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OPEN TALK (ProductWorld): Pretotyping - Finding Market Fit before You Even Have a Prototype

ProductWorld Main Stage
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Shay Mandel
Next Insurance, Engineering Manager

I've been programming since I was 8 years old, and since then I'm passionate about building software. I've been a developer / manager / product manager / architect / CEO (not in this order), in startups, medium sized companies and corporations (Microsoft, HP, VMWare, Sears). Being a competitive cyclist, I'm a strong believer in the power of teamwork. I've been practicing agile methodologies for 20+ years, improving teams and releasing products in increasing velocity.

The Lean Startup is based on the idea of having a Build-Measure-Learn loop, and making it as short as possible. In this session, you will learn how to shorten the Build stage, so that you don't waste precious R&D resources and money, and still experiment and validate ideas.
Real-life examples will be presented, based on work in Ad-Tech and Fintech companies.