* KEYNOTES & FEATURED SPEAKERS

Wednesday, February 17, 2021

- PST
OPENING KEYNOTE: Twilio -- Why Great Infrastructure is the Foundation of Innovation
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Jeff Lawson
Jeff Lawson
Twilio, CEO and Co-Founder
Justin Kitagawa
Justin Kitagawa
Twilio, Senior Director of Engineering

Twilio’s CEO and Co-Founder, Jeff Lawson, and VP of Platform Engineering, Jason Hudak, will share details about Twilio’s OMM model, the importance of investing in infrastructure to help foster innovation to meet the demands of a digital economy and Jeff’s new book Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century

Thursday, February 18, 2021

- PST
FEATURED TALK: Expanding Your Developer Base - An Emerging Trend in Application Development
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Srinivas Thummalapalli
Srinivas Thummalapalli
Fifth Third Bank, Senior VP - Chief Enterprise Architect

How can IT deliver the rapidly increasing feature backlog with not so rapidly increasing developer pool? How can IT leverage the legacy workforce that once was on the leading edge of tech but over the years became more known for business expertise than the cutting edge tech we need them to be experts on? How can we make that work force churn out code rapidly using latest tech without them having to learn intricate details of the underlying tech? How can we enable everyday deploy without having to hire a large pool of dev ops engineers? Come learn Low Code No Code Development that will address these issues.

While the Lo Code No Code movement has been evolving for a few years now, what’s really emerging is the pace at which the providers are increasing their market cap. Added to that trend is the acquisitions of some of these by the Cloud providers - AWS, Microsoft and Google. Enterprises will start looking at options beyond the Cloud in the next few years and this is why, it’s really important to fully evaluate this for applicability in your enterprise. IT Executives need to have their Strategy and Architecture teams evaluate this NOW to make an impact on planning for future.

In this session, we will go over those platform trends briefly but will focus on areas of an enterprise that can potentially benefit from this technology. Attendees an walk away with an understanding of the potential footprint this tech is best suited to occupy, potential benefits of this tech, ways to exploit the non-traditional workforce in IT development, and an understanding of potential pivot points in the tech transformation efforts that are currently underway in their organizations.

- PST
KEYNOTE (ProductWorld): ActiveCampaign – Manager’s Toolkit: Building and Structuring Product Teams for Growth
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Shay Howe
Shay Howe
ActiveCampaign, VP of Platform Strategy

Building trust within your team is not only critical to employee engagement, happiness, and retention—it's what ultimately determines whether your company will succeed. Shay will discuss critical elements for new and experienced product managers to begin implementing as they build, maintain, and scale high-performing teams. During his time at ActiveCampaign, Shay has been instrumental in leading teams across product, design, and engineering—helping the company grow sixfold in just three years. From tackling difficult conversations to key decision-making, Shay will share best practices to identify and address employee struggles and drive improvements in performance. Attendees will learn strategies to foster growth, create alignment with organization goals, and build a culture of meaningful engagement—resulting in world-class product teams driven to optimize the product life cycle.

- PST
KEYNOTE (CloudWorld): Nimbella – Unleashing the Potential of Stateful Serverless Computing
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Rodric Rabbah
Rodric Rabbah
Nimbella, CTO and Co-Founder

The growing demand for serverless computing runs parallel with the demand for businesses to rapidly scale up their software applications. Within the last five years, serverless has grown exponentially, however it still only represents a tiny fraction of all computing that takes place in the cloud.

There are important factors gating wider adoption, the most significant of these is the the absence of support for stateful workloads and applications. In this session, Rodric Rabbah, CTO and co-founder of Nimbella, will address those limitations and make suggestions on how the industry could realize the full potential of serverless architecture by leveraging native support for state in the serverless platform. Topics will cover how this approach works and why it is necessary to support state natively in the serverless platform.

This talk will leave attendees with the understanding of what stateful serverless offers developers, focusing on the ability to build complex workflows and stateful APIs with all the benefits of serverless. This includes no infrastructure or data stores to manage, no storage to provision explicitly, instant availability, and elastic scalability. In all, stateful serverless enables enterprises to rapidly scale their application layer in a cloud native environment.

