autonomous group of product strategists, designers and engineers all aligned and moving with momentum towards a shared mission.

The reality tends to be somewhat different …  especially in large enterprises where functions like Product Management, UX and Engineering sometimes remain inextricably and intransigently siloed even when they are ostensibly working on delivering the same product.

In this talk we’ll explore:

  • The roles of Product Management and UX across the full product lifecycle
  • Common misconceptions and frustrations about product and UX functions and how skillset biases and levels of influence across functions can radically impact what a team does and what actually gets build
  • Essential tips for getting product teams aligned around What to build, How to build it and most importantly, WHY to build it
  • Case studies from The SIX on using Design Sprints and rapid prototyping to help teams align and test product market fit in 5 days or less.
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OPEN TALK (ProductWorld): Pace: A Disruptive Approach to Software Development
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Peter Cronin
Peter Cronin
ViAGO International, Director

Peter Cronin demonstrates how current software development practices (e.g. Scrum) are no longer keeping up with today's software development environment. Ultimately crippling our ability to provide continuous delivery without compromising software quality. To counter this, Peter introduces Pace, a radical yet proven method that successfully brings planning and development into alignment with the speed of modern development cycles and finally delivers on the promises that Agile has been making for decades. No fluff, no nonsense, just a revolutionary process that reboots software development so management can plan, implement and deploy at a faster rate with fewer risks and greater potential for growth.

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OPEN TALK: Why Your SaaS Product Needs Modern Analytics
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Brian Dreyer
Brian Dreyer
Qrvey, Head of Product Marketing


All SaaS products have reports, but most don't truly embrace analytics as a differentiator. You'll learn how to use analytics within your product to increase customer satisfaction, decrease churn and expand revenue opportunities using data that is already being captured by your product.

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OPEN TALK: Low Code Identity Verification Is Changing the Game in Fraud and KYC
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Mark Prest
Mark Prest
Trulioo, Account Executive, SMB
Victor Cuevas
Victor Cuevas
Trulioo, Account Executive, SMB



The low-code movement is creating a lot of buzz. In this workshop, hear about how no/low-code identity verification is making compliance and fraud prevention more cost-effective and accessible.

-How no/low-code solutions can be easily implemented by anyone, including non-technical entrepreneurs
-Why identity verification is making cross-border KYC and fraud mitigation faster with less friction
-How an identity platform streamlines verification workflows by leveraging multiple identity solutions and a network of single-point data sources

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KEYNOTE (ProductWorld): Vonage – Putting Customer Communications at the Center of the E-Commerce Experience
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Brian Gilman
Brian Gilman
Vonage, VP of Product and Solutions Marketing

Whether you’re in e-commerce or food delivery, it’s imperative to keep customers informed and connect them with the right resource when they’re seeking answers. With online purchasing increasing and more people working from home, buyers are engaging with brands digitally across multiple channels. As a result, e-commerce needs to go omnichannel. What’s more, context, real-time communications, AI, social chatbots and robust contact centers are all necessary to meet rising customer demands in this growing space.

In this session, Brian Gilman, VP of Solutions Marketing at Vonage will discuss key trends within the retail space that has prompted the need for putting customer communications at the center and how APIs have been able to meet these demands. This includes:
- Increased focus to create in-store experiences online: With limitations in physical interactions, retailers are looking to bring the in-store experience online with personalized virtual appointments and experiential content through live streaming. This creates a huge opportunity to use video to build on customer acquisition, engagement and loyalty.

- IT teams are looking to move to the cloud: IDC notes that the demand for cloud-based contact center solutions is outpacing the demand for on-premises solutions, and with good reason. By moving your communications from legacy, on-premises systems to cloud-based software, you can experience greater reliability, global carrier connectivity and robust security.

- Customers expect more: Existing online retailers and brick-and-mortars, looking to transition into the e-commerce space, need to bring context, real-time updates and transparency to fulfill the modern shopper’s expectations. Fortunately, communications APIs have become easily accessible with robust omnichannel capabilities that allow brands to easily build unique and satisfying customer journeys to make shoppers come back for more.

