Wednesday, October 7, 2020

- CDT
2020 PR and Marketing Planning for Startups, Take Two: What to Do Now
Join on Hopin
Jonathan Dampier (He/Him)
Jonathan Dampier (He/Him)
Revionics, SVP Global Marketing
Laura Russell (She/Her)
Laura Russell (She/Her)
Adlucent, Senior Director of Marketing
Mariana Fischbach (She/Her)
Mariana Fischbach (She/Her)
Ketner Group Communications, Director of Media Relations

2020 PR and marketing planning was derailed for many companies far too early this year, especially startups who looked to 2020 as the year to make their public launch. The pandemic has forced companies to scrap carefully laid business and marketing plans and adjust at lightning speed to constantly changing conditions. We're now at the mid-point of 2020, and the question is: what comes next for marketers? Despite the ravages of the coronavirus, we're seeing some signs of optimism. Startups are focused on the future and have moved quickly to pivot their products and services to meet the uncertainties of the post-pandemic world. Companies are rethinking business models, looking for new opportunities to help their customers succeed, and aligning their marketing and PR plans accordingly. So, how can you take your bearings and set a new marketing course for the remainder of the year? 

Here are some initiatives that are a must for every company and marketer.

  • Re-examine your brand proposition.
  • Innovate Fearlessly
  • Focus on the fundamentals
  • Reallocate your unspent marketing budget