- PST
KEYNOTE: Cloudsmith – Why Continuous Packaging Is Vital to Secure Pipelines
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Dan McKinney
Dan McKinney
Cloudsmith, Developer Relations Lead

Building modern DevOps pipelines relies on using best-in-class developer tools, with a deep focus on providing real actionable developer value, and gluing them together. At Cloudsmith we believe good old package management needs a serious refresh, with a name befitting its focus on DevSecOps. We call it Continuous Packaging.

Today, building automation and security into software supply chains requires packaging source code, dependencies, and containers into logical, versioned units. Shift-Left security is not enough. Every organization needs a reliable Package Delivery Network, a single pane of glass through which you can see the flow of packages providing much-needed isolation and provenance. Two concepts we’ll outline as vital for managing secure distribution and deployments.

- PST
KEYNOTE: Citrix – Your Chip Implant Is Ready, Are You?
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PJ Hough
PJ Hough
Citrix, Executive Vice President and Chief Product Officer

As AI and machine learning advance, human augmentation becomes less a dystopian idea than a utilitarian one. There is definite trepidation about the increasing role of machines in the workforce, many fear for their livelihood, robotic overlords and other such dystopian visions of how a robot / AI future would look. Yet to remain competitive, some workers in the future may choose to augment themselves with under-the-skin chips to make themselves more competitive and take digital performance enhancement to previously unimaginable levels.

While some roles may disappear, others will emerge bringing employment to more people – but would need to be protected under government regulations, but the protections themselves could not be so stringent as to nullify the perceived benefits to the enterprise. This pathway might also lead to higher burnout, with workers never being able to fully “clock out.”

- PST
KEYNOTE: PagerDuty – From Ticket-Time to Real-Time: Enabling Developers to Run What They Build
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Damon Edwards
Damon Edwards
PagerDuty, Senior Director, Product


The DevOps movement has been undeniably pulling Developers into Operations. “Shift left” and “You build it, you run it” have become familiar rallying cries. But how do you actually enable developers to participate in Operations when so many policies, processes, and tools were designed to keep them out? This talk will look at how Real-Time Operations enables the safe (and sane) delegation of operational control, wherever it is needed.

- PST
KEYNOTE: IBM – Supercharging the Developer Experience with an Enriched API Hub
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Soumitra Limaye
Soumitra Limaye
IBM, Director, Digital Technology Lab & API Economy

With trillions of programmable endpoints to be interconnected and the “new” urgency to drive digitization, API’s role in the open, Hybrid Cloud world is poised to grow exponentially. In addition, APIs will create powerful ways for us to streamline how we engage with our ecosystem and together deliver new services and applications that empower our consumers and developers to build solutions. 

IBM API Hub is the platform to drive the API Economy and easily discover, try, adopt and consume APIs from all of IBM and an open ecosystem. Key highlights are – 
·      Built on Industry-proven platform of IBM API Connect in Cloud
·      Simplified onboarding
·      Subscription and Key management
·      Self-service lifecycle management
·      Cognitive based Recommendation
·      High availability infrastructure 

Explore the integrated Playground experience that comes loaded with code accelerators to start on a fast track to build solutions for their business needs.
This session will reinforce the importance of APIs in the “Digital” world and how IBM is driving the API Economy mission with a reimagined developer experience as well as ecosystem.

- PST
KEYNOTE: Twilio -- Why Great Infrastructure is the Foundation of Innovation (duplicate)
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Jeff Lawson
Jeff Lawson
Twilio, CEO and Co-Founder
Justin Kitagawa
Justin Kitagawa
Twilio, Senior Director of Engineering

Twilio’s CEO and Co-Founder, Jeff Lawson, and VP of Platform Engineering, Jason Hudak, will share details about Twilio’s OMM model, the importance of investing in infrastructure to help foster innovation to meet the demands of a digital economy and Jeff’s new book Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century

- PST
KEYNOTE (ProductWorld): Substantial – Are We Building Products That Are Ruining the World?
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Carey Jenkins
Carey Jenkins
Substantial, CEO

Society is grappling with the simultaneous ubiquity of technology in all aspects of our lives and decreasing trust that it is in our best interests. We are over-worked and under-nourished - the simplicity and connection technology promises is too great to resist. As we focus more and more time on our digital self, we hand over our most precious commodity -- our attention.

