Wednesday, October 7, 2020

- CDT
Researching a Pivot: How do you "Get out of the Building" When you Can't Leave the House?
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Llewyn Paine (She/Her)
Llewyn Paine (She/Her)
Llewyn Paine Consulting LLC, Principal

With COVID-19 transforming markets across every industry, record numbers of businesses are pivoting to adapt to new customer needs and behaviors. Analysts frame this effort as "less like restarting a business and more like starting a business" (Bain & Company). But in a socially distanced world, many traditional customer learning approaches are no longer possible. With uncertainty still looming, how can you keep your customer learning plan agile and collect accurate, actionable insights, even when you can't be in the same room with your customers?