OPEN TALK (API): There’s Data in That Data: Using APIs and NLP to Enrich Data Before the Analytics

API World Main Stage
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Brian Munz, Product Manager, NL API & Developer Experience

Brian is the product manager of the NL API & DX at He spends his days working to best bring the powerful capabilities of's natural language processing into the world of developers. Eons ago, he started his working life as a developer in Pharma and e-commerce before moving into the data space, working in developer relations and product.

When not wrestling with APIs, Brian spends his time hanging out with family & friends, woodworking, playing and listening to music, and generally wandering through the woods of Pennsylvania. Brian is also a board member of We See Hope USA ( and is passionate about the importance and value of corporate social responsibility.

As anyone who’s worked in BI will tell you, visualization may be the flashy part of analytics, but a lot of hard work is needed in order to ensure the data is primed and ready.  While the effort is being made to clean, blend, and normalize data, APIs can be a powerful way to analyze the data as part of the preparation process, augmenting the data set to uncover deeper insights and make the data easier to understand.  In this presentation, you will see how natural language processing can be part of your iPaas or data preparation flow, adding structure to your unstructured data and adding metadata to enhance your ability to visualize and communicate insights.  There’s data in your data, and it could be the key to maximizing your analytics.