FutureNow Stage

Innovation Pavilion

Monday, February 28, 2022

- WAT
THE GRAND RE-OPENING: #AFRICANXT 2022
Ngozi Odita
Ngozi Odita
AfricaNXT, Founder

10 years in the making ... Join us for the grandest of openings!

Having been forced to sit out 2021, we CANNOT wait to re-open our doors and welcome everyone back to our campus. This opening day is extra special because we're celebrating 10 years of being a part of Africa's tech ecosystem.

You definitely don't want to miss this session, we'll be jump-starting the week in the most awesome way possible. Be sure to arrive early.

After the opening presentation join our Executive Director Ngozi Odita, the #AFRICANXT team and special guests for lite bites, coffee, & networking

#PROTIP ... Arrive early to beat the registration and badge pick-up rush.

Please be advised as per COVID-19 Protocols, everyone will have to go through a health screening before entering the venue.


                                       This session is hosted by AfricaNXT 

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THE CHANGING FACES OF CONTENT CREATION IN AFRICA: HOW WILL OUR STORIES BE TOLD IN THE NEXT 10 YEARS?
Chuks Nwanne
Chuks Nwanne
The Guardian Newspapers on Saturday, Editor
Yinka Obebe
Yinka Obebe
Collective Media Services, CEO
Tayo Aina
Tayo Aina
Filmmaker and photographer
Tomiwa Aladekomo
Tomiwa Aladekomo
Big Cabal Media, CEO
Abimbola Kayode Badmus
Abimbola Kayode Badmus
Vskit, Public Relation/Marketing Manager

The Nigerian content creation industry has evolved into a globally recognised one. Today, there is an increasing number of content creators with a much larger portfolio of content that cuts across traditional and digital media.

Our panel will consider the changing faces of content creation across time. We’ll explore the role of technology and social media in this evolution, focusing on what this change means for Nigerian content creators and what the future holds.


                            This session is hosted by The Guardian Nigeria

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TAPPING INTO THE DIGITAL AGE OF INFLUENCER MARKETING
Modupeoluwa Adekanye
Modupeoluwa Adekanye
Pulse Nigeria, Head, Influencer Partnerships
Bidemi Zakariyau Akande
Bidemi Zakariyau Akande
LSF|PR, Founder/Head of Public Relations
Ify Mogekwu
Ify Mogekwu
Ify’s Kitchen, Owner
Fisayo Fosudo
Fisayo Fosudo
Fisayo Fosudo - YouTube, Visual Storyteller & YouTube Creator
Pamilerin Adegoke
Pamilerin Adegoke
ThePamilerin Media, Creative Head

This session will speak to the fast rising influencer marketing industry in Africa. Our panelists will discuss the industry, address the challenges of creators, and proffer new paths by which brands can collaborate with influencers to connect with their audiences more efficiently and organically.

- WAT
WAYS OF SEEING: THE FUTURE OF ART X TECHNOLOGY
Jepchumba
Jepchumba
African Digital Art & Nandi, Founder
Niyi Okeowo
Niyi Okeowo
Art Director and Photographer
Anthony Azekwoh
Anthony Azekwoh
Digital Artist and Author

Today, everything is digital and it’s nearly impossible for many of us to imagine a life without technology, and art continually branches into new forms and integrates new technology including digital media, virtual reality, augmented reality, gaming platforms, crypto-currencies, blockchain and non-fungible tokens. This session explores the intersection of art and technology, and its ability to transport viewers to diverse realities where static expression is transformed into lifelike experiences and the very nature of life on earth is like a toy.

The session further delves into the innovation of NFTs and how it has introduced new artists to the art market while creating a growing speculative frenzy among buyers and an intervention of digital assets available in limited quantities tracked on the blockchain. The versatility of NFTs enables artists to harness their artistic freedom and it permits much greater accessibility to the art world and increased sales beyond traditional revenue streams and the gallery sales chain. On the other hand, some argue that digital art and NFTs are not real because they are computer-generated and not physically tangible. However, the artistic techniques must progressively develop and reflect growth in the context of contemporary times.

