Monday, February 28, 2022
Over five decades after the establishment of a regulatory body for the practice of public relations in Nigeria, there remains an alarming level of opacity about the practice and ignorance of its value to businesses and society. Across the entire marketing function, public relations remains the desperately poor sibling, struggling in futility to show up and take its rightful place on the table where critical decisions are being made.
Our Masterclass will address this challenge, and also articulate public relations’ value in Africa’s digital-first economy with Nigeria as a case study. We will discuss public relations’ perception issues in Nigeria viz a viz the significant work being done by contemporary professionals in other countries to maintain and elevate the value of the profession.
Our facilitators, experienced public relations professionals, will guide participants in understanding how to assess clients’ briefs, craft compelling strategies beyond media engagement, determine best rates and continuously deliver value to clients to secure long term retainers.
This session is hosted by Nigerian Women in Public Relations
Tuesday, March 1, 2022
Society is continuously evolving at an exponential rate. Gen-Z (youth aged 9-24 years) face a lot of pressure that many parents didn't experience growing up. Some of these pressures stem from self-esteem issues, academic or professional career-path stress, bullying, depression, cyber addiction, and anxiety over friendships and relationships. As algorithms increasingly choose what we watch, listen to, or whose opinion we hear on social media and other digital platforms, the fundamental questions of ‘Who am I?’ ‘What do I want to do?’ ‘What do I stand for?’ ‘How can I contribute to something bigger than myself?’ are increasingly challenging to define. Parents of teens are often focused on kids’ academics, and general welfare while overlooking their health, social and emotional learning, creative endeavours, and transition to work. What used to work on the path towards ‘success,’ often gets imposed on our youth, without truly understanding the information, innovation, and pathways to the possibility that exist ahead of them.
Our Gen-Z kids on this continent are brilliant and motivated. When our youth have ideas and are ready to work for change, how do we build their mindset, resilience, self-esteem, and habits to carry them forward? How do we empower them to speak their truth, share their voice, and contribute meaningfully to this ever-changing world? We've seen where traditional paths of success and the pressure to achieve have taken over and have left many youths more lost, dazed, and confused, than ever. If we provide them 'with the best,' that can potentially lead to entitlement, inertia, and an overall lack of direction. This podcast episode will talk about how we can support Gen-Z to build the life skills necessary to deliberately decide the impact they want to make on the world around them and to lead with courage and empathy. We will first define the challenges facing our youth and future leaders today, and then talk about nurturing self-awareness, world-awareness, and purpose-driven action - as parents, teachers, bosses, coaches, mentors, peers, and leaders.
Lumination-Z is a purpose-centric thought leadership content platform and community for adolescents on the African continent aged 13 to 19 years. We are committed to building a generation of purpose-driven leaders that will be equipped with the mindset, skill-sets, and emotional intelligence to make sure the continent of Africa prospers. Our content and experiences include social media platforms, podcasts, workshops, events, immersive experiences, and resources targeted to Gen-Z. We are building a nation of bright lights and we’re starting early!
This session is hosted by Lumination Global Network
Thursday, March 3, 2022
It is no secret that Africa is the newest frontier for technology development and experiencing a bit of a global glow up. With an abundance of natural resources, the Continent continues to offer Western investors an abundance of opportunities. Through the pandemic, society has become dependent on technology in new and profound ways. Similarly, the global digital divide remains vast and polarizing. African nations are no exception to these disparities, and ultimately, will face challenges of discerning true investment from exploitation. While richly melinated people of the Continent do not experience a white supremacist problem like their Black sisters and brothers in the United States, Africa is still recovering from the effects of imperial colonialism and fighting against further exploitation from outside nations seeking her abundance.
This workshop will take a deep dive to collectively explore the consistent pattern of intersectional disenfranchisement that occurs along racial, gender, and socio-economic lines and experienced by black people globally.
Workshop facilitators will leverage their experience as a Black women-led organization based in the United States focusing specifically on building community relationships by using race and racism as a vehicle to engage people in conversation, and by extension, build community. Outside of the United States, gender and socio-economic disparities remain consistent; however, where racial lines are not dominant, there are still issues of classism, sexual orientation, religious and tribal affiliations that create barriers for collaboration and community building. Facilitators will discuss how much of this is deeply rooted in colonialism, and by extension, white supremacy.
The goal of this session is to offer tools that can help to dismantle colonialism and strengthen relationships among Black leaders in tech. While technology is part of our collective future and gives Black people throughout the diaspora a foothold into generational wealth, it is an extension of capitalism, a colonial system. While we can not single-handedly dismantle colonialism, we of the global majority can create and expand without imitating our colonizers.
This session is hosted by RACE TALKS
***** THIS SESSION IS HAPPENING VIRTUALLY ****
Friday, March 4, 2022
According to a report by Mckinsey Global Institute, progress towards gender equality has stalled, and Africa’s women lag behind their sisters in most other regions in most areas of their life. For Africa to reach its targeted potential women need to be empowered as the challenges being faced by the continent are likely to be reduced when women play an identical role in the labour market like their male counterparts.
