Thursday, October 8, 2020

- CDT
Sales and BizDev Track Opening Remarks
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Erika Isett (She/Her)
Erika Isett (She/Her)
AppSumo, Senior Partnerships Manager
Jose Martins (He/Him)
Jose Martins (He/Him)
Hubspot, HubSpot for Startups

Join as Erika Isett kicks off the Sales and BizDev Track.

- CDT
Frictionless Selling: Removing Friction to Accelerate Growth
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Jose Martins (He/Him)
Jose Martins (He/Him)
Hubspot, HubSpot for Startups

Most Startups rely on the sales funnel – moving prospects through the sales process in a predefined way to help generate new business. While applying force for growth is important, the most successful startups in 2020 are focusing their attention on removing friction from their sales process. Enter Frictionless Selling: a way of rethinking sales to effectively reduce friction and create more convenient experiences for both the buyer and the seller. 

This presentation will review: 

  • Frictionless Selling: what is it and why does it matter? 
  • The evolution of sales in search of Convenience 
  • The 3-step Process to implement Frictionless Selling: Enable, Align, Transform