As art continues to evolve and provide new ways to experience the world, this session poses the question of What is the future of art and technology? How does art predict and reveal the future? How will art exhibitions change in the future? How will digital art revolutionize the global art market? What is the longevity of the blockchain and NFTs?

                               This Session is Hosted by NXT.ART

Tuesday, March 1, 2022

- WAT
CREATING A LIFETIME SUSTAINABLE BALLING STRATEGY
Omobolaji Ajibare
Omobolaji Ajibare
TheSocialmediaoga, Social Media manager coach
Tunji Andrews
Tunji Andrews
Awabah, CEO
Ashley Immanuel
Ashley Immanuel
EFinA, CEO
Oguche Agudah
Oguche Agudah
PenOP, CEO

In recent times, the ultimate show of success for the Nigerian youth and quite frankly, youth across the world have been flashy cars, expensive gadgets, the occasional house, and designer clothing.

While these things aren't bad, if all young Nigerians think about is how to "ball" now and ignore the fact that they need to actively plan and save towards retirement, millions will end up in penury.

Our session will shine the light on proven ways to enjoy their lives now and at retirement. This is especially important for professionals in the creator economy who are solely responsible for their retirement planning.

By demystifying micropensions, our panelists will show young people that thorough financial planning involves saving and investing for short-term needs and long-term ones like retirement because really the goal is to "ball" for every season of life.


                                             This session is hosted by Awabah  

- WAT
INVESTMENT - LET NOTHING STOP YOU ON YOUR WAY TO PROSPERITY
Hero Daniels
Hero Daniels
Moderator
Wole Adeniyi
Wole Adeniyi
Stanbic IBTC Bank, Chief Exceutive
Bunmi Olarinoye
Bunmi Olarinoye
Stanbic IBTC Stockbrokers, Executive Director
John Okhueleigbe
John Okhueleigbe
Stanbic IBTC Pension Managers, Head, Micro Pensions
Wunmi Ehis-Uzenabor
Wunmi Ehis-Uzenabor
Stanbic IBTC Asset Management Ltd, Executive Director, Operations

The session seeks to acquaint individuals new to the stock market with basic investment terms and enlighten them about the various and simple ways of earning wealth through investments with minimal funds. The discussion will border on what to know before making investments, the benefits of investing, how to invest in line with risk appetites and so on. The audience is suitable for everyone seeking to know more about investments.

At the end of the session, the audience will know how to assess their risk appetite and requirements of making an investment. The audience would have also learnt the various types of investments then the benefits and usefulness of investments. 

Africa NXT 2022 is focused on reimagining Africa’s economic developments. Stanbic IBTC through its various initiatives, products and services is committed to Nigeria’s prosperity and Africa at large. 


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- WAT
BUILT TO LAST: HARDCODING RESILIENCE INTO THE DNA OF YOUR BUSINESS
Ngozi Akinyele
Ngozi Akinyele
Union Bank of Nigeria, Head Strategic Brand Management
Ojoma Ochai
Ojoma Ochai
CC Hub, Managing Partner of The Creative Economy Practice
Bukola Akingbade
Bukola Akingbade
Kucheza Gaming, Founder and CEO
Lola Cardoso
Lola Cardoso
Union Bank of Nigeria, Head, Retail Banking & Digital

Throughout history, seasons of great crisis have fueled periods of accelerated growth and innovation driven by a collective desire to create a better world.
The bubonic plague birthed the Renaissance period, an era of enlightenment in art, music, and creativity.
The Spanish Flu pandemic of 1918 ushered in the “Roaring 20s” which saw the mass production of automobiles, telephones, film, radio, and electronics in the Western world.
Today, as the world emerges from the throes of COVID-19, advancements in metaverse activity, cryptocurrency and NFTs are already defining the post-pandemic era. Even as our continent continues to grapple with worsening economic conditions, political instability, human capital flight and more, Africans are poised to leapfrog into a more prosperous future by leveraging technological tools such as Blockchain, Robotics & AI, and more.
If history is a reliable predictor of the future, we may be entering the golden age of our time. Those who will win must have resilience, foresight, agility, innovation hardcoded into their DNA. In this session, we will discuss how Union Bank, now in its 105th year, has cracked the resilience code, and what emerging entrepreneurs and forward-looking organisations should do now to prepare for success in the future.

