Music Summit

Tuesday, March 1, 2022

- WAT
TERMS AND CONDITIONS LIVE: NA WE TOK AM O
Motolani Alake
Motolani Alake
Podcast Network at Pulse Nigeria, Editor & Lead
Melody Hassan
Melody Hassan
City FM, OAP
Excel Joab
Excel Joab
Music Exec, A&R, Acquisition and Licensing Professional

Terms and Conditions is a podcast that discusses worthy culture-related conversations with insights and varying perspectives.

Join us for the Terms and Conditions Podcast LIVE @ #AFRICANXT 2022. In this special edition of the podcast, we'll discuss a number of hot topics including: [1] the different sides to Thot culture, [2] blockchain, NFTs and the music industry, and [3] the fate of Nigerian sports leagues.

Get ready for an interactive lively and entertaining conversation, that will also provide insights on challenges and opportunities before us.

The Terms and Conditions Podcast by Pulse is hosted by Motolani Alake, a Journalist, Lawyer and Strategist, Melody Hassan: an OAP, Media Trainer and A&R; Excel Joab: Music Exec, A&R consultant, culture nut and Acquisitions/Licensing Professional.

Wednesday, March 2, 2022

- WAT
THE FUTURE OF MUSIC DISCOVERY IN A DIGITAL AGE
Ada Njemanze
Ada Njemanze
PR & Communication Consultant
Addy Awofisayo
Addy Awofisayo
Sub-saharan Africa YouTube, Head of Music
Tyeng Gang
Tyeng Gang
Urban FM, Head of Programs
Obinna Agwu
Obinna Agwu
Talent manager, A&R & Podcast Host, Listening Sessions
Rima Tahini
Rima Tahini
Mavins Records, Director of A&R

Discovering new music has never been easier for fans, especially in the current digital age with TikTok and Instagram Reels. At the forefront of the ever-changing music curation landscape, our panellists will tell you where discovery is heading and how artists can find new fans by aligning themselves with the discovery trends.


                                 This Session is Hosted by TuneCore

- WAT
MINING CONTENT IN AFRICA EXPORTING TO THE WORLD
Henry Ugwu
Henry Ugwu
Glitch Africa, Head, content and digital strategy
Best Amakhian
Best Amakhian
Glitch Africa, CEO/ co- founder
Nedu Wazobia
Nedu Wazobia
Media Personality and Content Creator
Korty
Korty
Content Creator / Youtuber
Titilope Adesanya
Titilope Adesanya
Empire, Product Manager

The content creation market has exponentially skyrocketed in terms of talent inclusion, revenue generation and reach. The advent of social media and global spaces have made it increasingly easier to create and promote content from Africa to the world.

Regardless, content creation in Africa is still at the development stage. We are nowhere near the biggest markets in the world. There is a huge disparity between the kind of content we churn out in Africa with what the biggest names create globally. This is mostly down to culture, budget and market need.

Our panelists understand that Africa needs a fervent content revolution. They will proffer solutions while sharing insights on the back of a vast wealth of experience on how to move the industry from the development to maturity stage.

There are many key players to be considered as well as numerous dynamics that may progress or hinder the movement. We will inspect all these factors such as content creators, creatives, collaborators, content-sharing platforms, distributors, social network aggregators and many others.

The panel will also take a deep dive into the role of government, corporate institutions and tech in the growth of the content creation market in Africa. 


                              This Session is Hosted by Glitch Africa

- WAT
GENERATING REVENUE ON MUSIC WITHIN THE MASS MARKET
Martin Nielsen
Martin Nielsen
Mdundo.com AS, CEO
Scot Eritemu
Scot Eritemu
Opera Mini (Africa), Product Manager
Funso Finnih
Funso Finnih
MTN Nigeria, Head Media and Entertainment Services
Jude "MI" Abaga
Jude "MI" Abaga
TASCK, CEO

Africa is expected to grow to half a billion people online by 2025 but with an average data consumption of around 10MB / day, the mass market is still highly difficult to access. Low-income consumers opt for mp3 downloads of music, often illegally and without benefitting the content creators. In this panel Mdundo CEO, Martin Nielsen will discuss how the mass market is consuming content online. 


                                     This Session is Hosted by Mdundo