Thursday, October 29, 2020
As a C-Level executive, you understand that a hypothesis-driven market strategy is key to the success of your business. Increasingly, however, the IT Department is taking over, using data analysis to furnish “answers” and creating an environment where hypotheses ending in questions are “defeats.” You know that data explains the past while your domain knowledge and experience informs the future. If this success/failure climate takes hold and persists at your company, your business will fail. IT is analyzing the past, but they are mistaking it for the future. For the holistic health and future of your business, you must reclaim your hypothesis-driven methodology. You must use your experience to reconnoiter analyst perspective, remind all of company credo, and recalibrate to encourage hypothesis-driven analysis.
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