- WAT
POWERING INNOVATION FOR THE NEXT BILLION: THE ROLE OF LOCAL INVESTOR COMMUNITIES
Stephanie Etiaka
Stephanie Etiaka
Wennovation Hub, Head Operations
Subomi Plumptre
Subomi Plumptre
Volition Capital LLC, Director
Olabinjo Adeniran
Olabinjo Adeniran
Future Africa, Co-founder & Growth Partner
Fiyin Ogunlesi
Fiyin Ogunlesi
OUI Capital

As at  Q3 2021, startups in Africa had raised  $2.9Bn+ in over 515 deals according to data from Africa:The Big Deal. While most of the funding comes from investors abroad, local investors are often the ones writing cheques for early stage start-ups, usually at the pre-seed and seed stages. According to Partech, early stage companies accounted for 64% of the 359 funding rounds above $200K in 2020, representing $220M of the $1.4Bn invested in startups on the continent. 

Local investors often have first hand experience of the challenges these startups are attempting to solve and are best positioned to provide advice and honest feedback to the founders in addition to early funding (usually between $25K to $100K) needed for these startups to build out their solution and acquire the early customers to validate their solution. More money in the hands of local investors would mean more early stage startups getting funding. These early bets give startups a fighting chance.

At the end of the panel session, attendees should be able to understand: 
[1] Fundraising models being adopted by local investors in Africa
[2] The roles and functions of VC platforms in promoting Innovation in Africa
[3] How we can build more robust local investor communities in Africa


                              This session is hosted by Blacklight Solutions


Wednesday, March 2, 2022

- WAT
MINTING MUSIC: NFTs POTENTIAL TO DISRUPT THE AFRICAN MUSIC INDUSTRY
Favour Ogunlana
Favour Ogunlana
Big Cabal Media, Head of Partnerships
Jepchumba
Jepchumba
African Digital Art & Nandi, Founder
Aibee Abidoye
Aibee Abidoye
Chocolate City Music, Executive Vice President

According to a report from NonFungible.com, the sales of digital Non-Fungible Tokens (NFTs) soared to more than $2 billion in the first quarter of 2021- more than 20 times the volume of the previous quarter. This total excludes the sales of NBA Top Shots – the NBA video highlights are being turned into NFTs with sales exceeding $470 million in Q1 2021 and the NFT sold by Beeple for $69 million in the same quarter.

This year, the NBA Top Shot NFT has generated $200M in gross sales while spending very little on marketing. It’s grown so efficiently because users have felt like owners and part of something bigger than themselves. NFTs have created a platform that enables true peer-to-peer marketing, fueled by community, excitement, and ownership. This decentralized platform goes beyond art and film to memes, memorabilia, and music- the list goes on. In February 2022, Snoop Dog announced that Death Row Records would be an ‘NFT Label,’ making it the first NFT label on that scale to operate in the metaverse. This follows news of Snoop Dog releasing his latest album on the blockchain on February 11, 2022, and selling over $44 million worth of NFTs in five days. In August 2021, Tory Lanez, a Canadian rapper released an NFT album and sold a million copies in 57 seconds, generating more than $400,000 in initial gross sales and resales through NFTs.

Increasingly, technology is changing how people create music and consume music. Nowadays, songwriters can record and release albums without landing a record deal. The panel will highlight how African creators can capitalize on Web3 and the emergence of NFTs to make a significant positive impact in the African music industry and create sustainable wealth for creators. The panel also aims to proffer a sustainable alternative to incumbent social media platforms that have locked creators into a bundle of distribution and monetization- where creators do not get paid the value of their work. 


