Product Lifecycle & Success Stories

Wednesday, February 17, 2021

- PST
PRO WORKSHOP (ProductWorld): Avoid Mistakes Building AI Products
Join on Hopin
Karol Przystalski
Karol Przystalski
Codete, CTO

Based on Gartner's research, 85% of AI projects fail. In this talk, we show the most typical mistakes made by the managers, developers, and data scientists that might make the product fail. We base on ten case studies of products that failed and explain the reasons for each fail. On the other hand, we show how to avoid such mistakes by introducing a few lifecycle changes that make an AI product more probable to success.

- PST
PRO WORKSHOP (ProductWorld): Building Sticky User Experiences - Lessons Learned about What Works for Push, in-App Messages, and Email
Join on Hopin
Zack Hendlin
Zack Hendlin
OneSignal, VP of Product

Every day, OneSignal sends more than 8 billion messages. Looking at this aggregated data provides deep insights into what works and what doesn’t when it comes to keeping users coming back to your app or website.
In this session, I’ll cover what works and what doesn’t from learnings across 100 BN+ messages and show hands on how to use push notifications, in-app messages, email, track important outcomes, and use personalization to build great products that drive engagement.
I’ll also share insights learned from being a product manager at both Facebook and Linkedin about building engaging user experiences.

Thursday, February 18, 2021

- PST
OPEN TALK (ProductWorld): Defining and Measuring Success in Product
Join on Hopin
Sebastian Honores Espejo
Sebastian Honores Espejo
Fever Labs, Director of Product Management

Starting by the premise that the way a PM measures success, shapes her Product more than any feature they'll ever ship - I’ll talk about the 4 steps one should go through to properly define and measure such success.
Step 1: Related to the end-goal-definition of the company, where I introduce the concept of Customer Equity
Step 2: where I talk about focusing on a specific family of problems, by deciding between bringing new customers in vs. keeping the existing ones loyal
Step 3: Where I use the case of Booking and Fever, to break down those families of problems into specific KPIs
Step 4: Where I provide actionable guidelines and tips on how to ultimately define / choose a KPI

- PST
OPEN TALK (ProductWorld): Privacy-Respecting Product Development in an Increasingly Informed World
Join on Hopin
Kelly Huang
Kelly Huang
Ethyca, VP of Product

This talk is a call-to-arms for product managers, UX designers, engineering and all those involved in the software development process to build products for a user base with growing expectations of data privacy and information protection. How can can we, as product leaders, regain trust the of internet citizens by building user-trust-centered experiences in our product? It's not always easy, there are technical limitations, problems at scale, so how can we address them?

Friday, February 19, 2021

- PST
OPEN TALK (ProductWorld): Changing Fortunes: How the Evolving Cloud Technology Landscape Influences Developers' Choices
Join on Hopin
Richard Muir
Richard Muir
SlashData, Data Journalist

A discussion on how usage of different cloud technologies and vendors has changed over the past two years, and how industry and company size affects this.

- PST
OPEN TALK (ProductWorld): Designing Products for the Future of Voice
Join on Hopin
Brendon Stead
Brendon Stead
Sound United, SVP Product Development & Engineering

Voice-enabled devices like Alexa and Google Home are fundamentally transforming the way we interact with products and have become a household staple. While 75% of households in the U.S. are predicted to own an in-home voice technology device by 2025, the current challenge with these different conversational UIs is that they don’t play nice together. How can UX and product teams design products to account for this challenge and the massive shift towards voice-activated technology? Having designed one of the first audio technologies to bridge multiple voice-activated devices together seamlessly, Brendon will share his expertise in how to design products for a voice-activated future.