Innovators and technologists are in an unprecedented position to create experiences that impact how society interacts with every facet of our world. How can we create meaningful products that improve our lives and are worthy of our attention?

During this talk, Carey will share her perspective on how the intersection of ethics and technology leads to the development of more compelling products and more conscious innovation cultures. She’ll unpack how technologists have not just a responsibility, but a mission, to design and build more intentionally with creativity, diversity and the purpose to foster a more positive world.

- PST
KEYNOTE: Blockchain.com – The Blockchain.com Cryptoasset Investment Thesis: Trust, Want, Need
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Dr. Garrick Hileman
Dr. Garrick Hileman
Blockchain, Head of Research

Since Blockchain.com was founded in 2011, we’ve seen bitcoin and other digital asset ownership grow from thousands of pioneers to over 50 million people today. Our investment thesis provides a comprehensive view of the factors driving that growth, and the remaining challenges ahead for cryptoassets to become more widely adopted and used.

- PST
KEYNOTE: Microsoft – Are We There Yet?
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Emily Freeman
Emily Freeman
Microsoft, Principal Cloud Advocate


When DevOps surfaced as a concept 10 years ago, the economy was struggling, the cloud was a toddler, servers lived in office closets, and deploys were a monthly — or quarterly — Saturday exercise. DevOps was a novel concept, focused on breaking down silos and reducing conflict between developers and operations folks. It was simple, yet difficult to understand and implement. A decade on, I find myself like a kid in the backseat asking, “Are we there yet?” And even if we were, how would we know? This talk explores the state of DevOps, cloud expansion, and what’s next for modern engineering organizations.

- PST
KEYNOTE (ProductWorld): Vonage – Putting Customer Communications at the Center of the E-Commerce Experience
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Brian Gilman
Brian Gilman
Vonage, VP of Product and Solutions Marketing

Whether you’re in e-commerce or food delivery, it’s imperative to keep customers informed and connect them with the right resource when they’re seeking answers. With online purchasing increasing and more people working from home, buyers are engaging with brands digitally across multiple channels. As a result, e-commerce needs to go omnichannel. What’s more, context, real-time communications, AI, social chatbots and robust contact centers are all necessary to meet rising customer demands in this growing space.

In this session, Brian Gilman, VP of Solutions Marketing at Vonage will discuss key trends within the retail space that has prompted the need for putting customer communications at the center and how APIs have been able to meet these demands. This includes:
- Increased focus to create in-store experiences online: With limitations in physical interactions, retailers are looking to bring the in-store experience online with personalized virtual appointments and experiential content through live streaming. This creates a huge opportunity to use video to build on customer acquisition, engagement and loyalty.

- IT teams are looking to move to the cloud: IDC notes that the demand for cloud-based contact center solutions is outpacing the demand for on-premises solutions, and with good reason. By moving your communications from legacy, on-premises systems to cloud-based software, you can experience greater reliability, global carrier connectivity and robust security.

- Customers expect more: Existing online retailers and brick-and-mortars, looking to transition into the e-commerce space, need to bring context, real-time updates and transparency to fulfill the modern shopper’s expectations. Fortunately, communications APIs have become easily accessible with robust omnichannel capabilities that allow brands to easily build unique and satisfying customer journeys to make shoppers come back for more.

Friday, February 19, 2021

- PST
KEYNOTE (CloudWorld): Ro -- Serverless - How to Speed up Tests over 300 Times and Achieve Continuous Feedback?
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Tomasz Konieczny
Tomasz Konieczny
Ro, Senior QA Engineer

Modern software development methodologies and approaches help to increase delivery speed while still caring about software quality. However, if we think about manual regression tests, they are not only time consuming and repeatable, but also feedback time is quite high. These are the reasons why regression tests are often automated.
Automated tests can provide results faster and it’s possible to execute them more frequently than manual ones. They can decrease the overall time needed for tests, but what's probably even more important, they allow to test and receive feedback earlier in the development process. It's essential if we want to release and deliver business value faster and more frequently.
But what if we have more and more tests and even automated execution of them takes too much time - 10 minutes... 30 minutes... maybe even hours? Should we consider the ability to execute full tests set just a few times a day as something normal? Is adding more compute resources the only option to reduce the execution time? Or maybe there are too many high-level tests and some of them should be replaced by low-level ones according to the Test Pyramid? Is the Test Pyramid still valid in the cloud world?
During the presentation, you will see how the serverless cloud services like AWS Lambda may be used to run tests in the highly parallelized environment that can speed up test execution even hundreds of times.