                                  This Session is Hosted by Nandi

- WAT
THE FUTURE OF MUSIC DISCOVERY IN A DIGITAL AGE
Ada Njemanze
Ada Njemanze
PR & Communication Consultant
Addy Awofisayo
Addy Awofisayo
Sub-saharan Africa YouTube, Head of Music
Tyeng Gang
Tyeng Gang
Urban FM, Head of Programs
Obinna Agwu
Obinna Agwu
Talent manager, A&R & Podcast Host, Listening Sessions
Rima Tahini
Rima Tahini
Mavins Records, Director of A&R

Discovering new music has never been easier for fans, especially in the current digital age with TikTok and Instagram Reels. At the forefront of the ever-changing music curation landscape, our panellists will tell you where discovery is heading and how artists can find new fans by aligning themselves with the discovery trends.


                                 This Session is Hosted by TuneCore

- WAT
MINING CONTENT IN AFRICA EXPORTING TO THE WORLD
Henry Ugwu
Henry Ugwu
Glitch Africa, Head, content and digital strategy
Best Amakhian
Best Amakhian
Glitch Africa, CEO/ co- founder
Nedu Wazobia
Nedu Wazobia
Media Personality and Content Creator
Korty
Korty
Content Creator / Youtuber
Titilope Adesanya
Titilope Adesanya
Empire, Product Manager

The content creation market has exponentially skyrocketed in terms of talent inclusion, revenue generation and reach. The advent of social media and global spaces have made it increasingly easier to create and promote content from Africa to the world.

Regardless, content creation in Africa is still at the development stage. We are nowhere near the biggest markets in the world. There is a huge disparity between the kind of content we churn out in Africa with what the biggest names create globally. This is mostly down to culture, budget and market need.

Our panelists understand that Africa needs a fervent content revolution. They will proffer solutions while sharing insights on the back of a vast wealth of experience on how to move the industry from the development to maturity stage.

There are many key players to be considered as well as numerous dynamics that may progress or hinder the movement. We will inspect all these factors such as content creators, creatives, collaborators, content-sharing platforms, distributors, social network aggregators and many others.

The panel will also take a deep dive into the role of government, corporate institutions and tech in the growth of the content creation market in Africa. 


                              This Session is Hosted by Glitch Africa

- WAT
GENERATING REVENUE ON MUSIC WITHIN THE MASS MARKET
Martin Nielsen
Martin Nielsen
Mdundo.com AS, CEO
Scot Eritemu
Scot Eritemu
Opera Mini (Africa), Product Manager
Funso Finnih
Funso Finnih
MTN Nigeria, Head Media and Entertainment Services
Jude "MI" Abaga
Jude "MI" Abaga
TASCK, CEO

Africa is expected to grow to half a billion people online by 2025 but with an average data consumption of around 10MB / day, the mass market is still highly difficult to access. Low-income consumers opt for mp3 downloads of music, often illegally and without benefitting the content creators. In this panel Mdundo CEO, Martin Nielsen will discuss how the mass market is consuming content online. 


                                     This Session is Hosted by Mdundo

Thursday, March 3, 2022

- WAT
THE ROLE OF CIVIL SOCIETY IN SUSTAINING DEMOCRACY IN AFRICA
Iyanuoluwa Bolarinwa
Iyanuoluwa Bolarinwa
BudgIT Foundation, Senior Program Officer
Oluseun Onigbinde
Oluseun Onigbinde
BudgIT Foundation, Director
Oluwatosin Alagbe
Oluwatosin Alagbe
PTCIJ, Program Director

The closing of safe spaces and Democracy has been the latest  trend across the continent and what we have seen so far is that people, activists and civil society leaders do not have the safe space of asking questions or engaging tyrannical government or regime as they will like to be called. We have seen that there will be no economic stability in a country which does not allow for institutions to run without the influence of the executive. We have also seen the clamp down on the internet, social media networks and the continuous jailing of activists who speak up in different African countries or who demand for transparency and accountability.  We understand that to build better citizenry, the need to continuously engage in civic education and inspire the office of the Citizen- which is the greatest office in the land- to hold the government to account and remind elected representatives that they hold the position in trust and not perpetuity.