Progress can be made but it has to be a deliberate effort from institutions, individuals, and government bodies combined, our panel session will focus on the role institutions can play to empower women, how individuals women could leverage technology, and institutional objectives to empower women of this generation and the next, and also how institutions can support through policies and laws.
In addition, we will review real-life case studies where there have been deliberate efforts towards empowering women, what have been the challenges, and the resultant outcome. Finally, we will also be sharing relevant industry knowledge on how women could get stakeholders involved in causes that empower women.
This session is hosted by Herconomy
For centuries, one narrative that has been promoted in many societies is the one about the girl child and as handheld technology increasingly becomes a regular part of children’s lives, there's no denying that social media is impacting the way young girls view themselves.
Using the platform provided by Africa NXT and inspiration from the book ‘African Power Girls', the author, Adebola Williams seeks to bring mainstream the conversation and required commitment in building our young girls to be future-ready, helping them find their superpower to become the best version of themselves.
These discussions would center around clear ways of using the power of communication and especially social media to combat narratives that entrench misogyny and chauvinism into young girls, strategically targeted at disempowering and limiting them.
The session will be divided into three parts:
The first part would be a short reading from the book, followed by a keynote address, while finally, the panel will then delve into why we must tell these stories and the scope of influence of social media and our roles as individuals in building this next generation of girls.
This Session is Hosted by RED MEDIA AFRICA
The SJW Show centralizes around discussing social issues that young people are currently facing in society.
In this episode we will share the stories of amazing women; showcasing their accomplishments and highlighting the great things they are doing in Africa.
Our guests will discuss the challenges they faced as women starting and growing their businesses, offering attendees valuable insights and best practices on ensuring success in any endeavour. We also aim to have an interactive and lively discussion on the importance of women believing in themselves and their dreams.
The SJW Show is about positive affirmations and reminding young women of their worth and value.
The SJW Show is hosted by The Sapphire Fire Network
According to a new report by Briter Bridges, it revealed after analyzing the funding deals that have taken place between 2013 and 2021, that only 3% of all the billions that were invested into African startups went to female-owned startups. On the flip side, 76% of the total funding during the 8-year period went to startups led by all-male teams.
This panel of leading African tech industry experts will discuss and share their insights on how to foster a more equitable and inclusive African tech ecosystem that will benefit African female tech founders who are often under-supported and overlooked in the male-dominated tech world.
Topics to be discussed:
 Why female founders are less likely than men to seek equity for their businesses?
 In the context of fundraising in Africa, what role does gender bias play?
 The importance of more African women being educated in STEM fields.
Who Should attend:
All stakeholders in the African tech sector, including female tech founders, VCs, tech reporters, and communications executives, will benefit from this panel.
This session is hosted by C. Moore Media International PR
According to World bank data, women form nearly 50% of the population of sub Saharan Africa, however studies also show that in a country like Nigeria 70% of poor Nigerians are women. The good news is that the proliferation of technology and the opportunities that technology provides has the potential to accelerate the empowerment of women.
Over the next decade, high speed data and strategic use of digital platforms will provide many women with the right tools to connect to employment opportunities, start and grow businesses online, and possibly create value and wealth. At the same time, the COVID-19 pandemic has changed the paradigm of what work looks like, transforming "work" from something that takes place within an office, within certain hours and in a central location to something that happens anytime in indeterminate locations by a distributed team.
This session will explore how we can create an enabling environment to ensure women are successful in this new world of work. The discussion will focus on equitable access to technology, knowledge of how to leverage digital tools, and the ability to function effectively within the evolving paradigm of work.
Our panelists will also offer insights on, "The Future of Women and work in Africa: In the next decade" paying special attention to the challenges and opportunities presenting by the COVID-19 pandemic.
Attendees will leave with:
 A better understanding of the skills needed to be an effective member of the work teams of the future.
 Greater insights on what work will look like over the next decade
 A roadmap for future success as an entrepreneur
 Practical approaches to address issues around access to digital tools
This session is hosted by Women's Technology Empowerment Centre - W.TEC
Did you know that for every 5 thriving startups, more than double have failed due to lack of branding? More specifically to women, research has shown that 40% of female owned businesses say that marketing skills are absent from their businesses and this in turn limits their visibility to customers as well as investors.
With these stats, it is clear that access to wealth, business opportunities and funding is heavily dependent on effectively building a profitable brand - not just a business.
The goal of this masterclass is to share practical ways in which female entrepreneurs can start creating more wealth by harnessing the power of branding because with effective branding, more female-led startups will further become visible to the investors and other stakeholders and become valued firms.
This session is hosted by Disruptiv by Design (DBD AFRICA)