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KEYNOTE: Citrix – Your Chip Implant Is Ready, Are You?

PJ Hough
Citrix, Executive Vice President and Chief Product Officer

PJ Hough is executive vice president and chief product officer for Citrix and is responsible for providing direction for the company’s current and future technology direction, including the company’s mergers and acquisitions (M&A) strategy, and driving product alignment, innovation and growth across the portfolio.
Hough brings more than 25 years of industry experience to Citrix, most recently serving as the CVP of Developer division at Microsoft leading the evolution of the Visual Studio product portfolio to fully modern engineering practices, helping to increase revenue and focus on data-driven decision making. Prior to that, he spent over 17 years in the Microsoft Office Division, driving vision and execution for the program management of the entire Office suite culminating with introduction of Office365.
Hough earned a bachelor’s degree in computer applications with honors from the National Institute for Higher Education in Dublin, and a master’s degree in computer applications with 1st Class honors from Dublin City University. He holds 11 patents.

As AI and machine learning advance, human augmentation becomes less a dystopian idea than a utilitarian one. There is definite trepidation about the increasing role of machines in the workforce, many fear for their livelihood, robotic overlords and other such dystopian visions of how a robot / AI future would look. Yet to remain competitive, some workers in the future may choose to augment themselves with under-the-skin chips to make themselves more competitive and take digital performance enhancement to previously unimaginable levels.

While some roles may disappear, others will emerge bringing employment to more people – but would need to be protected under government regulations, but the protections themselves could not be so stringent as to nullify the perceived benefits to the enterprise. This pathway might also lead to higher burnout, with workers never being able to fully “clock out.”