This session will highlight the challenges across board, look at the solutions of the past and where they have failed and see how new thoughts can help scale through the cancer which is eating deep into the fabric of our Democracy.  


                                   This session is hosted by BudgIT Foundation

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UNDERSTANDING GEN Z: FUTURISTIC INSIGHTS FOR CIVIC TECH ORGANISATIONS
Gusi Tobby
Gusi Tobby
Girl Hub Africa, Executive Director
Obinna Osisiogu
Obinna Osisiogu
WeVote, Convener
Gabriel Okeowo
Gabriel Okeowo
BudgIT Foundation, Principal Lead/CEO
Iyinoluwa Aboyeji
Iyinoluwa Aboyeji
Future Africa, Founder & General Partner
Adetola Onayemi
Adetola Onayemi
Norebase, Chief Executive Officer

In October 2020, Nigerian youths staged a series of nationwide peaceful protests for 12 days –an affirmation of young citizens’ democratic and constitutional right to peaceful assembly as well as freedom of association. The protests had a snowball effect on the consciousness of citizens, especially young people, who become increasingly active in demanding quality services across other sectors.

The emergence of these active citizens, particularly Gen Zs, have important implications for reforms across all sectors. Citizens, leaders and most importantly, civic tech organisations need to pay attention to major trends shaping this call for a better governed country.

Gen Zs in Nigeria have been tagged the “SòròSókè” generation which simply means “SPEAK UP”. This group of young individuals born between 1997 and 2015 embody traits that are sure to shape our collective future in the coming decades. In 2021 they are 6 - 24 years old but in 2031 (next 10 years), they will be 16 - 34 years old. Most will then  be of voting age and own an incredible opportunity to shape the 2031 elections as awareness and engagement increases in 2023 and 2027.
What a potential turning point this would be for Nigeria if we set the agenda today!

An in depth look into the correlations and trends that are present within Gen Zs will reveal key insights civic tech organisations can leverage to grow in their endeavours and continue expanding their reach with the next generation of leaders, trailblazers and visionaries.

Through this session, we seek to explore the trends among Gen Zs that makes them a potentially indomitable force in birthing a new Nigeria and how Civic Tech organisations can harness this force in creating mechanisms that empower young people in their demand for good governance.

Key Take-Out

Attendees will leave the session with a broader perspective of how and what young people think about governance. And how Civic Tech organisations can tap into their strengths and traits to create solutions that empower, inspire and unite them in their demand for good governance and active engagement in civic duties.


                          This session is hosted by Enough is Enough Nigeria

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COMMUNITY CENTERED DEVELOPMENT: A CASE FOR COLLABORATION AND SUSTAINABLE SOLUTIONS
Alero Ayida-Otobo
Alero Ayida-Otobo
Incubator Africa / Project Ark Initiative, Founder / Chair
Jennifer Soba-Pearse
Jennifer Soba-Pearse
GiveBackNigeria, Founder
Tonye Cole
Tonye Cole
Sahara Group / MindSwap Initiative, Co-Founder / Visioner
Emmanuel Dania
Emmanuel Dania
Project Ark Initiative / AmourOG Oil and Gas, Board of Trustees / CEO
Tolulope Makinwa
Tolulope Makinwa
Tolulope Makinwa Initiative for Africans, Founder / CEO

Poverty is multidimensional, and both a root cause and a symptom of the cycle of underdevelopment on the African continent. As such, any proposed solution for eradicating the menace should be multi-sectoral and inclusive in every sense of the word.

We have an opportunity to create sustainable systems of development when the government, especially at the local level, and private organizations work together to engage the minds of local residents in generating ideas and solutions for problems that are specific to them. There is a gap between solutions and recipients that need to be addressed for progress to be sustained.

The Panel will discuss the merits and gaps of current poverty eradication efforts, highlighting the opportunities that true community-centred development provides, and discussing the frameworks for solutions that are multi-sectoral and inclusive in every sense of the word. The key focus of these opportunities will be the human resource with conversations on how they can be adequately inspired and equipped to become the solution providers for their own specific problems. The panel will also highlight methods and processes for engaging private financiers and the government for support, as they have experience and success in doing this.

