Wednesday, October 7, 2020

Building Community: Your Competitive Advantage
Join on Hopin
Holly Firestone (She/Her)
Holly Firestone (She/Her)
Venafi, Head of Community

Community is one of the big buzzwords of 2020. We're working remote, events are canceled, and people are looking for the right balance between human connection and digital overload. Software giants like Salesforce, Atlassian, Slack, Square, Asana, and so many more have built thriving B2B communities. They've helped their customers engage during these difficult times by leveraging the incredible customer communities that they've built.

In this session, Holly will share her experience building community for Atlassian, Salesforce, and now Venafi, digging into how these companies built their communities. You'll get a high level overview of the most important things to think about as you build community including ROI, Team Structure and Roles, Engagement, Incentivization, and Resources.

This session is for any company or organization that's "community curious," and wants to know where to start, what to expect, and mistakes to avoid.

Holly started working in the Community industry as a Community Manager for a nonprofit 10 years ago. She's spent the last 8 years building and running community at Atlassian, Salesforce, and now Machine Identity Management startup, Venafi. She also does pro-bono work, advising the Pledge 1% Foundation on their community strategy.