Caitlin's expertise lies in the production of small to big-ticketed music events and conferences from ideation to completion.
What do you typically help events with?
I have played various roles within the companies I have been apart of the last few years. I have recently worked as a Marketing Director, where my responsibilities included brand development, social media management, and campaign rollout.
However, my passion lies in Coordinating and Talent Buying. I worked with independent venues and festivals to discover and book new talent—organized events from conception to completion. This includes working directly with agents to negotiate the offer, coordinate with management show production, and the band's run of shows.
Tell me about a recent event you've worked on.
My 9+ years working in the live music industry have given me the skill sets to adapt to the music industry's current state that has drastically been affected by Covid 19. Most recently, I Co-Founded a 3-Day Virtual Music and Tech Conference in collaboration with Berklee School of Music, INO CON 2020, which streamed globally on July 8-10.
The conference featured lectures, workshops, and multimedia performances from industry professionals, including the Chief Innovation Officer at Warner Music Group Scott Cohen, Kat Becic, Head of Social at Ableton, and Patric Ross SVP at Music Ally.
As the Marketing Coordinator for a new initiative, my role was to define the brand, unify the platforms, build a following, and seek partners. I'm proud to say that INO CON 2020 hosted more than 20 hours of content, 600+ unique registrants, more than 40 online sessions, and gathered music industry professionals from all over the world. In pursuit of innovation, INO CON became an opportunity to learn, grow, and enjoy music and knowledge when the only stage was your screen.
To see speakers and performances, check out the INOCON on YouTube.
What are a few favorite events you've worked on recently?
Mitski (a solo tour of beautiful places) - Mitski hand-selected a few cities back in 2018 to play on a solo tour that she doesn't usually get to play, and Savannah, Georgia was one of the cities. I had the pleasure to book her in a small venue. It was magical. She captured the room for the entirety of the sent; not a person dared open their beer as they feared to break the silence.
DIY Musician Conference - During my time spent living in Spain, I was able to work with the DIY Musicians Conference EU, in partnership with CD Baby and Berklee Valencia, as the Marketing Coordinator. The conference focuses on bringing together independent artists and experts to create a plan to grow careers.
Savannah Stopover - I was able to work with Savannah Stopover for eight years as a Festival Coordinator and Talent Buyer. It is an incredible three-day event that capitalizes on Savannah's logistical good fortune, Georgia's proximity to interstates 95 and 10 by presenting traveling musicians with a welcoming place to play en-route to Austin's prestigious SXSW Music Conference.
Share one tip you have for running a successful event.
Be flexible, okay with things changing, and ready to pivot.
Anything else we should know?
Your local coffee shop is your best friend :)