We want the audience to leave with a different perspective on bringing development to vulnerable communities while shifting their ambitions from only personal advancement to collective and collaborative progress. They will learn how to see opportunities for communal development in the midst of challenges, while also understanding new methods of engaging the government, especially at the local level, understanding their roles and holding them accountable to community engagement and development.


                           This session is hosted by The Project Ark initiative

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MOVING FORWARD STEADILY: SOCIO-ECONOMIC SIGNIFICANCE OF DEPLOYMENT OF 5G SERVICES
Dr Omoniyi Ibietan
Dr Omoniyi Ibietan
Nigerian Communications Commission, Head, Online Media
Usman Aliyu
Usman Aliyu
Nigerian Communications Commission, Head, Space Services, Spectrum Administration Department
Babagana Digima
Babagana Digima
Nigeria Office for Developing the Indigenous Telecoms Sector, NODITS, Team Lead
Tony Ikemefuna
Tony Ikemefuna
Fixed Networks and Converged Services, Head

The deployment of 5G services in Nigeria has been approved by the Federal Government of Nigeria. What impact will 5G services have on society and industries? How can this technology be leveraged to achieve socio-economic benefits?

This discussion will bring together key stakeholders to discuss the significance of deploying 5G services in Nigeria and across Africa, particularly focusing on the derivable benefits of 5G services to individuals, businesses and the national economy. This panel will also address community concerns and misinformation on 5G technology and its impact on citizens and society.

This session will also provide insights into the Nigerian Communications Commission and federal governments process for engaging stakeholders through consultation, dissemination of information and an open vendor bidding process.

Ultimately attendees will leave this session:
[1] More informed on 5G technology,
[2] With a better understanding of how 5G service will be rolled out in Nigeria
[3] Knowledge of opportunities that can be harnessed to improve quality of life, businesses and the economy.  

              This session is hosted by Nigerian Communications Commission

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HASHTAGS TO BALLOTS: THE POWER OF SOCIAL MEDIA TO INFLUENCE NIGERIA'S 2023 ELECTIONS
Aisha Yesufu
Aisha Yesufu
Citizen's Hub, Founder
Samson Itodo
Samson Itodo
YIAGA Africa and #NotTooYoungToRun movement, Founder
Joshua Olufemi
Joshua Olufemi
Dataphyte, Founder
Atedo Peterside
Atedo Peterside
President/Founder, Anap Foundation
Yemi Adamolekun
Yemi Adamolekun
Enough is Enough Nigeria, Executive Director

Advancements in technological innovations are increasingly disrupting democracies across Africa, with the emergence of an empowered electorate and decentralized access to governance. We’ve seen this play out at different levels, through citizen-led social movements such as Nigeria’s #EnoughisEnough and #EndSARS protests; Ghanaians’ clamor to #FixTheCountry; and the world turning #BlueForSudan.

Now more than ever, social media has the power to change not just the message, but the dynamics of nation building. Through the use of social media in elections and governance, political participation has become less private and more susceptive to public perception. How do we channel this social consciousness from online to offline citizen engagement, with the objective of influencing electoral processes that truly represent the voice of the people?

Ultimately, the session will aim to broker a stakeholder centric solution to a pressing challenge, leveraging the Africa NXT platform and StateCraft Inc.’s experience in driving good governance and sustainable citizen participation programmes.


                                        This session is hosted by StateCraft Inc


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ONE MARKET: OPPORTUNITIES. PROSPERITY.
Rotimi Olawale Opeyemi
Rotimi Olawale Opeyemi
JRFarms Africa, CEO/Founder
Rotimi Olawale
Rotimi Olawale
YouthHubAfrica, Founder
Wemimo Adewuni
Wemimo Adewuni
Media Founder, Trainer and Consultant
'Tola Onayemi
'Tola Onayemi
Norebase, Chief Executive Officer
Oremeyi Akah
Oremeyi Akah
Interswitch, Chief Customer Success Officer

Africa is being viewed as the last frontier for man in almost all ramifications. Ever since the beginning of the industrial revolution, Africa has trailed the world in terms of innovation and development and this has continued into the 21st century. However, Tech is giving Africa some form of springboard to plug into the world economy beyond being the raw material compound of the world. The advent of tech offers Africa an opportunity to key into the world economy. It is therefore important that we create policies that enhance the growth of African markets in the global emerging markets.
 