Friday, February 19, 2021

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KEYNOTE (ProductWorld) – Working Backward Powered by OKRs
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Mariya Breyter
Mariya Breyter
Goldman Sachs, Enterprise Agile Coach

I am going to describe my journey in building a "working backward" product envisioning and delivery framework for a large financial services firm, and aligning our product strategy with the company-wide OKRs.

This was part of our transformation from project delivery to a customer-centric product-driven innovation enterprise. I will provide specific examples, describe failures and learnings, and share the outcomes.

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OPEN TALK (ProductWorld): Changing Fortunes: How the Evolving Cloud Technology Landscape Influences Developers' Choices
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Richard Muir
Richard Muir
SlashData, Data Journalist

A discussion on how usage of different cloud technologies and vendors has changed over the past two years, and how industry and company size affects this.

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OPEN TALK (ProductWorld): Thinking beyond Product & Crafting the 360 Degree Customer Experience
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Abhishek Jain
Abhishek Jain
ServiceNow, Staff UX Researcher - ServiceNow

Customer experience is customers’ perception of how your company treats them. These perceptions affect their behaviors, build memories and feelings to drive their loyalty.
Customers are willing to pay a price premium of up to 13% to 18% for luxury and indulgence services, simply by receiving a great customer experience. Empathy, trust & loyalty are key factors affecting the consumer retention & ultimately business. User experience with product is not sufficient, 360-degree experience of a consumer is the need.

In other words, if they like you and continue to like you, they are going to do business with you and recommend you to the others.

Empathising with customers not only helps in identifying the various touch points but also helps in analysing the business potential at each interaction stage. To target the overall 360 degree customer experience, business has to move away from only-product strategy to end to end customer journey strategy. This essential means ‘Organizations & teams needs to focus on the ‘Customer Experience Vision’.
“Make UX driven strategies across different touchpoints”

In this talk I would like to present the key important aspects of crafting the 360 degree experience for consumer and identifying the user journeys.


Topics to be covered
• Product vs Overall experience
• Why it is important to focus on overall ecosystem
• Crafting 360 degree experience through journey mapping
• Journey mapping
• Key Ingredients of Journey mapping
• Process to prepare the journey mapping
• Case studies
• UX Culture and process in organisations


Key takeaways
• Value of targeting experience at overall level
• User Research for identifying Journey mapping
• Customer Experience vision for organizations

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OPEN TALK (ProductWorld): Designing Products for the Future of Voice
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Brendon Stead
Brendon Stead
Sound United, SVP Product Development & Engineering

Voice-enabled devices like Alexa and Google Home are fundamentally transforming the way we interact with products and have become a household staple. While 75% of households in the U.S. are predicted to own an in-home voice technology device by 2025, the current challenge with these different conversational UIs is that they don’t play nice together. How can UX and product teams design products to account for this challenge and the massive shift towards voice-activated technology? Having designed one of the first audio technologies to bridge multiple voice-activated devices together seamlessly, Brendon will share his expertise in how to design products for a voice-activated future.

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OPEN TALK (ProductWorld): Gamification Strategy for Enterprises to Enable Product Practices
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Garima Bajpai
Garima Bajpai
Capital Carbon Consulting, Co-Creator Continuous Product Oriented Practice

We need a strategy to embrace, evolve and innovate product practices through collective engagement

This talk proposes an enterprise level Gamification strategy and eventually highlights the Convergence of Gamification and Machine Learning to build next-generation products

The Enterprise level Strategy for gamification lays the foundation for -
- Introduce culture of experimentation
- Measuring innovation by integration of scores
- Engage End-User in Gamification, mock-up..
- Introduce researchers in the process
- Creating Open-Source Projects
- Map the Road to Organized innovation

First steps in this journey understanding "Gamification" - integration of game elements like point systems, leaderboards, badges, or other elements to build collective thinking on complex problems of future

