Monday, February 28, 2022

- WAT
TAPPING INTO THE DIGITAL AGE OF INFLUENCER MARKETING
Modupeoluwa Adekanye
Modupeoluwa Adekanye
Pulse Nigeria, Head, Influencer Partnerships
Bidemi Zakariyau Akande
Bidemi Zakariyau Akande
LSF|PR, Founder/Head of Public Relations
Ify Mogekwu
Ify Mogekwu
Ify’s Kitchen, Owner
Fisayo Fosudo
Fisayo Fosudo
Fisayo Fosudo - YouTube, Visual Storyteller & YouTube Creator
Pamilerin Adegoke
Pamilerin Adegoke
ThePamilerin Media, Creative Head

This session will speak to the fast rising influencer marketing industry in Africa. Our panelists will discuss the industry, address the challenges of creators, and proffer new paths by which brands can collaborate with influencers to connect with their audiences more efficiently and organically.

Tuesday, March 1, 2022

- WAT
DISRUPTIVE PR IN THE IMMINENT METAVERSE ERA
Olubunmi Adeleye
Olubunmi Adeleye
Leadway Assurance Company Limited, Associate Director & Head, Corporate Communications & Services
Odion Aleobua
Odion Aleobua
Modion Communications, CEO
J.J Omojuwa
J.J Omojuwa
Halifax International Security Forum, Board Member
Bidemi Zakariyau Akande
Bidemi Zakariyau Akande
LSF|PR, Founder/Head of Public Relations
Adebola Williams
Adebola Williams
RED | For Africa, Group CEO

There is a need to deliberately repurpose Africa’s narrative in the imminent metaverse era.

With Internet of Things and the digital revolution, PR is taking a very disruptive form. Being a soft power, it is driving change in crafting alternative narratives, elevating social purpose, and providing the tools to navigate a social media verse that is dominated by activism.

With the imminent metaverse paradigm, where immersive interaction is spliced by augmented reality and Artificial Intelligence, how would PR shape Africa’s perceptions in this new world of alternative reality?

Evolving technology will continue to revolutionise consumer behaviour as well as democratise how people interact with and consume media. The place of PR in the metaverse era will have to push creativity and innovations beyond the realm of today’s value creation. This session is geared at interrogating how PR will influence the new normal and how young Africans can leverage these capabilities to disrupt and repurpose the African narrative.


                             This session is hosted by Modion Communications