“One Market” is a panel-styled conversation that seeks to bring together young professionals, Pan-African entrepreneurs, emerging marketers, social activists and stakeholders to discuss the rapid development of the African market, the current technological trends and its key role in intra-African Trade.
 
The biggest challenges faced by African markets include currency exchange, import-export regulations, access and utilisation of digital and technology amongst others. Importantly, Africa has a large expanse of brilliant young people who can tap into the worldwide gig economy but are stopped from doing so due to challenges caused by our regulatory framework. This conversation will highlight the history of policies, the present policies and how the present realities can influence policies in such a way that it brings economic prosperity to Africa. A deep dive into the realities of African markets and opportunities for growth by industry experts will bring to foresight areas for improvement and encourage off-stage conversations.


***************This session is hosted by YouthHub Africa********************

Friday, March 4, 2022

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THE NEW NORMAL FOR THE OUT OF HOME INDUSTRY
Ope Filani
Ope Filani
JCDecaux Nigeria, Sales Director
Emmanuel Ajufo
Emmanuel Ajufo
The Outdoor Advertising Association of Nigeria, President
Chike Oputa
Chike Oputa
Aegis Media Fuse Nigeria, General Manager

One of the oldest forms of promotion, outdoor or out-of-home (OOH) advertisement is employed by advertisers to promote their products and services in public spaces. The advertisements can be placed on billboards and posters; in bus shelters, airports, shopping centres, kiosks and stadiums; inside and outside buses, trains and taxis. Outdoor advertising represents a cost-efficient and long-lasting form of advertisement with wide coverage.

Since the start of the pandemic however, restrictive measures on people movement, including mandates for remote working and social distancing and closure of all commercial activities adversely impacted the market for outdoor advertising all through the year 2020. Fortunately, outdoor advertising is among the many sectors that  showed recovery signs all through 2021. This session will look at how the leveraging of new technologies and the adoption of new approaches to programming media played a roll in the recovery.

With adoption of outdoor advertising formats moving beyond the conventional boundaries of the retail sector, emerging end-user industries include the financial services industry (i.e. banks, financial institutions), hospitals, schools, and organizations for employee communications, among others. Several major advertisers have started expanding their capabilities for in-house programmatic media buying. New technologies like visual sensors and mobile location data are anticipated to take forward programmatic in the Digital Out Of Home industry, taking it away from the realm of real estate to a data centric service that can compete in the digital era.

Our panel will offer insights into the new model of the out of home industry, the impact of innovation on the new normal and the role of legislation in ensuring a business already facing a difficult time gets the support it needs to survive.

In addition, we'll explore the role of audience planning in uncovering new opportunities to engage the audience as opposed to media planning that used to be the norm. .

Finally, our panelists will also share best practices on how programmatic media buying has changed the game for all stakeholders in the advertising industry.


                                   This session is hosted by JCDecaux Nigeria

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DISCOVERING, EXPERIENCING AND LOVING YOUR CITY
Adebayo Adenekan
Adebayo Adenekan
Lost In Lagos, Head Admin and Finance
Uzoamaka Umeh
Uzoamaka Umeh
El Padrino Restaurants Limited, Founder
Taiwo Kamson
Taiwo Kamson
Foodie in Lagos, Founder
Edache Obe
Edache Obe
CEO/Founder, Dacheo Media And Branding

This session will cover a conversation around the business and consumer relationship journey, the bottlenecks and how Lost in a City is positioning itself as a platform provider to her bridge this gap and make the process seamless. e.g
For businesses a proper customer acquisition and customer service appreciation solution and for consumers a better customer experience journey. 


                            Session is Hosted by LOST IN LAGOS