Second step to identify critical business question for future & next-generation product portfolio
- Non Linear products & Features
- New security threats
- New Data Sources & Data Protection
- Optimal level of Agility
- People Driven Compliance
- Hyper- Automation

Third Step onboard to a Gamification Strategy to answer critical business Questions of future
- Shortest lead-time ( How fast )
- Smallest number of errors
- Hyper-Automation challenges for complex task
- Ranking based “Toil” removal
- Loyalty points where customer redeem points

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OPEN TALK: Up Your Executive Game: The Topics That Technical Leaders Should Cover at Board Meetings
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Andrew Lau
Andrew Lau
Jellyfish, Cofounder and CEO

The task at hand: brief your executives and the board on the progress you’ve made this quarter. Business execs and board members want to see what it is your team is doing, or whether and why you are or are not doing whatever is in their head. This can be tough when it comes to engineering. You may know how your team is performing, and you know what they’re doing, but it can be a challenge to present this to the business and board members. What topics should technical leaders cover, and how should they present those topics to answer the board’s questions even before they’re asked?

Andrew Lau, engineering leader turned CEO of Jellyfish has experienced these presentations from both sides. In this session, he’ll walk through:
- Why engineering leaders can and should be more influential in executive decision-making
- The most important topics that your board will want to hear about
- How and where to find the data
- How to present it in ways that will resonate with business executives

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OPEN TALK: (ProductWorld): The 5 Responsibilities of a High-Performing Agile Leader
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Jill Stott
Jill Stott
NextUp Solutions, Senior Agile Trainer, Excella Training

If an Agile team is self-managing, then what's the manager supposed to do?

When a leader stops micro-managing, and truly empowers and trusts the team, they will have ample time to do what an Agile leader should be doing.

A high-performing Agile leader:
1. Understands and works to continually improve the system
2. Hires awesome people and then mentors and coaches them to assist them with their career goals.
3. Provides the tools, training, and environment the teams need to be successful
4. Shields the team from unnecessary outside distractions
5. Removes roadblocks

This session explains these 5 Agile Leadership responsibilities, with specific examples and concrete ways to successful carry out each one on a daily basis.

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OPEN TALK (ProductWorld): Why Women Make Great Product Managers
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Renu Motwani
Renu Motwani
Broadcom, Head of Product, AIOps
Ankur Agarwal
Ankur Agarwal
Venio Systems, VP of Products

Technology Product Management is a highly coveted job- sitting at the cusp of product definition, product marketing, business development and customer engagement. However, it is challenging too- with a variety of issues related to people, cross-functional alignment, fast paced market, changing customer requirements, and so on. Product Management is as much a skill acquired by experience, as it is an art refined with passion and natural inclination. In this session, we will explore what makes women handle this job skillfully and artistically.
And please don't mistake this session to be a comparison of Women's skills with other professionals. It is about the special skills Women can leverage to be successful at the product management discipline.

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KEYNOTE (ProductWorld): Product School -- The Future of Product Management
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Carlos González de Villaumbrosia
Carlos González de Villaumbrosia
Product School, Founder & CEO

Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do? Through this session we will answer that question, as well as navigate the different paths to break into product. We will explore the many roles within Product Management and discuss all the best practices, practical advice, and expert tips key for succeeding

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OPEN TALK: Driving Collaboration across Distributed Teams
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Jarom Chung
Jarom Chung
Lucid, Director of Product


The future of work has arrived. As product development teams have shifted to working remotely, we’ve had to adjust our processes, communication, and culture. Join Lucidspark to learn how to effectively drive collaboration across distributed teams both now and going forward.

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OPEN TALK (ProductWorld): Building a Product Champion Network
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Kimberley Morrison
Kimberley Morrison
Aurecon, Digital Platforms Lead

The people that know our business best, are our business people and the people that know our products best are the people that use them everyday. Building a champion network of employees from your business can not only help you boost engagement and adoption but can also be a great way to get real feedback and build a roadmap that continually drives value for your users.

This session will discuss the importance of building a champion network, where to start and who to select.