- PST
KEYNOTE (ProductWorld) – Working Backward Powered by OKRs
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Mariya Breyter
Mariya Breyter
Goldman Sachs, Enterprise Agile Coach

I am going to describe my journey in building a "working backward" product envisioning and delivery framework for a large financial services firm, and aligning our product strategy with the company-wide OKRs.

This was part of our transformation from project delivery to a customer-centric product-driven innovation enterprise. I will provide specific examples, describe failures and learnings, and share the outcomes.

- PST
KEYNOTE: Roblox -- How to Scale and Manage a Thriving Developer Community
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Matthew Curtis
Matthew Curtis
Roblox, Vice President of Developer Relations

In the last few years, Roblox has grown into a massive online platform of users and diverse global developers. Roblox has thoughtfully scaled to create a thriving, inclusive environment that makes it easy for developers of all ages and skill levels to create compelling content for millions of users across the globe. In this talk, Roblox VP of Developer Relations Matthew Curtis will highlight the key management principles that have helped Roblox foster its thriving developer community. In addition, he’ll outline key Roblox initiatives his team leads that are designed to support and enable self-organization, remove friction, and encourage cooperation among the developer community.

- PST
FEATURED TALK: Transitioning to the Internet of Intelligence (IoI): How to Leverage IoT as an Enablement Layer to Develop IoI Solutions
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Drew Ehlers
Drew Ehlers
Zebra Technologies, Global Futurist

Join Zebra Technologies’ Global Futurist, Drew Ehlers, to further understand global trends influencing the current supply chain landscape and the emerging use case problems that need to be solved. Discussion will include an in-depth look at the evolving development approaches to solving problems, as well as best practices and use cases for leveraging IoT as an enablement layer to create opportunities for IoI solutions. Drew will illustrate usage of sensors, on-premises software, hybrid, cloud, microservices, edge computing, computer vision, machine vision, point cloud data, and Machine learning, to name a few, used to solve these problems.

- PST
KEYNOTE (ProductWorld): Product School -- The Future of Product Management
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Carlos González de Villaumbrosia
Carlos González de Villaumbrosia
Product School, Founder & CEO

Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do? Through this session we will answer that question, as well as navigate the different paths to break into product. We will explore the many roles within Product Management and discuss all the best practices, practical advice, and expert tips key for succeeding

- PST
KEYNOTE: Oracle -- Simplifying Data-Driven Microservices with a Converged Data Architecture
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Sanjay Goil
Sanjay Goil
Oracle Database Cloud, Vice President, Product
Paul Parkinson
Paul Parkinson
Oracle, Oracle Microservices Platform Data and Transaction Processing Dev Lead

A technical talk on architecture choices that help build data-driven microservices with loose coupling and bounded contexts. The workflow and data flows have to be architected together, as concepts of CRUD, CQRS, Event sourcing, and Sagas come to the forefront of app, message, and data scaling. Built on a modern cloud platform, we illustrate a sample food ordering application with microservices patterns that can be applied in any project. A containerized converged database architecture with a variety of data types on the cloud can make it simple to build and operate the data layer, but these principles can be applied to special purpose databases too. The app and data interfaces are explored with support from the data layer making the app coding simpler, especially with Messaging patterns and Saga APIs that reduce the load on the Java developer using a Microservices framework. A free self-service hands-on-lab is available for developers to go through on their own to test these.

- PST
CLOSING KEYNOTE: Rippling -- How an Entrepreneurial Culture Shapes an Engineering Team
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Jeremy Henrickson
Jeremy Henrickson
Rippling, VP of Product and Engineering

Is it possible for a tech company to have an entrepreneurial, engineering-first culture? Jeremy will speak to why Rippling recruits failed founders, prioritizes engineering, and is executing a playbook that runs counter to the conventional wisdom of how to start and scale a company.