Sales and BizDev

Thursday, October 8, 2020

- CDT
Sales and BizDev Track Opening Remarks
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Erika Isett (She/Her)
Erika Isett (She/Her)
AppSumo, Senior Partnerships Manager
Jose Martins (He/Him)
Jose Martins (He/Him)
Hubspot, HubSpot for Startups

Join as Erika Isett kicks off the Sales and BizDev Track.

- CDT
Customer Needs & COVID-19: How to Stay in Tune with Your Audience During Rapidly Changing Times
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AJ Davis (She/Her)
AJ Davis (She/Her)
Experiment Zone, Founder

COVID-19 represents unprecedented opportunity to get left behind - or address real and new problems. During this session, we'll discuss specific and actionable ways to stay in tune with your target audience, so you can understand where they are today and anticipate what they need in the future. We'll explore ways to connect, collect data, and take action on these insights.

- CDT
How to Cheat on the B2B Playbook
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Laura Oxler (She/Her)
Laura Oxler (She/Her)
soona, Customer Success Manager
Brianna Littlepage (She/Her)
Brianna Littlepage (She/Her)
soona, Director of Marketing & Sales

Growing a tech startup isn't one size fits all. If you want to truly differentiate, you can't just dust off your copy of the B2B playbook anymore. We'll share real ways to grow your business by borrowing from multiple playbooks using our own strategy of cherry picking from traditional B2B and DTC playbooks.

- CDT
Frictionless Selling: Removing Friction to Accelerate Growth
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Jose Martins (He/Him)
Jose Martins (He/Him)
Hubspot, HubSpot for Startups

Most Startups rely on the sales funnel – moving prospects through the sales process in a predefined way to help generate new business. While applying force for growth is important, the most successful startups in 2020 are focusing their attention on removing friction from their sales process. Enter Frictionless Selling: a way of rethinking sales to effectively reduce friction and create more convenient experiences for both the buyer and the seller. 

This presentation will review: 

  • Frictionless Selling: what is it and why does it matter? 
  • The evolution of sales in search of Convenience 
  • The 3-step Process to implement Frictionless Selling: Enable, Align, Transform
- CDT
MythBusters - Pitch Deck Edition
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Kristine Bryant (She/Her)
Kristine Bryant (She/Her)
Gladiator Consulting, CEO
Jim Brown (He/Him)
Jim Brown (He/Him)
Arena Growth Partners, Founder & Managing Partner
Carolyn Jenkins (She/Her)
Carolyn Jenkins (She/Her)
C-Suite Consulting, Advisor
Kurt Wilkin (He/Him)
Kurt Wilkin (He/Him)
HireBetter, Co-Founder

The primary purpose of a pitch deck is to tell a story, build excitement, and help get that all-important request for additional information and a follow-up meeting. But, what does this actually mean? How do you know what is compelling to investors? 

There is an overwhelming amount of information available about what it takes to make a "successful" pitch deck. We have a panel of startup experts and Venture Capitalists to talk about what is important to include, how and why. 

We'll talk about common misconceptions, how to prioritize, what makes a compelling presentation, and the most frequent mistakes we've seen.